Description
With Domestic Languages becoming accessible for Net-surfing, is it time for ‘Billu’ (Domestic Icons) to outplay Pokeman (International Icons)
With Domestic Languages becoming accessible for Net-
surfing, is it time for ‘Billu’ (Domestic Icons) to outplay
o!eman (International Icons)
By" #mit Bhushan Date" $
th
%une,
&'()
*itherto, your Netsurf enabling +e,ice, i-e- your computer .as tune+ to support
your Net-surfing nee+s pro,i+e+ you can interact in /nglish (for a ma0ority of
machines)- No. .e are able to see ne. +e,ices i-e- mobiles supporting +omestic
languages- While this opens up a plethora of possibilities but .hat is primarily
nee+e+ is to support user to ‘taste’ the utilities offere+ by these +e,ices in a user
frien+ly manner- Inci+entally, this arena also opens up a host of opportunities-
1he primary +ri,er of +eman+ for ne. applications (li!e local language surfing)
are stu+ents2chil+ren .ho nee+ to ta!e up the ne. application an+ !ic! off a
+eman+ for ‘utilities or apps’ that brings con,enience to users- It is these users
.ho nee+ to be attracte+ to these +e,ices an+ applications so that the start using
the applications as .ell as thin! off an+ create ne. ‘utilities or apps’ to sol,e that
challenges face+ by them- If such challenges are common place, the solutions
create+ can be commerciali3e+ for profit by the creati,e users-
No. to attract the initial lot of users, it is important that they ha,e some
incenti,es to ta!e up ne. +e,ices applications- 4ne of the .ays to o,ercome this
challenge is to bring in local Icons in games, so that the stu+ents2chil+ren are
attracte+ to pic! these up- 5p till no., most of the /nglish users ha,e been
playing aroun+ .ith foreign Icons li!e o!eman to beat the +rag- 1he game is
basically aroun+ a ‘chase’ .here ‘you’ ha,e to sa,e o!eman from ‘other
6oons’- Beyon+ a point, one can easily get bore+ .ith stuff especially
stu+ents2chil+ren since only .ay to up the le,el is by increasing the spee+ .ith
.hich the game is playe+ an+ little other options-
If ho.e,er the o!eman is replace+ by Billu (a opular 1oon 7haracter in Desi
7omic boo!s), it spices up the game for those .ho un+erstan+ the nuances in
our +omestic setting- Billu can .iel+ a Bat an+ Ball against those .ho chase him,
he can plant ‘!ele !a chil!a’, he can +isguse in a bur!a or other +isguise an+ he
can 0ump an+ !ic! as .ell- I am sure in some ,ersion8 Billu .ill be able to out-
compete %ames Bon+ as .ell- erhaps it time for +omestic animators to spice up
the mar!et a bit ri+ing upon the possibilities being thro.n up .here local
languages use is li!ely to be pic!e+ up in mar!et- 1he other functional solution
pro,i+ers may then ta!e o,er from there-
doc_989248379.doc
With Domestic Languages becoming accessible for Net-surfing, is it time for ‘Billu’ (Domestic Icons) to outplay Pokeman (International Icons)
With Domestic Languages becoming accessible for Net-
surfing, is it time for ‘Billu’ (Domestic Icons) to outplay
o!eman (International Icons)
By" #mit Bhushan Date" $
th
%une,
&'()
*itherto, your Netsurf enabling +e,ice, i-e- your computer .as tune+ to support
your Net-surfing nee+s pro,i+e+ you can interact in /nglish (for a ma0ority of
machines)- No. .e are able to see ne. +e,ices i-e- mobiles supporting +omestic
languages- While this opens up a plethora of possibilities but .hat is primarily
nee+e+ is to support user to ‘taste’ the utilities offere+ by these +e,ices in a user
frien+ly manner- Inci+entally, this arena also opens up a host of opportunities-
1he primary +ri,er of +eman+ for ne. applications (li!e local language surfing)
are stu+ents2chil+ren .ho nee+ to ta!e up the ne. application an+ !ic! off a
+eman+ for ‘utilities or apps’ that brings con,enience to users- It is these users
.ho nee+ to be attracte+ to these +e,ices an+ applications so that the start using
the applications as .ell as thin! off an+ create ne. ‘utilities or apps’ to sol,e that
challenges face+ by them- If such challenges are common place, the solutions
create+ can be commerciali3e+ for profit by the creati,e users-
No. to attract the initial lot of users, it is important that they ha,e some
incenti,es to ta!e up ne. +e,ices applications- 4ne of the .ays to o,ercome this
challenge is to bring in local Icons in games, so that the stu+ents2chil+ren are
attracte+ to pic! these up- 5p till no., most of the /nglish users ha,e been
playing aroun+ .ith foreign Icons li!e o!eman to beat the +rag- 1he game is
basically aroun+ a ‘chase’ .here ‘you’ ha,e to sa,e o!eman from ‘other
6oons’- Beyon+ a point, one can easily get bore+ .ith stuff especially
stu+ents2chil+ren since only .ay to up the le,el is by increasing the spee+ .ith
.hich the game is playe+ an+ little other options-
If ho.e,er the o!eman is replace+ by Billu (a opular 1oon 7haracter in Desi
7omic boo!s), it spices up the game for those .ho un+erstan+ the nuances in
our +omestic setting- Billu can .iel+ a Bat an+ Ball against those .ho chase him,
he can plant ‘!ele !a chil!a’, he can +isguse in a bur!a or other +isguise an+ he
can 0ump an+ !ic! as .ell- I am sure in some ,ersion8 Billu .ill be able to out-
compete %ames Bon+ as .ell- erhaps it time for +omestic animators to spice up
the mar!et a bit ri+ing upon the possibilities being thro.n up .here local
languages use is li!ely to be pic!e+ up in mar!et- 1he other functional solution
pro,i+ers may then ta!e o,er from there-
doc_989248379.doc