YouthAIDS' Kate Roberts: Using Marketing Skills and Media to Keep Young People Alive (Knowledge at Wharton)
Kate Roberts is the founder and director of YouthAIDS and Five & Alive, two marketing programs implemented by Population Services International (PSI), where she is a vice president. Founded in 2001, YouthAIDS is a global education and prevention initiative that uses pop culture, music, theater, movies and sports to stop the spread of HIV/AIDS. The program reaches 600 million young people in more ...
Read More.. and DISCUSS
Kate Roberts is the founder and director of YouthAIDS and Five & Alive, two marketing programs implemented by Population Services International (PSI), where she is a vice president. Founded in 2001, YouthAIDS is a global education and prevention initiative that uses pop culture, music, theater, movies and sports to stop the spread of HIV/AIDS. The program reaches 600 million young people in more ...
Read More.. and DISCUSS