Written Communication On the Rise To Enhance Your Brand

Written Communication On the Rise To Enhance Your Brand

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Building your brand on the grounds of skills in relation to written communication, there are certain things to be kept in mind. Hence while taking into creating brands with effective writing one thing that can happen unknowingly from a person and that is spell mistakes. When spellings are misspelled the image that is created in the minds of the viewers is that you are unorganized. Hence running a spell check before sending a mail or update it is important to check spells if not manual; running the spell check option is better.

While printing the documents for dispatch to your clients make sure that you are using formal fonts and ink that suits your industry. Ensure the font size is neither too small neither too big, ensure a readable decent size for the font used.

Update your signature, put in the highest degree you have attained it can be any, any certification this will certainly improve your credentials. You can also have the logo of your brand included in your signature.

Finally a tag line can also be put on at the end; not as a part of the signature but below it. Branding is not just wearing a t-shirt with your logo or possessing a business card. It is finally you involved in everything you do and get your brand recognition. Brand recognition is more important for business growth.

Understanding the private and personal space in communication is necessary, while dealing with people privacy in communication is very important and should be maintained. The responsibility to convey the thought message and fulfillment of the objective of the communication is the responsibility of the sender, he should make sure that if the written communication doesn’t work, and communicating same verbally should be done.

Maintaining communication that is crystal clear and leaves no ill feelings in the mind of the receiver, a environment that is conducive to the growth of confidence in the receiver so that he feels free to question and views the doubt clearing in optimistic manner rather than an awe. The flow of communication should not get stopped, it is essential that the receiver feels that he is given due importance and hence he will that he has a role to play in communication and will take part effectively.

Things to be done to improve communication especially the written

Clarity if goals

Use simple language

Know the main theme of communication

Try empathy

Establish credibility

Conciseness

Be precise

Clarify technical language

Avoid over used words and phrases

Use active voice

Appropriate communication method to be chosen

Follow the AIDA formula

Use of rhetorical angle

Know the outline and constraints

Possessing clarity, brevity and accuracy in writing along with the audience taken into consideration is essential factor in written communication. Several types of written communication: E-mail messages, Business letters, Proposals.

 
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