Description
4 P's of Wrangler
About Wrangler
`
Wrangler is a brand of premium denim jeans for men, women and children.
`
These jeans are known for their rugged durability, affordability and classic style.
`
These jeans have been around for ages and are a staple in many men's work wardrobes.
Wrangler Features
Wrangler jeans come in a range of styles from the classic to the trendy. There is sure to be something to suit any man's taste.
` ` ` `
The four F¶s : Fits Finish Fabric Features
Wrangler Features
Fits : Thus it caters to different style statements under one brand. Wrangler offers the following fits: ` Original ` Loose ` Regular ` Relaxed ` Slim
Finish :
`
` `
It is a treatment that gives jeans its worn out look. Typical finishes include washed, bleach stone washed, and dyed, dark and light. Wrangler masters in these finishes.
Wrangler Features
Fabrics : ` Wrangler introduced broken twill fabric which become a revolution. ` Its characteristic is multiple crossed textile structure. ` It makes jeans smooth, comfortable, easy to clean and without loosing strength. Features : ` 7 belt loops : best fit and comfort. Biggest, fancienst belt can even fit. ` Wrangler patch : Represents brand from first pair created in 1947. ` Authentic copper : to avoid scratching of cowboy leather saddle. ` Branded front button : This is on both the back pockets and is said to stand for ³western wear´. ` W rivet watch pocket : it is wide pocket and nothing falls from it. It is positioned high for comfort
Wrangler Products
Wrangler has different lines in their collection made to match the lifestyle of men. Some popular lines include
` ` ` ` ` `
ProRodeo Cowboy Cut George Strait Premium Patch Silver Edition Rugged Wear
`
Price Wrangler Jeans range from $20-$250 a pair
`
Place Wrangler products are available in more than 5,500 chain and department stores in 80 countries worldwide In the U.S., Nordstrom, Urban Outfitters, Bloomingdales, Barney·s New York
`
Promotion ~Promote products mainly online www.wranglerjeans.com and in high-end magazines such as: Elle Vogue
~Advertise clothes very differently than anyone else ~Create stories around pictures
Market Share
Market share
15
5
22
10 32
Local Brands Diesel Wrangler Lee Levi Strauss Bare-Denim
16
Target Customer
` ` ` ` ` `
Stylistic men and women: ages of 15-45 years Monthly income: INR 15,000 and above Large, metro cities; U.S. & 80 other countries Bridge/ better price zone Independent entrepreneur or innovator who follows their own unique path in life This eccentric man or women is largely unaffected by fashion fads and spends a significant amount of money on quality fashion-forward clothing
Thank you
doc_824925838.ppt
4 P's of Wrangler
About Wrangler
`
Wrangler is a brand of premium denim jeans for men, women and children.
`
These jeans are known for their rugged durability, affordability and classic style.
`
These jeans have been around for ages and are a staple in many men's work wardrobes.
Wrangler Features
Wrangler jeans come in a range of styles from the classic to the trendy. There is sure to be something to suit any man's taste.
` ` ` `
The four F¶s : Fits Finish Fabric Features
Wrangler Features
Fits : Thus it caters to different style statements under one brand. Wrangler offers the following fits: ` Original ` Loose ` Regular ` Relaxed ` Slim
Finish :
`
` `
It is a treatment that gives jeans its worn out look. Typical finishes include washed, bleach stone washed, and dyed, dark and light. Wrangler masters in these finishes.
Wrangler Features
Fabrics : ` Wrangler introduced broken twill fabric which become a revolution. ` Its characteristic is multiple crossed textile structure. ` It makes jeans smooth, comfortable, easy to clean and without loosing strength. Features : ` 7 belt loops : best fit and comfort. Biggest, fancienst belt can even fit. ` Wrangler patch : Represents brand from first pair created in 1947. ` Authentic copper : to avoid scratching of cowboy leather saddle. ` Branded front button : This is on both the back pockets and is said to stand for ³western wear´. ` W rivet watch pocket : it is wide pocket and nothing falls from it. It is positioned high for comfort
Wrangler Products
Wrangler has different lines in their collection made to match the lifestyle of men. Some popular lines include
` ` ` ` ` `
ProRodeo Cowboy Cut George Strait Premium Patch Silver Edition Rugged Wear
`
Price Wrangler Jeans range from $20-$250 a pair
`
Place Wrangler products are available in more than 5,500 chain and department stores in 80 countries worldwide In the U.S., Nordstrom, Urban Outfitters, Bloomingdales, Barney·s New York
`
Promotion ~Promote products mainly online www.wranglerjeans.com and in high-end magazines such as: Elle Vogue
~Advertise clothes very differently than anyone else ~Create stories around pictures
Market Share
Market share
15
5
22
10 32
Local Brands Diesel Wrangler Lee Levi Strauss Bare-Denim
16
Target Customer
` ` ` ` ` `
Stylistic men and women: ages of 15-45 years Monthly income: INR 15,000 and above Large, metro cities; U.S. & 80 other countries Bridge/ better price zone Independent entrepreneur or innovator who follows their own unique path in life This eccentric man or women is largely unaffected by fashion fads and spends a significant amount of money on quality fashion-forward clothing
Thank you
doc_824925838.ppt