Hi Kartik,
working on a project
True Colours of Entertainment – (Electronic Media) – Colors
Entry of another me too brand and its sudden rise to success
The segment of Hindi (GEC) in India has more than 12 established players, some of them being Star Plus, Zee TV, Sony, etc. These players were finding it difficult to get good TRP’s even after being in this category for a very long time
That’s when COLORS came & became the No.1 GEC in its 1st year itself. In a very short span of time COLORS managed to get hold of the No.1 position .
Area of Investigation
• Content of COLORS
• Branding of COLORS
• Marketing & Promotion of COLORS
• Success of COLORS in Short span
Objective –
• To understand what makes COLOR so popular among its viewer audience
• To Understand Branding of COLORS Channel
• To Understand Marketing & Promotions
• To Understand Success of COLORS
need ur help on this & how to go about it thanks