sapna_mathure
Sapna Mathure
hello,
After goin thru this thread i wud like to comment that as far as other brands are concerned Chinese mobile phones will pose threat to these brands... i ve recently completed my summer project in Nokia on consumer behaviour.... accordin to my research people change their phones quite often( majority said between 1-2 yrs) n the main reason being the features offered... consumers r not very brand loyal n if they get a brand offerin new features they wud definitely opt foir that brand e1 if it is new in the market... Chinese phones copy these brands n offer them at very low prices... the only problem is warranty but customers hardly cares as they keep on changin their handsets... this is definitely a disadvantage for big brands in market
After goin thru this thread i wud like to comment that as far as other brands are concerned Chinese mobile phones will pose threat to these brands... i ve recently completed my summer project in Nokia on consumer behaviour.... accordin to my research people change their phones quite often( majority said between 1-2 yrs) n the main reason being the features offered... consumers r not very brand loyal n if they get a brand offerin new features they wud definitely opt foir that brand e1 if it is new in the market... Chinese phones copy these brands n offer them at very low prices... the only problem is warranty but customers hardly cares as they keep on changin their handsets... this is definitely a disadvantage for big brands in market