You Name It And You Get All The Buzz
NAME the most important part in anyone’s life may it be an individual, a pet, house….to corporate business. Hence the importance of the same is seen in many aspects, the very first thing that comes in the introductory phase is your name. Possessing a name that suits your personality and is parallel to your business conduct, it is the first image of self. Well even if you assume that your business lasts for several years together one thing that is common within all those years of successful conduct is the name with which you conduct your business. Ask yourself the following 10 questions about your business name:
1.) Is it easy to remember?
2.) Does it tell people what your business does?
3.) Is the meaning confusing?
4.) Is it unique?
5.) Will your business or your market outgrow the business name?
6.) Can it be branded?
7.) Is anyone else using this name?
8.) Is it trademarked?
9.) Can you trademark it?
Ideally, your name should convey the expertise, value and uniqueness of the product or service you have developed. Taking into consideration the objectives behind giving a certain or a specific name to a specific business, the end result is different from what you think should. It’s just the marketing efforts you put in to make the name popular, the issue. You put in effective marketing techniques to creative a buzz in the market for your name/brand and it’s done. People don’t view the logic behind a certain product getting a certain name and the reasons behind the same, they just see to the popularity and the market presence, this is possible only though extreme marketing efforts put in by the marketer.
When choosing a business name, keep the following tips in mind:
Choose a name that appeals not only to you but also to the kind of customers you are trying to attract.
Choose a comforting or familiar name that conjures up pleasant memories so customers respond to your business on an emotional level.
Don’t pick a name that is long or confusing.
Stay away from cute puns that only you understand.
Don’t use the word “Inc.” after your name unless your company is actually incorporated.
Keep in mind that professional naming firms devote anywhere from six weeks to six months to the naming process. You probably won’t have that much time, but plan to spend at least a few weeks on selecting a name.
Once your decision is made, start building your enthusiasm for the new name immediately. Your name is your first step toward building a strong company identity, one that should last as long as you’re in business.
Company Names and derivation
Maggi – Food Company named after its founder, Julius Maggi. It was taken over by Nestlé in 1947 and survives as a brand name
BMW – Bayerische Motoren Werke (Bavarian Motor Works).
HMV – from "His Master's Voice", which appeared in 1899 as the title of a painting of Nipper, a Jack Russell terrier, listening to a gramophone.
Hyundai – connotes the sense of "the present age" or "modernity" in Korean.
Mercedes – from the first name of the daughter of Emil Jellinek, who distributed cars of the early Daimler company around 1900.
Philips – Royal Philips Electronics was founded in 1891 by brothers Gerard (the engineer) and Anton (the entrepreneur) Philips.
Samsung – meaning three stars in Korean.
A business may comprise of:
Using personal names
Descriptive business names
Combined business names
Brandable business names
Possessing a simple memorable name is also important; it should be such that the recall should get highest degree in the mind of the customers. Once a consumer finally does learn the name there should be no forgetting it. A more unique alternative such as combining your own name with something catchy will give far better search engine results because of the lack of competition for those particular search terms.
The name has got its highest importance in the domain world. A premium domain will be more expensive than a new domain depending on the name. The price is determined based on marketability, spelling, traffic, and economic trends. Highly notable domains have stronger branding potential, are easier to remember, and attract more traffic - so they may bring a higher price tag - but depending on the name and what you intend your site to do for your business, it may be worth the investment. If you're the owner of the rights to a particular term it is in your interest to acquire premium domains that revolve around your vertical to prevent rivals in your space. In other words a top value domain can protect your brand. High impact domains are an advantage to any business and help drive hundreds of thousands of potential clients to your website.
NAME the most important part in anyone’s life may it be an individual, a pet, house….to corporate business. Hence the importance of the same is seen in many aspects, the very first thing that comes in the introductory phase is your name. Possessing a name that suits your personality and is parallel to your business conduct, it is the first image of self. Well even if you assume that your business lasts for several years together one thing that is common within all those years of successful conduct is the name with which you conduct your business. Ask yourself the following 10 questions about your business name:
1.) Is it easy to remember?
2.) Does it tell people what your business does?
3.) Is the meaning confusing?
4.) Is it unique?
5.) Will your business or your market outgrow the business name?
6.) Can it be branded?
7.) Is anyone else using this name?
8.) Is it trademarked?
9.) Can you trademark it?
Ideally, your name should convey the expertise, value and uniqueness of the product or service you have developed. Taking into consideration the objectives behind giving a certain or a specific name to a specific business, the end result is different from what you think should. It’s just the marketing efforts you put in to make the name popular, the issue. You put in effective marketing techniques to creative a buzz in the market for your name/brand and it’s done. People don’t view the logic behind a certain product getting a certain name and the reasons behind the same, they just see to the popularity and the market presence, this is possible only though extreme marketing efforts put in by the marketer.
When choosing a business name, keep the following tips in mind:
Choose a name that appeals not only to you but also to the kind of customers you are trying to attract.
Choose a comforting or familiar name that conjures up pleasant memories so customers respond to your business on an emotional level.
Don’t pick a name that is long or confusing.
Stay away from cute puns that only you understand.
Don’t use the word “Inc.” after your name unless your company is actually incorporated.
Keep in mind that professional naming firms devote anywhere from six weeks to six months to the naming process. You probably won’t have that much time, but plan to spend at least a few weeks on selecting a name.
Once your decision is made, start building your enthusiasm for the new name immediately. Your name is your first step toward building a strong company identity, one that should last as long as you’re in business.
Company Names and derivation
Maggi – Food Company named after its founder, Julius Maggi. It was taken over by Nestlé in 1947 and survives as a brand name
BMW – Bayerische Motoren Werke (Bavarian Motor Works).
HMV – from "His Master's Voice", which appeared in 1899 as the title of a painting of Nipper, a Jack Russell terrier, listening to a gramophone.
Hyundai – connotes the sense of "the present age" or "modernity" in Korean.
Mercedes – from the first name of the daughter of Emil Jellinek, who distributed cars of the early Daimler company around 1900.
Philips – Royal Philips Electronics was founded in 1891 by brothers Gerard (the engineer) and Anton (the entrepreneur) Philips.
Samsung – meaning three stars in Korean.
A business may comprise of:
Using personal names
Descriptive business names
Combined business names
Brandable business names
Possessing a simple memorable name is also important; it should be such that the recall should get highest degree in the mind of the customers. Once a consumer finally does learn the name there should be no forgetting it. A more unique alternative such as combining your own name with something catchy will give far better search engine results because of the lack of competition for those particular search terms.
The name has got its highest importance in the domain world. A premium domain will be more expensive than a new domain depending on the name. The price is determined based on marketability, spelling, traffic, and economic trends. Highly notable domains have stronger branding potential, are easier to remember, and attract more traffic - so they may bring a higher price tag - but depending on the name and what you intend your site to do for your business, it may be worth the investment. If you're the owner of the rights to a particular term it is in your interest to acquire premium domains that revolve around your vertical to prevent rivals in your space. In other words a top value domain can protect your brand. High impact domains are an advantage to any business and help drive hundreds of thousands of potential clients to your website.