You can say that a magazine is simply a device to induce people to read advertising.
Starting up or maintaining a magazine is dependent on a few factors, but one of the most important is advertising. Magazine advertising can make or break a publication. Nearly all magazines depend on the revenue generated by their advertisers to stay in business. Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. It is very important to have magazine advertising in place before a new publication is placed on the market. The diversity of magazines available today is staggering. Advertisers are aware that a strategically placed ad in the right magazine can improve their business many times over.
The various types of magazines are:
Art magazines[/i][/b][/i][/b]
Automobile magazines[/i][/b][/i][/b]
Boating magazines[/i][/b][/i][/b]
Business magazines[/i][/b][/i][/b]
Computer magazines[/i][/b][/i][/b]
Customer magazines[/i][/b][/i][/b]
Fantasy fiction magazines[/i][/b][/i][/b]
Health and fitness magazines[/i][/b][/i][/b]
History magazines[/i][/b][/i][/b]
Horror fiction magazines[/i][/b][/i][/b]
Humor magazines[/i][/b][/i][/b]
Literary magazines[/i][/b][/i][/b]
Luxury magazines[/i][/b][/i][/b]
Music magazines[/i][/b][/i][/b]
News magazines[/i][/b][/i][/b]
Online magazines[/i][/b][/i][/b]
Pulp magazines[/i][/b][/i][/b]
Science fiction magazines[/i][/b][/i][/b]
Science magazines and scientific journals[/i][/b][/i][/b]
Shelter magazines (home design and decorating)[/i][/b][/i][/b]
Sports magazines[/i][/b][/i][/b]
Teen magazines[/i][/b][/i][/b]
Trade journals[/i][/b][/i][/b]
Trade magazines[/i][/b][/i][/b]
The main categories under magazines are as follows[/i][/b][/i][/b]
Travel and tourism[/i][/b][/i][/b]
Telecom and communication[/i][/b][/i][/b]
Social[/i][/b][/i][/b]
Regional[/i][/b][/i][/b]
Literature[/i][/b][/i][/b]
Fashion[/i][/b][/i][/b]
Entertainment[/i][/b][/i][/b]
Computer[/i][/b][/i][/b]
Facts about magazine advertising[/b][/b]
The general rule that you can run the same ad 3-5 times within a campaign period before its appeal lessens applies to magazine advertising as well, even with a monthly publication. Ads in magazines are not immediate, they take more planning. Often, an ad for a monthly magazine must be prepared at least a month in advance of publication, so ads detailing prices and items have to be carefully crafted to insure accuracy. Since the quality of the magazines is superior, the advertising that you generate must be superior as well.
Negatives are usually required instead of prints or "PMTs" (photo-mechanical transfers). Consider getting assistance from a graphic artist or an advertising agency.
There are two categories of magazines: trade magazines and consumer magazines. Trade magazines are publications that go to certain types of businesses, services and industries. Consumer magazines are generally the kind you find on the average news stand. Investigate which type would do your business the most good.
An agency can also purchase the magazine space for you, often at no charge, because the magazine pays the agency a commission directly
Although most magazines are national in nature, many have regional advertising sections that allow your business to look like it purchased a national ad when it only went to a certain geographical area. This can be especially useful if your product or service is regional in nature as well and could not benefit from the magazine’s complete readership. Each magazine does this differently, so contact the one you are interested in and ask them about their geographic editions. Some sophisticated magazines even have demographic editions available, which might also be advantageous.
Advantages[/b]
Great color and photo reproduction are possible in magazines that are printed on slick or high-grade paper.
Magazines have quite a range of layout flexibility. Ads can contain color or fragrance samples. They can have moving pieces, pop-ups, or carry microchips for sound. Photos can bleed off the page or fold out to larger sizes. This provides advertisers with many options for creating attention-grabbing ads.
Magazines have a long life span. People often save magazines to read at a more leisurely time. When a magazine is read over the weekend or on vacation, the ad is still there and the reader may be in a receptive, rather than rushed, mood.
Although the benefits of magazine advertising are many the downsides of the same should be taken into consideration too.
Because most magazines are printed on slick paper that makes for excellent reproduction, the costs are higher - to the consumer and to the advertiser.
The timing of reader exposure to your ad is less predictable. Most magazines carry longer features, so reading can be delayed, and some ads could go out of date before they are seen.
Deadlines for placing advertising art are one month or more before publication. This means an advertiser must begin work on an ad long before it will be seen by the target audience.
However the decision to pursue magazine advertising should be made carefully by analyzing the costs and benefits. However, if you do decide to advertise your product in a magazine, spend the extra money to hire a professional for the design work. Nothing is more disappointing than spending big bucks to place an ad in a magazine only to have it fail because it didn't catch the reader's eye. Professionals have the technology and the know-how to get your point across in a way that is eye-catching and effective.