bonddonraj
Par 100 posts (V.I.P)
Why advertise?
The aim of advertising is to make people aware that a vacancy exists and to persuade them to apply for the position. Advertising helps to 'market' UTS by defining exactly what it is the ORGANISATION stands for, and what separates it from its competitors. Often the people you want to attract are not openly looking for a new job, so you need to think of ways to sell the attributes of the University, eg. what makes it unique, its culture, values, philosophy and so on.
Good advertising highlights the assets of the position and appeals to the career needs and concerns of the desired applicants. It is worth making your advertisement effective and attractive, as there is a high correlation between advertisements with accurate and complete information and recruitment success.
What makes a good advertisement?
The headline captures candidates' attention.
The first few lines are interesting, engaging and actively sell the position.
Sentences are short and to the point, providing enough information to interest candidates but not to overload them.
The advertisement avoids the use of words that are difficult to understand.
Points are made using as few words as possible (the less copy you use, the smaller the media space and therefore the lower the cost).
The advertisement contains some white space and does not appear cramped.
What to do
Use the templates and samples and download the advertisement templates to create advertisements in the UTS format. You can use the templates alone, cut and paste from the sample ads or use a mixture of both to create your ad. Normally you will need to write a pointer ad for mainstream press and a display ad for the Careers .
Get some feedback. Your contact in the Human Resources Unit (HRU) can provide advice and feedback on your advertising copy. It may take some time before you are happy with the ad, so begin writing well before advertising deadlines close.
Print out your completed advertisements and send them to your contact in HRU, as part of the approval process. You must also send electronic copies to your contact in HRU so that they can make it available to applicants
The aim of advertising is to make people aware that a vacancy exists and to persuade them to apply for the position. Advertising helps to 'market' UTS by defining exactly what it is the ORGANISATION stands for, and what separates it from its competitors. Often the people you want to attract are not openly looking for a new job, so you need to think of ways to sell the attributes of the University, eg. what makes it unique, its culture, values, philosophy and so on.
Good advertising highlights the assets of the position and appeals to the career needs and concerns of the desired applicants. It is worth making your advertisement effective and attractive, as there is a high correlation between advertisements with accurate and complete information and recruitment success.
What makes a good advertisement?
The headline captures candidates' attention.
The first few lines are interesting, engaging and actively sell the position.
Sentences are short and to the point, providing enough information to interest candidates but not to overload them.
The advertisement avoids the use of words that are difficult to understand.
Points are made using as few words as possible (the less copy you use, the smaller the media space and therefore the lower the cost).
The advertisement contains some white space and does not appear cramped.
What to do
Use the templates and samples and download the advertisement templates to create advertisements in the UTS format. You can use the templates alone, cut and paste from the sample ads or use a mixture of both to create your ad. Normally you will need to write a pointer ad for mainstream press and a display ad for the Careers .
Get some feedback. Your contact in the Human Resources Unit (HRU) can provide advice and feedback on your advertising copy. It may take some time before you are happy with the ad, so begin writing well before advertising deadlines close.
Print out your completed advertisements and send them to your contact in HRU, as part of the approval process. You must also send electronic copies to your contact in HRU so that they can make it available to applicants