Wipro’s Global Infrastructure Services

Description
Wipro’s Global Infrastructure Services with its strong domain capabilities and specialised
offerings helps businesses across the globe to transform their vision into results. The cover
depicts the “One World” with many demands on IT infrastructure management services,
and how Wipro is enabled to deploy the latest in technology solutions, ensure accelerated
growth and deliver with continuous innovation, globally.

WE UNDERSTAND
YOUR BUSINESS
GLOBAL
INFRASTRUCTURE
SERVICES
THE
REVI EW
2012
Variabilization
of Technology
P-07
Journey
to Cloud
P-19
Addressing your
Industry Concerns
P-37
Wipro’s Global Infrastructure Services with its strong domain capabilities and specialised
offerings helps businesses across the globe to transform their vision into results. The cover
depicts the “One World” with many demands on IT infrastructure management services,
and how Wipro is enabled to deploy the latest in technology solutions, ensure accelerated
growth and deliver with continuous innovation, globally.
01
We Understand
Your Business…
FOREWORD
successful and enables companies
to refocus on their core services and
products. In fact, it has become a lever
for growth. Global organizations are
re-examining IT in customer interface
processes and looking at how IT can
address their business problems.
Wipro is partnering with multiple
customers to help them grow and
better compete in their industry
with the best and most innovative
technology infrastructure solutions
available. We hope that you, too, will
fnd our expertise valuable.
The “Global Infrastructure Services –
The Review 2012” is our endeavor to
tell you the story about this robust
expertise, which has helped several
customers do business better. This
is a set of articles which gives you a
glimpse into how we at Wipro can
enable technology transformation.
Happy Reading!
Sureni Rout
Marketing Head – Infrastructure Services
[email protected]
We live in technology-dependent times
– and in the midst of such rapid, even
chaotic technological growth, it takes
a reliable, innovative partner to design
and implement solutions that enable
businesses to do business better –
regardless of their industry, geography,
or maturity.
Today, Wipro has clients around the
world across a spectrum of business
challenges – in industries that range
from brokerage and banking, energy,
and audio/infotainment to mobile,
pharmaceutical, and consumer products.
Some are struggling with survival due
to increased competition in a diffcult
economy, while others are frantically
managing extreme growth. Still others
fnd themselves distracted with having to
cope with ageing technology that needs
not just an upgrade, but a robust, well-
conceived refresh.
Agile, effcient, and cost-effective
technology infrastructure can be the
differentiator that makes businesses
02
ICON KEYS: Did You Know Quote Hanger Quick Scan
?
“
i
Variabilization Of Technology
A Peep Into Data Center Economics
Journey To Cloud
Transforming The Service Delivery
Addressing Your Industry Concerns:
Retail
Financial Services
Manufacturing
Energy & Utilities
IPv6 – The Perplexing Panacea
CONTENTS
07
11
19
31
37
41
45
49
55
GLOBAL INFRASTRUCTURE
SERVICES SNAPSHOT
04
Global Footprint
Brea, California
Data Center
Omaha, Nebraska
Data Center
Meerbusch, Germany
Data Center
Noida, India
Data Center
Atlanta,Georgia
GCC
Bangalore
GCC
Chennai
GCC
Romania
GCC
Kuala Lumpur
GCC
King’s Mountain, NC
Data Centre
Hyderabad
GCC
Pune
GCC
Leonia, New Jersey
Data Center
Mysore, India
Data Center
Norcross, Georgia
Data Centre
Tempe, Arizona
Data Center
Phoenix, Arizona
Data Center
GLOBAL COMMAND CENTER
EXISTING WIPRO DATA CENTER
THE REVIEW 2012 | Global Infrastructure Services
What In?uencers Say About Wipro
Winner of NASSCOM innovation award
for Global Command Centers.
Winner of IT Outsourcing Project of the
Year Award for the transformational IT
partnership with Diversey. NOA awards
are one of the most coveted in our industry.
The award recognized the mutually
benefcial partnership where Diversey
utilized Wipro’s expertise to improve
organizational Key Performance Indicators
(KPIs) and overall business experience.
Wipro rated as ‘Leaders’ in Forrester
Wave™ : IT Infrastructure Outsourcing
Wave 2011 much ahead of TCS, Infosys,
HP, Accenture and CSC in Strategy.
Forrester, in the same research, appreciates
that “Wipro has the largest overall market
presence among Indian providers, with
strong geographic breadth and balance
across North America and EMEA as well
as Asia Pacifc, including its extensive
operations in India”.
“Wipro has demonstrated a strong
retention rate of 94% for DCO (Datacenter
Outsourcing) and IUS (Infrastructure Utility
Services) clients. This indicates that Wipro
is delivering on its commitments to clients,
which is a good sign for organizations
seeking a long-term provider of DCO and
IUS services” – Gartner Magic Quadrant for
Data Center Outsourcing and Infrastructure
Utility Services, North America 2011.
“Clients indicated that Wipro delivered
effective services and that the price/
value equation was very favorable.
Again, this shows Wipro’s willingness to
take ownership of deals, fx problems
and proactively make changes” –
Gartner Magic Quadrant for Help Desk
Outsourcing, North America 2011.
Gartner chose Wipro to analyze in their
research “SWOT: Wipro, Infrastructure
Outsourcing, Worldwide” because of our
position in the marketplace, the importance
of infrastructure outsourcing to Wipro,
and recent changes in the company’s
leadership including a new CEO and
the formation of a Global Infrastructure
Services Business Unit through the
consolidation of Wipro’s India/Middle
East and Global IT Infrastructure Business.
Below are few of the positive mentions
from that report:

Wipro is among the fastest-growing
providers of infrastructure outsourcing.
Wipro reported Technology Infrastructure
Services revenue growth of 22% during
the quarter ending September 2011, a
growth rate signifcantly higher than our
current forecast 2011 annual growth rate
of 7.7% (3.4% at constant currency) for
IT outsourcing (ITO), indicating that
Wipro is taking share in ITO.
Wipro was also among the 15 fastest-
growing providers of IT Infrastructure
management with annual IT management
revenue greater than $500 million in
Gartner’s most recent market share
analysis in which Wipro grew by 15%
in 2010, signifcantly outpacing IT
management market growth of 3%.
Wipro’s strategy in infrastructure
outsourcing is to provide quality delivery
at an offshore price through its global
delivery as a key factor in delivering
value for money.
Wipro’s customer service orientation
produced client retention of greater
than 94% in its ITO contracts.
Wipro’s breadth of infrastructure
outsourcing services is also refected
in the company’s market share. Based
on Gartner’s 2010 IT Management
market share analysis, which refects
application outsourcing and infrastructure
outsourcing, Wipro is the second-largest
offshore heritage provider in terms of IT
management revenue.
Wipro already has solutions for several
industries that incorporate industry
domain intellectual property (IP) with the
supporting infrastructure. These include
Bank in a Box, Wireless Place and Wipro
ShopTalk for Retail.
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Global Infrastructure Services Snapshot
05
O
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e
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Employees Research & Innovation
CAGR Growth Revenue
*
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2
0
1
1
Service Desk Messaging Services
Mobile Device Management
Desktop Engineering & Migration Services
Desktop Virtualization Uni?ed Communication
Directory Services
lasS
Virtual Desktop as a service
Collaboration services
Cloud Orchestration layer services
Private & Public cloud services
Disaster Recovery & Backup as a Service
Information Security
Application Security
Sourcing Strategies
Emerging Technology Assessments
Green IT
IT Cost Transparency Solutions
LAN, WAN, Voice, Video
Contact Center/Call Center Telecom
IP Convergence CTI/IVR
Connectivity & Collaboration Services
Business Service management (BSM)
IT Asset Lifecycle Management
IT Infrastructure tools
PMO & Governance
Services, Storage, Databases
Security, Mainframes
Data Centre network
Data Centre management & operations
Services Portfolio
Healthcare & services
Financial services Energy & utilities
Retail Global media & telecom
Manufacturing & hi-tech
CLIENT WANTED TO ENABLE WORK FROM
ANYWHERE, IMPROVE USER PRODUCTIVITY AND
REDUCE OPERATIONAL COST.
Wipro migrated 10,000 users to the virtual environment,
increasing productivity by 28% and reducing desktop
provisioning time from a week to minutes.
CLIENT WANTED TO INCREASE MARKET SHARE IN
A HIGHLY COMPETITIVE ENVIRONMENT.
Best of breed pre-integrated stack, Rapid Deployment
framework resulted in 9 month average roll out time (against
an industry average of 15 months), a 30% reduction in IT costs
and achievement of subscriber target much ahead of time.
CLIENT WANTED TO ADDRESS VARIABILIZATION
OF COST, ENHANCED SERVICE LEVELS AND TIME
TO MARKET.
Wipro built an engagement model to address Variabilization
across hardware, software, facilities and services spend.
Achieved 66% cost variabilization as well as increased
transparency, time to market and control on IT consumption.
CLIENT NEEDED ENHANCED RELIABILITY OF IT
AND VARIABLE COST
Remote Backup as a Service engagement, Backup Cost
based on volume of Business Data stored resulting in 35%
cost savings and increased back up rate from 90 to 95%,
increasing critical data recovery rate.
$1.3B 27%*
26K+ 6%**
MANAGED
SECURITY
END USER
COMPUTING
CLOUD
BUSINESS
ADVISORY
NETWORK
CROSS
FUNCTIONAL
DATA CENTER
OPERATIONS
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1
VARIABILIZATION
OF TECHNOLOGY
“TUI needed to simplify its
communication and collaboration
technologies to provide better business
value to our employees. Wipro gave us
the effciency of Microsoft advanced
technology to do so and exceeded our
expectations by completing the project
on time with ease of implementation”
— TUI UK & Ireland
“
08
VARIABILIZATION OF TECHNOLOGY
To maximize IT’s potential and
support the business strategy,
CIOs must look beyond long-
established fxed costs and adopt
a variabilization of technology
model, enabling innovation while
balancing spends and demands.
A STRATEGY FOR GROWTH AND
PROFIT IN A VOLATILE WORLD
The Great Recession may be in the rear-
view mirror, but many enterprises are still
struggling, uncertain about the trajectory
of their growth and proftability. The slow
recovery continues to breed caution in
consumers, even as newer, more agile
businesses are creating unexpected
competitive threats to established
organizations. This double challenge is
forcing the hands of those in the C suite
as they look for innovative ways to grow
their business while reducing costs
however they can.
One of the best ways they can focus
on both growth and reduced costs is
through innovating their IT. But that can
be a challenge. While IT has clearly been
established as a fundamental element to
achieving business growth, upgrading and
maintaining a large inventory of differently
aging open and legacy applications and
systems, especially in a rapidly changing
technology landscape, can be cumbersome
and pricey. Add to this the ever-altering
business environment, in which enterprises
are going through mergers, acquisitions,
and divestitures. These changes can bring
their own complex issues of dealing with
people, cultures, and, of course, newer
IT scenarios.
Wipro’s variabilized projects account
for 75 to 80 percent of our total
infrastructure customer base, with cost
reductions in the neighborhood of 25 to
40 percent for existing customers and as
much as 50 percent for new customers.
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THE REVIEW 2012 | Global Infrastructure Services
Variabilization Of Technology
09
The era of the old IT “war horse” has long
since passed in favor of nimbleness and
agility. Through the CIO, IT has to facilitate
quick business realignment while ensuring
costs remain in line with business realities
and goals. So, if state-of-the art IT is key to
achieving business success, its costs must
be variable in the context of the greater
business. The CIO must be in tune not just
with the specifc IT silo, but have a mindset
for how the IT strategy will align with the
requirements of business.
To maximize IT’s potential and support the
business strategy, CIOs must look beyond
long-established fxed costs and adopt a
variabilization of technology model, which
enables innovation while balancing spends
and demands.
VARIABILIZATION DEFINED
The concept of variabilization is both
simple and complex. Simple from the
perspective of expressing it as a vision
statement. Complex when it comes to the
details of an executable plan.
To put it simply, Variabilization is about
providing an agile IT architecture tailored to
align with individual business environments
within a single large enterprise. It provides
cost alignment to variances (upswings
and downturns) in each of the businesses.
Fixed costs had their place when markets
and technology were stable. But volatility
is the new reality and agility is the new
strategy. To be competitively nimble, it’s
important to keep costs variable.
Variabilization of IT encompasses
the bulk of an organization’s business,
operations, and IT environment, applying
proven management tenets – scale,
standardization, and simplifcation – to
drive effciency, optimize delivery, and lower
unit costs. It also brings in other proven
practices, such as lean-management
techniques, which reduce waste and
increase productivity. Most frequently,
virtualization, Cloud, and collaboration
technologies are intrinsic to this approach
and allows enterprises to variabilize their
current asset footprint and built scalable
designs that respond to dynamic market
and business needs.
In short, Variabilization enables business
to make new technology investments with
greater ROI and cost transparency, and
it enables it to happen swiftly – even on
demand – and certainly better aligned to
business needs.
Let’s look at variabilization in the context
of a bank. The bank has multiple divisions,
each an individual proft and loss center.
These units continually launch new
services. The fundamental issue here is
what kind of IT requirements does each
division have with respect to scale and
criticality? A single IT infrastructure may
be too much for some businesses yet
insuffcient for others. There could be
a business which may not require any
variabilization but requires extremely high
uptime, while another business may not
have criticality but has a high degree
of variance. It’s all about tailoring an IT
landscape to meet individual business
dynamics, while integrating it within the
larger organization’s IT environment.
That means thoroughly examining
each business unit’s requirements
and developing an IT architecture and
landscape for each one. And, it means
combining all the resulting business
architectures to develop a fnal blueprint
in which all points of integration,
rationalization, and consolidation are
considered. All told, it’s a process of
looking at the current architecture and
defning a road map of moving from the
current to the future IT landscape.
The Wipro Approach to Variabilization
Wipro’s variabilized projects account for
75 to 80 percent of our total infrastructure
customer base, with cost reductions in
the neighborhood of 25 to 40 percent for
existing customers and as much as 50
percent for new customers.
Our greatest strength across applications,
infrastructure, and networks is our ability to
transform and provide the best negotiated
variabilization models. We have two
approaches to this.
The frst is what we call “Asset Lite.”
It has two touch points:
Wipro develops an integrated solution
across process, technology, and service
management. Here, differentiated
business services and business service
levels drive underlying business
processes, reference architecture,
technology choices, and transformation
agenda. It includes the strategy and
delivery of the transformation and service
management – everything from vertical
frameworks and global delivery to tools
and processes.
Remuneration is based on success and
consumption, leading to fnancial re-
engineering. There is an outcome-based
risk/reward model, an innovation-linked
risk/reward model, a business SLA-
based risk reward model, and a usage-
based model based on the number of
subscribers, for example, the number
of towers, or the number of online
customers serviced.
1.
2.
Variabilization
of Technology
*PV (Possible Variabilization)
16%
Facilities
(16% PV)
21%
Services
(15% PV)
33%
Hardware
(33% PV)
30%
Software
(10% PV)
10
Cloud is intrinsic and critical to
variablization. As Cloud technology
matures, we are developing:
Innovative Cloud-enabled business
models for client products and services
On-Cloud solutions to deliver key
horizontal and industry processes in a
true pay-per-use model that enhances
business process value by integrating
business process outsourcing and
analytics services
Cloud Enablement Services to migrate
processes and general IT to Cloud
environments, which ensuring integrated,
secure, and reliable business process
performance from hybrid Cloud
environments
Cloud R&D services to build customized
Cloud platforms that stretch the Cloud to
create market differentiation.
Wipro takes three broad steps to deliver
variabilization to our clients:
Using our tools and technologies, we
frst analyze IT costs for the organization
and provide a transparent and detailed
breakdown of expenditures by business.
Then we work with the customer to
defne the value of IT for each business.
Based on these fndings, our last step
is to collaborate with the customer to
outline the most optimal and variabilized
architecture, which also outlines the road
map for arriving at the fnal outcome.
For example, Wipro worked with a leading
global fnancial services frm in need of a
more agile and cost-effective IT platform.
Based on their needs, we agreed that a
Cloud infrastructure – including apps,
servers, storage, backup, and security –
was the best approach for their business
model and worked with the frm to provide
these services. The transformation was
dramatic; they experienced a reduced time
to provision from 52 days to a few minutes
and more than a 25 percent reduction in
total cost of ownership.
We’ve also worked with a leading telecom
operator in a gain-sharing engagement.
Wipro’s percentage of revenue is
linked to the customer’s increase in its
subscriber base. Wipro delivered business
transformation through an alignment
between business and IT, enhancement
services via implementation of future-ready
IT architecture, and the deployment of tools
and information technology outsourcing
effciency services.
The value of leveraging these principles,
based on business needs and culture,
is not limited to cost savings. Those
organizations that embrace variabilization
increase effciency, responsiveness, and
functional productivity. It’s a compelling
case for organizations to focus further
investments for IT-based innovation into
new technology and solutions for business
value creation. That is a major competitive
differentiator for business – and, certainly,
what our customers have experienced.
VARIABILIZING THE FUTURE
We believe the future model for IT will
evolve from variable infrastructure to
variable output. Variabilization combines
innovative IT architectures as well as
commercial models. Pay per use approach
is showing early signs of growth in the
market and is expected to mature over the
next 2-3 years. Wipro is investing heavily
in this concept – be it in building products
that envision end-to-end variabilization of
a business process to developing Cloud
solutions and related technologies, or
creating innovative commercial models.
And we’re collaborating with our alliance
partners to develop these variable models.
Already, we’re looking to bring more value
to the client through variabilizing our
delivery to customers through initiatives
such as shared services and non-linearity.
At Wipro, non-linearity is built on three
pillars: innovation in delivery and business
models, automation and reusability, and
packaged solutions and services. Non-
linearity’s delivery predictability not only
addresses customer pain points, but
it delivers best-in-class services at a
competitive price.
Even though variablization of technology
as an end-to-end concept is still in its
infancy, today the growth of on-demand
services means that most new IT projects
have some component of variabilization
built into them. We have seen this in our
own infrastructure contracts with renewing
clients over the last two years.
Looking ahead, Wipro expects that
variabilization of technology will be the
preferred approach to IT upgrades and
management. Our research suggests
that up to 74 percent of all IT can be
variabilized. What does that mean for you?
This is a huge opportunity for customers
to become more effcient and do business
better, even as vendors innovate to gain
market share. It enables CIOs to be in
better alignment with the needs and
goals of business leaders. And it means
today’s organizations, long caught in a vise
as competition grows but the IT spend
budget shrinks, can take advantage of
cutting-edge technology to be agile, even
formidable, players in their markets.

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Do you see the need for transformation
in IT and the streamlining of business
processes to improve user productivity
and reduce operational costs? Wipro
helps seamlessly integrate multiple,
non-standardized processes, while
enhancing service levels, effciency
and time to market.
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THE REVIEW 2012 | Global Infrastructure Services
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2
A PEEP INTO DATA
CENTER ECONOMICS
“The University of Canberra (UC) has
been impressed by Wipro’s approach to
innovation in their engagement with UC.
Wipro strives to constantly deliver larger
value to the engagement by bringing
in thoughts beyond their stipulated
roles. Wipro’s focus on optimization of
business processes, their understanding
of the education sector and their ability
to manage change have impressed UC.
We are confdent that beyond achieving
our articulated outsourcing goals, the
University will signifcantly gain in
technology and process advancement
during this period.”
— University of Canberra
“
12
As the amount of data proliferates across all
industries, organizations of all types are facing
a challenge of optimizing their data center
operations. With data being at the very heart
of most businesses, it benefts organizations to
develop a strategy in order to deal with their
data centers.
A PEEP INTO DATA CENTER ECONOMICS
THE REVIEW 2012 | Global Infrastructure Services
A Peep Into Data Center Economics
During uncertain economic times, the fxed
costs can weigh heavily on organizations
of all types, limiting options and hindering
growth. The variabilization of technology,
which enables businesses to move from a
fxed technology cost model to a variable
cost model, can enhance business agility
while enabling these organizations to pay
for technology they use, as they need it. It
is therefore imperative that organizations
must address their data center challenges
in order to operate efficiently, be able to
access and leverage their data, and remain
competitive in a heated marketplace.
Today, many organizations have multiple
data centers spread across geographies,
due to organic growth and growth
from mergers and acquisitions. These
data centers typically have disparate
technologies, including a wide range of
servers, some of which are old, obsolete
and some that are new. These arrays of
assets are typically diffcult to track and
manage. Older assets consume more
power, take up more space and require
a higher degree of maintenance in order
to function effciently. The storage estate,
which is probably the most ineffcient of
the assets and the most complicated to
resolve, has added issues of backup and
data management challenges.
While the hardware can be problematic,
the software can present many critical
challenges as well. A wide range of
applications can further complicate the
technology challenges of data centers,
since each geographic location may have
its own set of applications. These disparate
data center environments can lead to
interoperability issues, and are diffcult to
manage and staff with individuals who have
the right skill sets.
These challenges plague organizations
of all types, because of the spread of
business over time and complexity due
to acquisitions. “These challenges were
always present, but organizations are
feeling them more acutely because of the
changing business environment, where
following the last recession, every dollar
spent is being looked at very closely and
14
is measured against value to business.
Fast-growing organizations are fnding
ways to reduce IT costs. Add to that the
looming prospect for another recession,
and we have the perfect environment for
variabalization,” says Rajan Sampath,
Head, Data Center Transformation
Services, Wipro Technologies.
Outsourcing Center and Wipro conducted
a survey that included seventy-fve CIOs
and Heads of IT from Fortune 1000
companies across US, Europe and APAC
that aimed to determine the current state
of organizations’ data centers as well
as explore the attitudes and challenges
towards data center optimization. The
participants represent a range of industries
that include retail, telecommunications,
fnancial services, transportation logistics,
manufacturing and healthcare.
While not a comprehensive picture of
how organizations from various industry
segments are currently addressing their
data center challenges, the fndings point
to some general trends in this area.
More than 40 percent (43.8%) of the
companies represented in the Wipro
and Outsourcing Center survey are from
organizations that report more than
$1 billion in annual revenue. Another
quarter (25%) of frms report less than
$20 million in annual revenue. Roughly
a quarter (25.8%) of organizations are
large enterprises, with more than 20,000
employees, and the same percentage of
frms are from organizations with fewer
than 500 employees. Approximately
another quarter (22.6%) said that their
companies employ between 5,000 and
9,999 individuals.
Slightly more than 60 percent of survey
participants work for organizations with
very healthy IT budgets. Nearly one-half
(45.2%) of participants reported that
their annual IT budget for 2012 is more
than $50 million, and another 16.1% said
their organization’s IT budget is between
$10 million and $49 million. Less than 20
percent (16.1%) of participant organizations
have IT budgets of less than $1 million.
How is your organization meeting it’s data
center management challenges?
FINDING #1
DATA CENTER STRATEGIES (IT
INFRASTRUCTURE, APPLICATIONS,
NETWORK AND FACILITY) CLEARLY
IMPACT BUSINESSES.
Wipro and Outsourcing Center survey
participants seem to agree that a data
center strategy impacts their organization’s
business. While more than half of participants
(53.1%) said that they believe a data center
strategy impacts their business, only a scant
15.6 percent of participants said that such
a strategy has no impact on their organization.
Survey members from the manufacturing
industry did not feel that a data center
strategy had the potential to impact their
business, while representatives from
other verticals either believed that such
a strategy either clearly impacted their
business – or possibly had an impact.
Wipro’s Rajan Sampath notes that some
businesses might misunderstand a data
center to be just a pure facility, without
considering the IT infrastructure, although
it’s diffcult to believe that any of today’s
organizations would consider its data
center as not being critical to their business.
“Organizations should consider the data
center to be IT infrastructure, applications,
network and facility,” says Rajan. “This way,
the data center clearly has business value.”
Please indicate
your organization’s annual
revenue:
25%
Less than
$20 million
15.6%
$20 million to
$100 million
0%
$100 million to
$300 million
6.3%
$300 million to
$500 million
9.4%
$500 million to
$1 billion
43.8%
More than
$1 billion
53.1% 15.6% 31.3%
Does your business view a Data
Center strategy as a key impact
to the business?
Y
E
S
M
A
Y
B
E
N
O
Variablized technology makes use
of tenets like scale, standardization,
simplifcation and lean to drive
effciency, optimize delivery and
lower unit costs, ultimately helping
organizations do business better.
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THE REVIEW 2012 | Global Infrastructure Services
FINDING #2
MOST ORGANIZATIONS OPERATE
FROM MULTIPLE DATA CENTERS BUT
OWN FEWER THAN HALF.
According to the Wipro and Outsourcing
Center survey, a majority of organizations
currently operate from more than just one
or two data centers. In fact, less than 40
percent (38.7%) are running fewer than
two data centers. More than two in fve
participants (41.9%) said they operate from
three, four or fve data centers. More than
10 percent of participants (12.9%) said they
operate from more than 20 data centers.
Larger enterprises typically have multiple
data centers, as do those that have a truly
global reach. If an organization operates
in multiple markets, for instance across
APAC, including Australia, Japan, India
or in Europe or Latin America, it would
typically have multiple data centers.
Many organizations establish local data
centers in regions where they expand their
business into new markets, and other frms
inherit data centers in local geographies as
they acquire other companies. While there
are benefts to multiple data centers spread
across geographies, organizations fnd
15
that having many different data centers is
very expensive and outweighs some of the
benefts of localization.
“Considering the availability of bandwidth
and resolution of performance issues, it is
clearly established that the consolidation
of Data Centers has a signifcant business
beneft to organizations,” said Rajan
from Wipro.
More than half of survey participants
(56.2%) said that they owned fewer than
half of their data centers. But more than 40
percent (43.8%) own more than half of all
their data centers.
Certain industries tend to keep their data
centers in-house. For instance, fnancial
services frms and telecommunications
operators typically own their own data
centers. However, other organizations
tend to have hosted data centers.
The trend over the past several years,
according to Rajan Sampath, has been for
organizations to host data centers instead
of owning them, however this varies from
vertical to vertical and depends on the size
and reach of the organization. “A large and
established banking or telco enterprise, for
instance, would be hesitant to give up their
data center ownership, while a smaller retail
enterprise might be more likely to go with a
hosted data center option,” Rajan says.
FINDING #3
MOST ORGANIZATIONS ARE NOT
AWARE OF THE DETAILED COST
BREAKDOWN OF EACH OF THEIR
DATA CENTERS.
Fewer than a third of participants (31.3%)
in the Wipro and Outsourcing Center
survey said that their current data center
costs are worrisome for their business.
Nearly half (43.8%) of group participants
said that data center costs were not a
concern for them.
Interestingly, while data center costs
are generally not top-of-mind for survey
participants, these individuals also said that
they really aren’t completely aware of how
much money their data centers are costing
their organizations.
A whopping 71.9 percent – nearly three-
fourths – of all survey participants reported
that they do not know the detailed cost
breakdown of each data center. And, says
Rajan, most organizations only know a
portion of their data center costs – not the
whole cost picture.
“It isn’t surprising that most organizations
do not have a breakdown of costs. If these
organizations don’t know where the costs
are going, how can they know where to
invest money to make improvements in
effciency?” Rajan notes. “It’s likely that
these organizations have been spending
money on things that are less critical.”
Survey participants that did have a handle
on their data center costs identifed their
top three costs in terms of both parameter
and percent. Their biggest costs were
related to the facility itself, for instance
– building allocations. Other big identifed
costs were energy related, due to power
consumption in order to meet operational
requirements, including cooling. Other chief
38.7%
1-2
41.9%
3-5
3.2%
6-10
3.2%
11-20
12.9%
20 and
above
How many Data Centers
do you operate from?
31.3% 43.8% 25%
Are your current Data Center costs
a big worry for your business?
Y
E
S
M
A
Y
B
E
N
O
Do you know the detailed cost
breakdown of each Data Center?
28.1%
Y
E
S
71.9%
N
O
A Peep Into Data Center Economics
costs are hardware and software related, as
well as storage, staffng and maintenence.
The impacts of these measures ranges
signifcantly. Survey participants report that
their measures have realized cost savings
of between 5 percent and 50 percent,
although most report savings in the 10
percent to 20 percent range. Many are
not sure at this time of the full extent of
implementing these measures.
“Businesses must know the detailed cost
breakdown to be able to determine cost
improvement strategies and investments
that impact business,” Rajan explains.
These organizations have taken different
measures to contain costs. Measures
included server and storage virtualization,
application rationalization, back-up
optimization, process standardization,
facility and data center consolidation as
well as taking steps to reduce energy
and cooling costs. Survey participants
also identifed outsourcing and opting
for a managed service provider as top
cost reducing measures.
FINDING #4
FEWER THAN HALF OF
ORGANIZATIONS HAVE ADOPTED
ALTERNATIVE MODELS FOR DATA
CENTER MANAGEMENT.
The participants in the Wipro and
Outsourcing Center survey were about
evenly split on their adoption of alternative
models for data center management,
although slightly fewer (46.9%) said they
have not yet adopted these models to
manage their data centers.
Notes Rajan, the biggest challenge for
organizations today doing any data
center consolidation change models is to
actually determine how the measures will
improve their operations and still provide
an acceptable return-on-investment. “But
since organizations don’t really know what
their data center costs are, they have to
make a lot of assumptions,” says Rajan.
“And since they don’t know their costs,
they fnd it extremely diffcult to justify ROI.”
FINDING #5
LACK OF MEASURABLE RETURN-
ON-INVESTMENT IS HOLDING
ORGANIZATIONS BACK FROM
MOVING TO ALTERNATE DATA
CENTER MANAGEMENT MODELS.
A majority of participants in the Wipro and
Outsourcing Center survey cited lack of
measurable ROI as a challenge they face
in moving to alternative data management
models. However, since organizations don’t
know their costs, they can’t really gauge
how, or whether or not, the alternative
models are beneftting them in terms of
cost. The cost of such an initiative and lack
of necessary budget was identifed by 22.6
percent of participants.
People issues are also a concern. For
instance, resistance to cultural change
within the organization was cited as a
reason to hold back from implementing
an alternative data management model
16
Have you adopted alternative methods
to manage your Data Center?
46.9% 53.1%
Y
E
S
N
O
THE REVIEW 2012 | Global Infrastructure Services
17
Organization currently lacks skill set/talent required to implement and manage
Lack of measurable ROI
Too much resistance to cultural change within my organization
Consider big data initiatives solely for large companies
Initiatives too costly/Lack budgetary resources
Data security
Privacy concerns
Policy issues
Others
What are the challenges for you to move to alternative models?
Process re-engineering is too daunting
19.4%
32.3%
3.2%
22.6%
29%
25.8%
16.1%
6.5%
54.8%
22.6%
by nearly one in fve (19.4%) survey
participants. A lack of employees
with necessary skillsets also prevent
organizations from adopting new data
management models. Nearly a third
(32.3%) said that their organization
currently lacks the skillset/talent required
to implement and manage a new model
for data center management.
“Organizations typically don’t have
enough skill within their frms to be able
to successfully evaluate an exercise like
this,” Rajan offers. “This means that if an
organization decides to experiment with
change, and a service provider comes in
with an ROI proposal, there’s not enough
competency within organizations to be
able to evaluate the proposal and decide
whether or not to pursue it.” Therefore
they hire an external advisor to continue
to make tactical decisions on investment.
The other roadblocks to moving to
alternative data management models
include security and privacy issues. 29
percent identifed data security as an issue,
and 25.8 percent cited privacy concerns.
Certain industries that are highly regulated
– like fnancial services – are often more
hesitant to move to an alternate data center
management model for these reasons.
Wipro has an array of offerings that have
been developed to help organizations
from all sectors overcome today’s data
center challenges. Wipro’s data center
services have been designed to help
customers reduce IT infrastructure and
operational costs, achieve higher service
and performance levels and manage IT
infrastructure effciently and effectively.
Wipro is able to variablize client IT costs
while delivering next-generation services.
i
A Peep Into Data Center Economics
18
CONCLUSION
In order to meet current data center
challenges, organizations must take
measures to consolidate data centers
and look at outsourcing arrangements
and alternate models of data center
management. Because carrying out a
data center strategy typically requires
a large investment in time and costs,
organizations today are making tactical
decisions instead, which have minimal
impact. While some organizations are
contemplating alternate models for
data center management, others seem
to be dragging their feet in making any
meaningful changes to their strategy.
New approaches to the data center
can provide organizations of all types
with myriad benefts. By standardizing,
consolidating, virtualizing and automating
processes, organizations can transform
their data centers to be lean and energy
effcient. Transforming the data center can
enable growth, minimize risk, increase
speed and agility, and lead to dramatic
cost reductions.
A Three-Step Approach to Data
Center Economics
Cost Transparency: There are tools and
technologies available today that give a
detailed breakdown of data center costs
specifc to each organization. Using these
costs, one needs to take a consulting
exercise to determine the business value of
IT. This would be the frst step in deciding
the IT investment directions for business.
Data Center Consolidation: Businesses
need to take a consolidation approach,
based on the investments businesses
decide to make, outlining application and
process rationalization, asset consolidation
and the migration approach. This approach
should include the “cloud journey,” which
would fnally result in variabilized IT.
Modular Data Centers: In their
consolidation evaluation process,
organizations should consider modular,
energy effcient data centers. Depending
on the current state of the data center, an
organization could implement a partial or
full modular strategy. Modular data centers
provide fexibility, modularity and mobility
to the organization, in addition to reducing
its carbon footprint.
THE REVIEW 2012 | Global Infrastructure Services
3
JOURNEY TO CLOUD
“OnStream envisages that the Private
Cloud based framework will drive
consistency across IT environments
so that OnStream can build on existing
investments and skill sets. The private
cloud based approach provided by
Wipro will enable OnStream to tap
and address opportunities in a market
friendly manner and at a greatly
altered cost structure”
— Onstream, a National Grid Group
“
Journey To Cloud
21
JOURNEY TO CLOUD
IDC believes that with consistently good
service levels being associated with cloud
services and a broader service palette,
organizations in the Asia/Pacifc region will
selectively choose cloud services that suit
their business needs. While this choice of
services allows much fexibility and agility,
it also presents new challenges to the CIO
and the IT staff responsible for ensuring
that business receives uninterrupted
service. Managing service delivery which
incorporates elements from a number of
providers, if not planned properly, could
open the organization up to poor service
availability and potential risks of failure
to meet governance benchmarks.
WHY CLOUD, WHY NOW
During the last two years, organizations’
level of understanding of where and how
different types of cloud services can
be utilized has risen and become
more widespread.
With such choice available, cloud
services are being considered as viable
alternatives that address a wide range
of business service requirements. For
example, organizations can now consider
the sourcing and delivery of new or
replacement services from the cloud as
a viable alternative to traditional asset
ownership and on-premises operation,
as well as an extension of the outsourcing
model. But organizations are still looking
to cut costs while increasing productivity,
particularly as economies across the Asia/
Pacifc region are growing faster than their
global counterparts, and cloud services
have several key benefts to meet these
dual and often conflicting goals. The
benefts include providing the ability to
provision IT assets while sharing resources,
lowering costs, standardizing IT processes
across the enterprise, and providing a more
pricing model that is more closely linked
to demand. However, key hurdles remain
in the region, including issues around
security and comfort levels regarding
cloud service availability and resource
management. Based on IDC’s APeJ 2011
Cloud End-User Survey, the overall outlook
for cloud services, particularly private
cloud, remains strong. In this survey, 20%
of the 928 respondents reported that they
were already using cloud services, and a
further 30% reported that they were either
currently implementing or would do so
within the next 12 months. The question
now is when and how, not if, organizations
will move at least partially toward a cloud
services model.
50% would have integrated cloud services
into their IT ecosystem, by end of 2012.
The question now is when and how,
not if, organizations will move at least
partially towards a cloud services model.
Is there a cloud implementation plan in
your company?
?
22
DRIVERS OF CLOUD COMPUTING
To better understand why cloud has
captured such widespread attention, let’s
take a look at some of the key drivers:
The quest for business agility: In today’s
fast-changing business environment,
organizations require agile operations
and infrastructure resources to capitalize
on new market opportunities or simply
to meet customer needs. Cloud-based
services address this challenge by
offering organizations the opportunity
to expand existing operations with a
minimal cost outlay. Current IT deployment
models can often be costly and require
long implementation cycles, making it
a challenge for internal IT to meet the
organization’s new expansion strategies.
With cloud-based services, the enterprise
can scale up relatively easily, provide the
latest technology available (and instant
upgrades), and allow for more easily
manageable version control across
the organization.
Trend toward outsourcing: Particularly
in the Asia/Pacifc region where there
continues to be a shortage of skilled IT
workers for employment in-house (and not
to mention the associated costs of an IT
in-house workforce), cloud-based services
allow an organization to outsource internal
IT operations and infrastructure to an
established third party.
Continued shift toward utilizing opex
instead of capex funds to procure IT: The
current economy is forcing organizations
to change their outlook on traditional IT
implementations and seek alternative
low-cost solutions that minimize use of
still scarce capital. There is a need to cut
costs as well as move to an opex model
with pay-as-you-use functionality. This
approach better aligns IT to fuctuating
business demands.
MATURING CLOUD SERVICES
Cloud computing is rapidly becoming
“one more option” for the IT manager –
and very often it is an option that must be
managed closely, following a decision to
let selected workloads go into the cloud,
rather than on-premises, for processing.
IDC’s demand-side research shows that
organizations are looking for cost-effcient
data processing when they evaluate cloud
computing. IDC’s APeJ 2011 Cloud
End-user Survey also found that 80%
of respondents were looking for elastic
scaling and self-service applications.
Most wanted to deploy apps faster
than is currently possible with their IT
infrastructure and to establish standard
services across their organization. Cost-
effciency was rated as the single, greatest
driver toward cloud computing.
Cloud computing now offers a way to
address many long-standing IT issues
quickly, by opting to have an external
provider host selected applications on
an entirely different infrastructure. That
cloud infrastructure is likely to be built
around industry-standard components,
to be highly virtualized, to be optimized
for high network speeds, and to support
a variety of computing languages and
programming tools. It is, in short, an
opportunity to start again – at least for
the workloads that have been selected
for deployment in a cloud model.
IDC believes that with consistently good
service levels associated with cloud
services and a broader service palette,
organizations in the Asia/Pacifc region
will selectively choose cloud services
that suit their business needs. A very
likely scenario is that an organization will
choose to source non-core applications
from the public cloud – such as email,
human resource management (HRM) and
applications development and testing –
and retain core applications such as their
enterprise resource planning (ERP) system
within their own delivery infrastructure.
While this choice of services allows
much fexibility and agility, it also brings
The breadth and quality of services
available from cloud vendors has also
increased dramatically since the peak of
the cloud hype in 2009. Cloud services
have grown beyond the initial use of
replacing non-critical but opex-heavy
applications, such as email and under-
utilized server farms, and broadened due
to increased availability of enterprise-
class applications.
i
THE REVIEW 2012 | Global Infrastructure Services
23
some new challenges to the CIO and
the IT staff responsible for ensuring that
the business receives uninterrupted
service. Managing service delivery which
incorporates elements from a number of
providers, if not planned properly, could
open the organization up to poor service
availability and failure to meet governance
benchmarks.
CIO PRIORITIES
Sentiments a year ago were barely
lukewarm toward cloud computing,
whereas today feelings are vastly
changed. CIOs in the Asia/Pacifc region
consistently ascribe a strategic value to
cloud computing now. Infection points are
rarely so steep in IT as the adoption growth
extending out for cloud computing. IDC
forecasts cloud growth to be more than
fve times faster than IT market growth in
the region. This is no surprise, as C-suite
priorities align with the benefts of cloud
services. Executives want:
More innovation and less maintenance;
Improved ability to decide which new IT
projects to start;
IT budgets that are sized properly to
refect business returns; and
Through elastic usage and billing,
lower upfront costs, and self-service
capabilities, cloud tackles these
concerns.
CIOs’ priorities have changed dramatically,
with infuences from the Global Financial
Crisis still being felt. The CFO now
encourages the CIO to minimize capex and
to keep IT assets off the books wherever
possible. This is not just cost minimization,
but also a way to increase the business
In effect, cloud computing can be, and is
already being, viewed as a change agent
– a mechanism to overcome long-standing
IT problems such as cost-overruns on IT
projects, a lack of resource utilization in
current infrastructure, frustration with
information silos, and concerns about
high opex costs.
i
•
•
•
•
Journey To Cloud
24
agility of the organization. The CIO’s
priority now is to achieve these higher
levels of agility while still minimizing opex
and capex.
As the cloud-sourcing model develops,
an increasingly common viewpoint put
by CIOs will be, “I am not a technology
mechanic. I am a service provider.” IT
maintenance – the bane of many CIOs –
will persist and worsen if the approach
to cloud deployment does not change.
Cloud is, in essence, a bridge or coping
mechanism and over time, cloud of all
favors will settle into general technology
procurement, and cloud will become
simply another means of buying IT.
GOING HYBRID
Cloud services are fundamentally about
an emerging delivery/consumption model
– one that can be applied to IT industry
offerings but also, more broadly, to
offerings from many other industries. At a
high level, cloud services can be described
simply and informally as consumer and
business products, services, and solutions
delivered and consumed in real time over
the Internet.
CLOUD SERVICES DEPLOYMENT
MODELS
There are several types of deployment
models for cloud services – public cloud,
virtual private cloud (vPC), private cloud,
and hybrid cloud.
Public Cloud Computing Services
Public cloud services can be defned as
a delivery model for on-demand IT and
business services for a market, over public
Internet, based on pay-as-you-go models
for an unrestricted user population.
Private Cloud Computing Services
Private cloud services can be defned as
a delivery model for on-demand IT and
business services to a defned set of users,
that is typically limited to users within a
single organization.
Hybrid Cloud Services
IDC defnes public and private deployment
models of cloud services, but the future
reality of cloud services is that no single
cloud deployment model will suit all
applications and organizations. Most
organizations will use both public and
private cloud services as dictated by the
workload and SLAs which must be met
for the overall business process which
the IT service supports (see fgure below).
The ensuing mixed public/private/legacy
system environment is what IDC terms
the hybrid cloud.
WHY HYBRID CLOUD?
Organizations will increasingly fnd that to
gain the benefts possible from use of the
full range of cloud services, a hybrid cloud
environment will be necessary. For example:
PUBLIC, PRIVATE AND HYBRID CLOUDS
Hybrid Cloud
Public Cloud Public Cloud
Enterprise Private Cloud
Database
Services
Database
Services
Database
Services
Storage
Services
Storage
Services
Storage
Services
Compute
Services
Compute
Services
Compute
Services
INTERNET
I
N
T
E
R
N
E
T
I
N
T
E
R
N
E
T
INTRANET
I
N
T
E
R
N
E
T
THE REVIEW 2012 | Global Infrastructure Services
25
Different clouds for different use cases:
Many organizations select different clouds
for different purposes, adding external
cloud resources to internal clouds or
legacy systems, thus creating a mixed,
or hybrid environment.
Business continuity: Many organizations
will fnd that cloud infrastructure as a
service (IaaS) is a much more cost-effective
solution to providing disaster recovery
for certain locations and workloads and
will extend their IT environment to include
external resources.
Availability of “cloud bursting”: Cloud
bursting, where users can access compute
and storage requirements for very short
periods to supplement on premises
resources, will prove very attractive for
project use. If cloud bursting is used,
a hybrid cloud environment is created
and management of the expanded IT
environment must be considered.
Cost minimization by price arbitrage:
Different workloads have different
requirements and priorities, and with
cloud services being offered at price
points which refect their availability (i.e.,
offpeak use) users will sometimes choose
to utilize the most cost-effective service
for their requirement.
Most businesses that adopt cloud
IaaS have existing IT infrastructure
and, as such, they generally have a
datacenter (either their own or a third
party’s); an enterprise WAN; IT hardware
including servers, storage and network
equipment; applications deployed on
that infrastructure; and established
IT processes, including IT operations
management. As businesses adopt cloud
IaaS, there is a need for solutions and
services that allow the federation of cloud
environments and the organization’s other
IT environments.
A key facilitator for the use and ongoing
management of a hybrid cloud architecture
is the selection of services and products
which use consistent API standards.
Some cloud services are based on
vendor-specifc APIs, while others use
open standards - such as the Open Cloud
Computing Interface (OCCI) – which
have been collaboratively developed by
vendor consortia. The use of more widely
adopted standards is an important factor
in cost-effectively integrating products and
services from multiple vendors to build a
cloud-based solution.
IDC’S VIEW ON HYBRID CLOUD
By 2015, most organizations will be using
cloud services from different suppliers to
meet different business needs. As a result,
we are certain that the most common
enterprise IT scenario will be one where
business services are sourced and hosted
from different providers and locations.
For example, let us examine a typical path
to a hybrid cloud:
A customer starts with on-premises
systems which are accessed via
the corporate intranet that is being
transitioned to an in-house private cloud
This is supplemented by a public cloud-
based platform as a service (PaaS) for
application development and testing in
order to avoid additional capital expense.
To accommodate a new ERP system that
must initially operate in parallel to the
existing system, a vPC may be used for
secure hosting of an ERP system,
Finally, a public cloud-based, low-
cost storage service is chosen for bulk
archival of information.
The resulting hybrid environment will give
the CIO and the enterprise new levels
of fexibility and agility which will enable
them to deliver new types of business
services – services which would not have
been commercially feasible in a traditional
service delivery model.
This freeing up of resource constraints will
be as challenging as it is liberating. While
IT applications and resources will be readily
available, ensuring timely provisioning
and accurate billing and chargeback for
their consumption will present problems
for many organizations. Some do not
have an internal chargeback model where
individual business units or end users can
be charged for service use, which makes it
diffcult for them to readily adapt to cloud-
sourcing. Others, which are well advanced
in their transformation to a more dynamic
IT model, will reap commercial benefts
from cloud services that can be sourced,
provisioned and delivered in response to
changing business conditions.
HYBRID CLOUD ROI GOALS
As outlined earlier, the creation of a hybrid
cloud has a number of drivers, and with
each different approach there are differing
ROI goals which themselves require
different implementation approaches.
Typically, a project which entails the
creation of a hybrid cloud will have
targets such as:
Implementation of a new application
system with capital expenses limited to
10% of total project costs.
Increase of secure transaction capacity
by 250% to accommodate government
electronic census.
Total replacement of regional data
centers with cloud-sourced services
to reduce IT annual spending by 20%.
Determining the actual ROI must be done
with care, as it is essential that all factors
for implementation are included within
the calculation; often internal costs (such
as network upgrades or support) are
ignored completely, or underestimated.
And when the cost of an internally sourced
and implemented solution is compared
to that of a cloud-sourced solution,
the cloud solution ROI can appear less
attractive. What is typically not taken into
consideration is the signifcant cost of IT
service management (ITSM) – monitoring
and management of availability, security,
performance and SLA compliance.
•
•
•
1.
2.
3.
4.
Journey To Cloud
22
THE REVIEW 2012 | Global Infrastructure Services
27
The customer can choose a service which
includes service management to standard
SLAs, or select a specialist partner to
provide the service management capability
for the hybrid cloud environment. For many
organizations, internal ITSM capability
is not well developed, and the use of an
external partner or cloud service which
includes ITSM will often prove to be the
best practice.
As the use of cloud services continues
to evolve across organizations, the CIO
will be forced to consider how to better
manage the delivery of a service which
has components sourced from external
suppliers – all of which have individual
service-level agreements. This presents
signifcant challenges to the CIO in the
area of IT governance. For example:
Maintain compliance with an end-user
SLA when the service chain contains
components from a number of suppliers
Ensure that all the services comply
with the relevant data security and
privacy legislation
Implement business continuity plans
Provide comprehensive reporting of
service consumption and costs to
end users
MAKING HYBRID WORK FOR YOU
There are some important questions
which must be answered before planning
to evolve your datacenter into a hybrid
cloud environment, and as many are about
governance as they are about technology.
For example, when considering the options
for your requirements, please consider
the following:
Is your security policy violated by transfer
of data to an external location?
Does the solution provide the necessary
metrics and access to ensure that
compliance can be assured?
Does your internal IT team have the
capability and bandwidth to implement
and support a hybrid cloud?
Do the service providers have the
capability to provide the ITSM
service required?
How will you pay for this service (e.g.,
monthly fee, per user fee, by resources
consumed)? Can you transform your IT
budget so that opex can accommodate
this change?
What is the business continuity plan
now that part of your service delivery
infrastructure is owned and managed by
a third party?
If these questions cannot be satisfactorily
answered, then either more investigation
of options and partners is required, or a
hybrid cloud is not for you. However, the
additional work will help you gain a better
understanding and increase your chances
of project success.
When planning to build a hybrid
cloud environment, management of
the environment to meet operational,
compliance and cost objectives must
be considered.
Stage 1: Have a strategy
Once the decision has been made to
“cloud source” hosted infrastructures,
organizations must decide which
applications are best suited for cloud
deployment and which models best suit
their applications. This initial decision has
become increasingly complex, because
cloud providers have widened support
for operating systems, platforms,
hardware and levels of support.
Applications that have interdependencies
with in-house systems and those that
would require modifcations or rewrites to
support the cloud platforms do not make
good candidates, because the additional
costs to make these applications “cloud
ready” can reduce the project’s ROI
potential. Suitable applications include
Windows- and Linux-based applications
that have unpredictable scaling and beneft
from fexible cloud delivery models. Further
assessments should establish requirements
regarding security and privacy.
Stage 2: Choose the right service and
source for your requirements
Using the information from Stage 1, it
is important to match your application
requirements with those provided by
potential suppliers. Key areas where a
good match must be sought include:
Security of the service and of the
physical facility
Scope of SLAs
Degree of service management
provided by vendor
Performance reporting provided by
the vendor
Billing and chargeback capabilities
Datacenter facility/carrier options
Stage 3: Build agreement
This stage is critical as marked
differences exist in different cloud
services. Organizations need to focus
on three critical areas:
SLAs – Users need to understand what
is realistic and establish their base
expectations around which metrics are
mission-critical and which are “nice to
have.” Common SLA metrics across a
hybrid hosted environment will revolve
around customer issue response and
resolution.
Contract length – A number of choices
are available for contract length, depending
on the commitment to the service which
the customer is prepared to make and the
requirement of the workload.
Change management capability –
Change management for cloud services,
including confguration, patch, security
and performance management, can be
the domain of service providers. Unless
shared access is part of the original
agreement, users are locked out of
administrative tasks.
Stage 4: Operate
Ongoing evaluation of the cloud providers’
capabilities will be necessary for each
platform, because most providers have
not yet ramped up most of their feature
sets and capabilities. Organizations must
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Journey To Cloud
also continually evaluate how effectively
the hosted environment meets business
process requirements and tune the service
mix accordingly.
All of the above constitute a potentially
large project drawing on skills which are
scarce in the market and even rarer in most
organizations. Initial feedback from users
is that the cloud journey has been harder
than expected – mostly because of a lack
of experience in these new technologies
and the increased management complexity
of the resultant hybrid environments. From
IDC’s APeJ 2011 Cloud End-User Survey,
we have seen that more than 60% of
the 928 respondents are planning to use
external professional services providers to
help them build their cloud environments
– especially in the early stages of the
process. This early stage is critical, as the
strategy sets out the cloud roadmap, and
a poor choice here will have long-term
impact on the ability of the organization
to effciently and effectively deploy and
manage cloud services.
ROLE OF WIPRO
Complex technologies and changing
business environments are among the
main challenges faced by organizations
on the path to growth. Taking these into
account, IT organizations embarking on
the cloud journey need to integrate the
latest technology components in a way
that seamlessly aligns with the business
and drives organizational effciency.
Understanding the complexities of the IT
environment, Wipro extends its systems
integration expertise to ensure that the
technology is in line with business
objectives, no matter the size and
nature of the organization.
Wipro’s systems integration services
include consultancy, systems integration
and project management of IT services
that provide:
Application and enterprise
systems integration
Business continuity planning
Contact center infrastructure
Data centers
Disaster recovery services
Enterprise management
Network integration
Platform integration
Retail automation
Security infrastructure
Wipro’s certifed processes, service
experience spanning over 15 years,
and ISO 9001:2000 compliant status,
combined with strategic alliances with
leading technology players, further enable
the delivery of cost-effective integration
services that are steady, scalable, smart,
innovative and results-oriented. Being a
pure-play systems Integrator, the company
delivers best-of-breed solutions with a
vendor agnostic approach.
Wipro has wide experience across industry
verticals and, with a deep understanding
of technology within those verticals, is
focused on making cloud computing a
reality for organizations and cloud service
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originators. They have developed
expertise and processes to migrate
existing applications to the cloud and
to build entirely new capabilities, as
illustrated in the fgure given alongside.
Business Process as a Service: Wipro
provides outsourcing solutions that
are based on cloud services tailored
for industry verticals and for specifc
business functions.
Software as a Service: Wipro has
partnered with leading SaaS providers
like Salesforce.com and Microsoft
to provide professional and systems
integration services for organizations.
Platform as a Service: Wipro has
developed a fully featured cloud platform
for developing new applications for
private cloud deployments.
Infrastructure as a Service: Wipro’s
services include: Cloud migration
advisory and assessment; Architecture,
pilot and proof of concept development;
Build, test and deployment; Cloud
infrastructure management services.
Partnerships with leading infrastructure
providers including EMC, Cisco, Sun/
Oracle, HP, IBM and BMC enable Wipro
to provide infrastructure solutions that
best suit various business requirements.
Wipro has also continued to grow its
capabilities to help organizations build
a hybrid cloud environment.
CHALLENGES
Despite the recent and rapid maturation of
cloud services in Asia/Pacifc, it is easy to
forget that cloud is still an emerging area
of ICT. CIOs face several challenges, and
as Wipro is positioning themselves as the
CIO’s trusted partner, they face the same
set of challenges:
Control: This is the biggest issue when
it comes to using cloud computing. This
means that the cloud provider can make
changes to the infrastructure without telling
the company at any time; this has to be
managed, as a failure to communicate
changes in service delivery can destroy
a provider/customer relationship.
Performance/Reliability: When using
resources that are not located within a
frm’s buildings, the question of how much
computing horsepower is available when
needed comes up. Additionally, failures
will happen and so Wipro must ensure the
customer’s understanding of how they will
be notifed and how quickly issues will be
resolved is critical.
Security: The question of who can be
held responsible for security, when
someone else is managing IT for you,
is one that is central to cloud services.
Wipro must demonstrate bullet-proof
security management.
Cloud System Integration Services
Cloud Strategy Consulting
SaaS/PaaS ADM Services
Cloud Infrastructure Deployment Services
Management Services for Cloud based
IT Assets
Wipro Branded Cloud Offering
Business process as a service
Expense Management
Payroll Processing
Procurement Services
SaaS offerings
Document management as
a service
EDI as a service
Automative Dealer Management
UC as a service
Platform as a service
Multi-tenant SaaS Platform
Cloud based frameworks for custom
IT applications
Computing and Storage as a service
Compute as a service
Storage as a service (storage,
backup, archival)
DR as a service
Hosting service for private clouds
PROCESS AS A SERVICE
INFORMATION AS A SERVICE
SOFTWARE AS A SERVICE
PLATFORM AS A SERVICE
INFRA AS A SERVICE
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Wipro Cloud Offerings
Journey To Cloud
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are less about technology and more about
the management and delivery of a business
service to the end users.
And as CIOs begin their cloud services
journey, setting up a roadmap that aligns
with both existing IT investments and the
expected business demands for IT-enabled
services will, for most organizations, require
specialist help. Defning that roadmap is
essential to ensure strategy and service
dead-ends, but the question of how the
hybrid cloud environment will be managed
must also be addressed as a priority before
the cloud projects are commenced.
Management of complex hybrid IT
environments requires expertise based
on a solid track record and best practice
processes to ensure strong ongoing IT
governance. CIOs must perform a realistic
appraisal of their organization’s ability to
deliver a securely managed hybrid cloud
environment and, if necessary, engage an
experienced partner to guide their steps
to the cloud.
Transparency and auditability: With
cloud services, customers have diffculty
when doing an audit of IT resources and
applications. Without true visibility into the
cloud, a CIO cannot say for certain who
has access to the data and how the cloud
service provider can keep people out of
sensitive data.
Reliability: There is risk with every IT
sourcing decision, and CIOs need to
decide if their service provider can handle
the risk that comes with cloud computing.
Wipro’s track record before cloud has
been excellent, and now that must be
extended into this new era of hybrid
cloud management.
FUTURE OUTLOOK
Organizations have come to understand
that cloud computing is a deployment
model, an architecture, an application-
delivery model, but it is not a tangible
concept that can only exist in specific
locations. Those who have already come to
that conclusion are likely to also recognize
that hybrid cloud is merely an integration
strategy. It is the means by which they can
control their applications and infrastructure
while taking advantage of public cloud
computing resources.
Regardless of whether a hybrid strategy
focuses solely on internal deployment or
includes external deployment options, the
key to hybrid is effective integration of a
range of internal and external services.
Achieving this nirvana of seamlessness
will prove beyond the capability of many
organizations, and they will seek to engage
experts to help them plan, deploy and
manage their hybrid environments.
When service-oriented architecture
(SOA) and Web-oriented architecture
(WOA) were riding the hype wave as
cloud is now, everyone focused on
integration. How do we integrate
applications that simply couldn’t be
“Webifed” – mainframe-tethered
applications, for example – into our
Web architecture?
This same process is occurring now, but at
the infrastructure level. Instead of simply
integrating applications – something with
which IT is well versed these days – we
are shifting our focus toward integrating
infrastructure – something with which IT is
not so well versed. But like its application
predecessors, a successful hybrid cloud
integration strategy must be able to
incorporate on-premises, off-premises
and legacy systems to enable consistent
processes and management of resources
across the entire infrastructure.
Simply provisioning a service from a public
environment is not enough. It must be tied
back to the infrastructure and the delivery
process. It must be joined to the existing
resources so that it appears a seamless
extension of the corporate compute
resource pool. This process requires
integration into existing infrastructure
architecture, using skills which few are
able to deliver. Accordingly, a good
choice of partner for advising you on
your hybrid cloud journey is essential.
IDC summarizes the actions for CIOs to
consider as follows:
Serve business requirements with the
most appropriate delivery model based
on a strategic plan.
Hybrid is the future of cloud. Defne
the right balance of infrastructure
and applications.
Determine which areas of legacy
IT resources require less or
more investment.
Starting with governance is fne but do
try not to get mired in it.
Educate IT professionals to get everyone
facing in the same direction.
CONCLUSION
As exciting as the new feld of cloud
computing is, CIOs need to slow down and
take a deep breath. This is a new area and
that means not all of the details have been
worked out just yet and cloud services
experience and knowledge are hard to fnd.
However, as in outsourcing, cloud services
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THE REVIEW 2012 | Global Infrastructure Services
4
TRANSFORMING THE
SERVICE DELIVERY
‘’Wipro is a strategic partner, which
delivers superior cost structure and
improved effciencies to our complex IT
environment. Throughout this project,
the technical expertise and commitment
exhibited by the Wipro team enabled the
successful delivery of the new devices,
with their new support, applications
and the mobile infrastructure, to over
500 business users to very challenging
timescales. The project had a positive
business impact by greatly improving
our customer satisfaction”
— Northern Gas Networks
“
32
The ever increasing customer expectations,
coupled with various challenges, have
created a renewed focus on organizational
transformation. The case study describes
the journey of achieving the same.
This initiative is to build a strong delivery
organization, which can deliver consistent,
optimal and effcient performance for the
customer. This also helps in retaining and
attracting skill groups through providing
a structured growth path for the delivery
teams within the engagement, catering
to the horizontal (technical) and vertical
(service management) career ambitions
within the team.
This two year initiative aims at delivering
a predictable service availability and
business continuity model by building a
capability model in a center of excellence
approach, which can cater to large growth
requirements. It also entails developing
a support structure that will focus on
implementing Line of Service (LOS) specifc
best practices in IT service management
and service performance improvement.
The outsourcing initiatives with the
customer started as a Time & Material
model with 65+ work packs and a resource
strength of 500+ spread across Telecom
Operations areas.
There was a need to integrate common
processes for improved service delivery,
higher productivity, and customer
satisfaction. The transformation enablers
called for a solution from multiple domains
– process standards, IT driven solutions,
and business process/service delivery
transformation.
The paper is structured as follows:
Value delivered in stages
Implementation Approach
Delivery Transformation Reference Model
Customers involvement
Benefts
Change strategy
The Delivery Transformation Reference
Model was designed by mapping the
In the current competitive
era, organizations are faced
with providing differentiated
services, gearing up for
change-identifcation and
implementation, reducing
overall service costs along
with increasing sales, catering
to a multi-channel customer
experience by leveraging
technological advances.
TRANSFORMING THE SERVICE DELIVERY
A.
B.
C.
D.
E.
F.
THE REVIEW 2012 | Global Infrastructure Services
Transforming The Service Delivery
33
enablers and drivers for transformation
in the following fve steps.
Step I: Depicted the current state of
operations, where the delivery is limited to
the functional/technology view structured
in the scope of work for outsourcing.
Step 2: Envisages raising one level above
in understanding the relevance of Wipro
deliverables in step I in correlation to the
end-to-end service/process view in the
customer’s enterprise environment.
Step 3: Envisages achieving a standard
process for similar activities in an effort
to achieve uniform service experience,
consistent performance and a shared
delivery model.
Step 4: Envisages maturing the delivery
framework through proactively implementing
processes towards improved service levels
and higher levels of customer satisfaction
through focused initiatives like right frst
time, reduced cycle time etc.
Step 5: Targets initiatives towards aligning
the services with the business objectives in
delivering integrated services and managing
end to end customer experience.
The model is best suited for multi service
line and/or a multi-location scenario, which
is most prevalent in the industry today.
A. VALUE DELIVERED IN STAGES
Value as perceived by the customer changes
with the maturity of the relationship. The
initial need from a customer is to improve
their effciency by achieving right frst time,
improving service quality and doing the
same things – differently.
Having achieved the frst step of
outsourcing, the focus shifts to business
outcomes of enhancing the services by
improvement of business performance,
improvement in as-is process & process
effciency by way of reduction in cycle
time and time to market.
As the relationship further matures, a
transformation of the entire business model
is envisaged by improvement on the ROI
through automation/innovation or process
itself thereby providing an enhanced end to
end customer experience.
B. IMPLEMENTATION APPROACH
The initiative offers a more holistic approach
towards managing a high visibility program.
As against going through a big bang
approach, the plan is to have a phased
rollout-comprising of four phases:
Grouping
Process and Service Level Consolidation
On Road to Shared Delivery with-in LOS
Automation/Optimized Shared Delivery
Services
The complete implementation of the above
framework can take 12-18 months as shown
in the table on the following page.
RELATIONSHIP MATURITY HIGH
MAX VALUE
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H
LOW
B
U
S
I
N
E
S
S

O
U
T
C
O
M
E
TRANSFORMATION
• Improvement of ROI - Innovation/Automation
• Changing the process itself
• End to end customer experience
ENHANCEMENT
Improvement of critical aspects
of business performance
Identify process and quality initiatives
to improve AS-IS process
Achieve improvement on “Cycle Time”
EFFICIENCY
• Archive “Right First Time”
• Service quality improvement
• Doing the same thing differently
Align delivery
to customer
process stages
Align skills
groups closer to
the competencies
Implement standards
based service
management
framework
R
F
T
R
C
T
CoE
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C. DELIVERY TRANSFORMATION
REFERENCE MODEL
The Delivery Transformation Reference
model (depicted in the fgure on the
following page) leverages the best of
various standards and process frameworks
like CMMi, Lean, Six Sigma, ITIL, 7-step
Improvement, DIKW, etc to demonstrate
transformation at micro & macro level, to
arrive at best Hybrid Model for successful
implementation of Transformation case.
The Tenets used to address the purpose
of Transformation
Brainstorming: Helps to generate goals
and ideas along with the approach to be
undertaken. Identifcation of all activities
based on LOS, Co-Locate delivery based
on LOS, Delivery Ownership under one
head with functional support.
FMEA: Identifcation of all Strategic, Design
and Operational level of Risks, Mitigation
and Visibility of risks enabling effective
decision making.
ITil v3 Framework: Helps for sourcing
good practices, Implementation of
ITIL v3 Framework to deliver quality
services to customer. Helps achieve a
common scoping & plans for the account
Identifcation of Non Value Adding (NVA)
SLA’s for business aligning & delivering
services as per ITIL v3 Operations process,
i.e. Event Management, Service Request,
Incident Management, etc.
Six Thinking Hat: Technique used for
effective decision making, looking at
the same from various angles, providing
a detailed task list for completion of
deliverables at every stage.
Dependency Structure Matrix (DSM):
Tools that help identifcation of loops and
process hierarchies among tasks. Gantt
chart for all the tasks along with Scheduled
durations of tasks taking into account
the interdependency and sequence to
be followed.
7 Step Improvement Model: Helps to
answer questions like “What do you
actually measure? Where do you fnd the
information? What is the integrity of the
data”, etc. A systematic approach towards
delivery of the task list, helping in defning
the Shared Delivery with-in LOS along
with reduction in Penalty Triggering SLA’s
(thereby derisking) and increasing SOW
compliance (of agreed contract)
DIKW Model: Knowledge Management
displayed within the Data-to-Information
to-Knowledge-to-Wisdom (DIKW) structure.
Process and
service level
consolidation
STAGE 2
Shared
delivery
within LOS
Stage 3
Automation/
Optimized shared
delivery services
STAGE 4
Identify all the processes
based on line of
service (LOS)
Identify common tools/
systems, common SLA’s
in LOS
Cross skilling
between process
Shared delivery model
within customer functions
at our organization
Co-locate delivery
based on LOS
Common planning
documents
Focus on end-to-end
customer experience
Optimized and
ef?cient services
Single delivery ownership
with functional support
Create/Build skill
level within LOS
Minimize operation
head count
Bene?t from cost of
delivery (desktop/
transport/shift allowance)
Leverage various skills and
expertise across process
Create common Incident
and Service Request
Management
Achieve agreed/
target savings
Automation
Ensure right ?rst
time service
TIMELINE: 1-2 MONTHS TIMELINE: 3-4 MONTHS TIMELINE: 8-9 MONTHS TIMELINE: 2-3 MONTHS
Common solution/
capability strength analysis
Grouping
STAGE 1
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34
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Process and Service Level consolidation
with a systematic approach towards
delivery of project, reduction in Penalty
Triggering SLA’s and also increasing SOW
compliance (of agreed contract).
Value Stream Mapping (VSM): Helps
to identify missing link & wastages in
process thereby assisting in improvement
of the process effciency post alignment
of the Delivery of Services as Lines of
Services (LOS).
Work Load Leveling: Helps in better
work allocation & prioritization along with
Cross Skill between Processes/Systems
and Identifcation of Process Merger and
resource training plan.
Visual Controls: Visual controls help
to control or guide the actionable for
completing the tasks identified,
giving a very transparent tracking and
communication of status on a weekly
basis, including the status of the Cross
Skilling, Mergers, and Trainings.
D. CUSTOMER INVOLVEMENT
On presenting the transformation model,
the customer was in agreement and
understanding of the proposed model
based on the benefts achievable from
the same
The customer program director invited
the delivery team to share the model and
its business benefts to all stakeholders
at customer’s location
The customer recognized outcome of
the transformation initiatives and it’s
adherence to their business goals of
right frst time and cycle time reduction,
resulting in right sizing/skill and ftment
All merging of functions to align within
delivery service Lines were approved
through customers change control process
Worked as catalyst between the
functional managers on merging teams
within the customer’s business units
Recognized as an ideal model of
transformation to be rolled out within
other functions of the customer
business portfolio
E. BENEFITS
Met contractual savings as agreed YOY
and more
Won the confdence of the customer to
re-use 27 workforce members into their
new work packs due to productivity
savings resulting in increased revenue
for Wipro and savings for the customer
too – a win-win situation
Created a unique proposition within the
customer’s global outsourcing because
of LOS based shared delivery model
LOS Model related analysis helped the
organization to propose movement
towards transaction pricing model to
meet contractual revisions coming year
While the customer ramped down
thousands of work force members across
the globe, this LOS based service model
helped us retain our unique proposition in
the customer’s world
Adherence to the best practices of ITIL
v3 aligned LOS delivery
PDCA (ISO Philosophy)
ITSM – IT Service
Management
7 Steps Improvement
Process
DIKW
REDUNDANT
NON VALUE
ADD/WASTE
Drivers for
Institutionalize
Improvement
Homogeneity in Skills
Customer Experience Enhancement
Revenue Maximization/Cost Reduction
Improve cycle time/Right ?rst time
Sources for
Institutionalize
Improvement
(Generate)
Enablers for
Institutionalize
Improvement
(Aggregate)
Transformation
Knowledge ?t for business objectives, context purpose
Best Practices/
Process Discipline
Continuous Improvement
(Pragati)
Six Sigma/LEAN
Customer
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•
•
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•
Transforming The Service Delivery
36
Standardization of SLA within LOS
Mergers of teams contributing to
reduction of SLA’s and hence better
management
Reduce ambiguity in SLA defnition
across function within LOS
Support the customer in defning new
SLA’s as well as base lining volume
efforts within LOS
26% of risk due to penalty triggering
SLA reduced for Wipro Technologies
F. CHANGE STRATEGY
In the current competitive world, change
is constant. Business objectives change,
processes change, security measures
change etc. So change is constant and
change inculcates resistance. There may
be many reasons for resistance, but the
most common reasons observed are:
Fear of the unknown – The unknown can
be people, process, etc
Fear of failure – What happens if the
initiative fails? People may talk negative
about the core team! etc
Fear of overload of work – Over-utiIization
Fear of attrition due to enhancement of
resource skills
The following simple steps helped in
achieving success:
Articulation of the need – The team
clearly identifed the need apart from
the contractual obligations
Visualization of the result – The team
brainstormed on the possible end result
of the initiative using six thinking hats
methodology for better articulation
A well integrated core team – The
core team integrated well in terms of
identifying clear roles & responsibilities
and interdependencies. The champion
being extremely supportive, dedicated
and committed
Stakeholder analysis – Since the
initiative has multiple stakeholders like
customers, their business LOS, internal
senior management, HR, IMG etc being
involved right from the start, extensive
support and any risks were foreseen
upfront & mitigated
Infuencing strategy – An infuencing
strategy was worked out primarily using
peer to peer relation
Communication strategy – A periodic
and effective communications with all
the stakeholders by weekly updates,
posters etc helped achieve the goal
of Transformation.
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THE REVIEW 2012 | Global Infrastructure Services
ACRONYMS
CMMi – Capability Maturity
Model Integrated
DIKW - Data Information
Knowledge Wisdom
DSM - Design Structure Matrix
also referred to as Dependency
Structure Matrix
FMEA – Failure Mode Effect Analysis
HR – Human Resource
IMG – Infrastructure Management Group
IT – Information Technology
ITIL – Information Technology
Infrastructure Library
LOS – Line Of Service
NVA – Non Value Adding
SLA – Service Level Agreement
SOW – Statement Of Work
YOY – Year On Year
RFT – Right First Time
RCT – Reduction In Cycle Time
CoE – Center Of Excellence
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5
ADRESSING YOUR
INDUSTRY CONCERNS:
RETAIL
“Wipro’s proven development and
project management expertise will
complement our company’s core audio
and infotainment skills to deliver
innovative customer solutions and make
us more competitive. This expanded
capability and capacity will also position
Harman to better serve large emerging
market opportunities in Asia.”
— Harman
“
38
service in the ways their customers want
services provided. Yet retailers also have to
plan for the future in terms of expansion or
relocation to address a global marketplace.
There is one rapidly developing technology
that can support those goals: wireless.
Wireless technology can be used to
address specifc retail business problems,
such as long lines or quick price changes.
Increasingly, the wireless paradigm is
the way customers view the shopping
experience. Also, wireless technology
has the ability to bring the entire retail
organization more closely together to
function more effciently and effectively.
And wireless infrastructure makes for a
more agile, fexible – and therefore future
oriented – retail organization.
Most retail organizations have experience
with wireless technology in some capacity,
but many do not have the overall expertise
and experience needed to embrace and
exploit it. Retailers should look to a service
partner to paint the big picture and lock
down the details of a comprehensive and
competitive wireless strategy.
THE MODERN RETAIL EXPERIENCE
Today, technology and shopping go hand
in-hand. It says a great deal about our
tech-savvy culture that the most intense
shopping day of the holiday season in the
United States, the day after Thanksgiving
commonly referred to as “Black Friday” –
is being eclipsed by “Cyber Monday,” the
Monday after the holiday when shoppers
are back to work and at their desks.
According to a new consumer survey of
self-identifed “active Internet users” by
The Ponemon Institute, 67 percent say
their online purchases on Cyber Monday
and during this holiday season will either
exceed in-store purchases or stay at the
same level.
1
Even that emerging trend is already
evolving. The Ponemon survey indicates
that 37 percent of those early-adopting
consumers plan to use smartphones for
their Cyber Monday and holiday shopping,
and 12 percent intend to use tablet devices.
The coming holiday season means the
retail experience is on everyone’s minds –
especially retailers. Margins are razor thin,
and customers are fckle. The difference
between the right products in the right
places, prompt service, quick checkout
– and the opposite of that – may mean
the difference between reaping holiday
goodwill and winding up with a lump of
coal in your point-of-sale system.
That means retailers have to be able to
move quickly, to change at a moment’s
notice based on market conditions or
shoppers’ whimsy. They have to provide
THE REVIEW 2012 | Global Infrastructure Services
ADRESSING YOUR INDUSTRY CONCERNS: RETAIL
Retail organizations are uniquely
situated to beneft from an
aggressive wireless strategy; a
service-provider partner can
help make it happen.
Wireless technology addresses buyers’
frustrations through reduced wait times
for sales, service, and checkout. It also
enables retailers to market products and
prices directly to consumers wherever they
are in the store, including in-store displays
and kiosks.
Also, wireless technology increases worker
productivity, in the store, in the warehouse,
and in the offce. And a wireless strategy
provides retailers with fexibility in terms of
location and infrastructure and enables a
reduction in costs imposed by traditional
wired installations.
So wireless technology is already an
integral part of many consumers’ retail
experience. Mobile commerce, multi
channel shopping, and online coupons
are familiar features of today’s tech-driven
retail environment.
That wireless tech-savvy experience
includes in-store shopping as well
as online. The consumerization of IT
represented by smartphones and tablets
has empowered consumers with the
ability to compare prices, inventory,
and retail service in detail and on the fy.
Retailers need to acknowledge these
powerful trends and seek to maximize
the advantages they offer.
WIRELESS ADVANTAGES
Earlier this year The Wall Street Journal
reported that search engine giant Google is
teaming up with MasterCard and Citigroup
to leverage a wireless technology known
as near-feld communication (NFC).
2
NFC
enables devices to exchange information
wirelessly over short distances. With NFC
embedded in Google’s Android operating
system, shoppers will be able use their
smartphones to complete transactions,
foregoing the use of credit cards.
While examples like this show how wireless
technology in the retail environment is
expanding and accelerating, wireless
is certainly not new in terms of how to
improve the customer experience. The use
of so-called “line busting” wireless systems
to complete transactions individually on the
spot is familiar to anyone who has rented
a car. Self-service kiosks are common
accoutrements from airports to motor
vehicle bureaus.
This demonstrates that, while wireless
technology is increasingly essential at all
levels of retail operation, most retailers
are experienced with wireless solutions in
some form. For instance, retail employees
may use walkie-talkies to communicate
with each other within a store or
throughout a warehouse. Specifc retail
chains have had great success providing
wireless hot spots in their stores so
customers can access the Internet
while shopping or relaxing.
However, these so-called wireless
solutions are often ad hoc and standalone.
Security and performance issues may
be a regrettable afterthought. On the
other hand, a comprehensive wireless
strategy that supports all aspects of the
retail organization, from store operations,
to warehouse or distribution centers, to
corporate offces, can provide advantages
for and across all those areas.
39
Addressing Your Industry Concerns: Retail
40
WHAT’S THE HOLD UP?
If wireless technology is such a boon to
retailers, why aren’t they more ambitious
about it? It’s already been demonstrated
that wireless is used in some form in most
retail organizations. But reticence about a
wider, deeper strategy and investment may
have several explanations.
First, for a vertical segment that operates on
such slim margins, retailers already invest
in technology plenty. And legacy systems
are often hard to move off, and usually hard
to open up.
Second, retailers are very concerned
about security – and rightfully so. Early
reports about hackers exploiting wireless
transaction systems may have spooked
a lot of retailers. Similarly, retailers are
very concerned about performance.
Bad wireless architecture may have
led to customer complaints or worse –
blocked transactions.
Finally, and make no mistake, a
comprehensive wireless strategy involves
considerable investment. And that is not
something most businesses necessarily
want to consider in this challenging
economic environment.
Nevertheless, it is because of our rapidly
evolving economy, and because retail
customers are helping to drive that
evolution through their use of mobility
devices, that it is imperative that retailers
embrace wireless technology and the
competitive advantages it offers.
LOOK FOR WIRELESS EXPERTISE
So, while retailers should be looking
to leverage the advantages of wireless
technology to match customers’
expectations and growing expertise,
they should also be looking for the most
effective and strategic way to approach
the technology.
Wireless technology is increasing in
sophistication, business application,
and security requirements. A retailer’s
in-house IT department may not have
the experience and expertise needed to
execute in such a specialized area. That’s
why a sensible approach for retailers in
launching a wireless initiative is to partner
with a service provider that can support a
wireless strategy from beginning to end –
from architecture to security to centralized
managed services to implementations for
the end-user.
Wipro’s WirelessPlace is just such an
initiative. “WirelessPlace provides end-to
end services for the wireless infrastructure,
from the architecting into the managed
services,” says Mahesh Esthuri, head of
verticalization for Wipro’s RCTG Unit.
By offering in-house expertise and
leveraging alliances with major
networking players and product
developers, WirelessPlace can provide
wireless services that integrate all the
elements of a modern retail operation.
That means wireless technology can be
used to track inventory in real time, from
warehouse to POS system, and between
and among employees in those areas.
Because WirelessPlace is a centralized
management service, it allays fears of
security and performance problems. And
since WirelessPlace starts at the beginning
– the architecture – it offers future-oriented
wireless strategy that helps address rapid
shifts in markets, customers, geography,
and real estate.
“We have alliances with the major players,
for devices, and for licenses of the tools,”
Esthuri points outs. “Also we have a proof
of-concept center where we test before w
provide these services.”
Esthuri is not hesitant about the investment
involved for retailers when embarking on a
comprehensive wireless strategy. Esthuri
recommends that retailers look to align
their technology refresh cycle in concert
with adopting the WirelessPlace initiative.
They can also take it one step at a time. “It
can be architected, then implemented, and
managed, all in separate cycles,” he says.
“Security works as a separate service.”
While the holidays may not be the best
time to embark on an organizational
overhaul – “Most retailers don’t want to
change anything during holiday season,”
Esthuri admits – it is a good time to judge
for yourself just how profoundly wireless
technology is changing the way customers
want to shop. And therefore the way
retailers need to service those customers.
A MOMENTOUS TIME IN THE MARKET
Most retailers are aware of the advantages
of wireless technology, and how some
companies have had success with wireless
in some particular instances. However, the
time for experimenting is over. Tech-savvy
consumers are demanding retail service
experiences that are best accommodated
with wireless systems.
To truly exploit its advantages, wireless
technology should be an integral part of the
entire retail organization, stretching from
distribution center to warehouse to back
offce to retail outlet. The most logical way
to jumpstart such an ambitious wireless
strategy is to partner with a knowledgeable,
experienced, and trustworthy services
provider. Wipro, with its new WirelessPlace
initiative arriving at such a momentous time
in the retail market, is just such a partner.
“Mobile payments & shopping: Survey of U.S.
consumers,” the Ponemon Institute, executive
summary, September 2011
“Google sets role in mobile payment,” the Wall
Street Journal, March 28, 2011
THE REVIEW 2012 | Global Infrastructure Services
1.
2.
6
ADRESSING YOUR
INDUSTRY CONCERNS:
FINANCIAL SERVICES
“The integration of the proactive
monitoring tools along with rigorous
implementation of the ITIL based
processes has helped us in achieving
the business objectives. The strong
domain expertise achieved by the
Wipro team over the past four years
of engagement and equal amount of
customer orientation has helped us in
speedy and effective transformation.”
— Tata AIG Insurance
“
THE REVIEW 2012 | Global Infrastructure Services
Banks constantly face regulations
and restrictions, yet they need to
cope with the increasing demands
of market expansion; a partner
expert in IT and business process
optimization is an invaluable asset.
ADRESSING YOUR INDUSTRY CONCERNS:
FINANCIAL SERVICES
bar on data management, governance,
quality and architecture, covering not only
risk and fnance, but also operations, HR
and other domains.”
Capital restrictions mean that analyzing
and forecasting capabilities will become
critical, dictating increases in hardware
and software investments. And this is a
time when banks’ data centers are full to
bursting with legacy data and applications.
In other words, reform legislation not only
forces banks to hold capital they might
otherwise invest, but also it compels them
to spend more money on more powerful
IT systems when they can least afford it.
EXPANSION
As are all businesses in this current
economic climate, banks are under
pressure to grow revenues. Fortunately for
them, there are market opportunities – the
so-called “unbanked” or “underbanked”
represent more than 50 percent of the
world’s population, according to estimates.
But those market opportunities are not
easy wins. Jamie Dimon, chief executive
of JP Morgan Chase, told attendees at the
bank’s annual investor day earlier this year
that, along with domestic expansion, “he
sees growth overseas, specifcally in its
market share in Latin America and Asia,”
according to Reuters.
So growth today for banks very often
involves leaving the confnes of an
established home base and expanding
into emerging economies. Replicating
business structures in unfamiliar areas is
demanding. For instance, most of banks
want to replicate the standard Tier I, Tier
2, and Tier 3 levels of service they offer
domestically in their foreign branches.
However, in order to optimize returns,
many don’t want to – or can’t – invest the
same amount of money in those branches
abroad as they do domestically.
Add to that the byzantine nature of global
privacy regulations that makes data
access and storage in a foreign country
a complicated, and potentially dangerous,
outside their home territories. At the same
time, banks need to improve aging IT
systems to increase fexibility and optimize
performance in a fast-moving, global
marketplace.
Outsourcing is still a viable and valuable
strategy for banks, even though the easy
wins in the area of IT services have mostly
reached their limit in terms of simple cost
cutting. What’s needed is an outsourcing
partner that can handle the hardcore IT
improvements and business process
optimization banks require to keep pace
with a market environment that is, at the
same time, more restricted, more dynamic
and more far-fung.
REGULATION
It’s not that banks are spending less on
technology. “IT budgets in 2011 are up or
holding steady” across fnancial institutions
in North America, Europe and Asia-Pacifc,
according to a recent report from Aite Group,
an industry research and consulting frm.
Rather, it’s that banks are being forced to
maximize every capital expenditure they
make. The regulations enacted recently in
the wake of ongoing oversight of global
fnancial systems, such as Basel III and
Dodd-Frank, impose higher capital
requirements, among other measures.
That means banks have to hold more
money to cover potential risk, which
simply translates into having less capital
with which to make money.
Of course, these fnancial reforms will
have benefts, encouraging banks to
adopt improved governance and risk
management practices. On the other
hand, they will have an impact on banks’
proftability due to a signifcant increase in
regulatory costs. “A common theme in the
reformlegislation,” wrote Bob Reinhold,
principal in fnancial services at Ernst &
Young, in an article entitled “9 IT Priorities
for 2011,” in Wall Street & Technology
earlier this year, “is a substantial increase
in the breadth, depth and frequency of
regulatory reporting, which will raise the
43
Addressing Your Industry Concerns: Financial Services
Banks are heavily dependent on their IT
systems. So when these institutions come
under outside pressure, much of it relates
to their best use of IT.
Banks are indeed under increasing pressure.
The most obvious, and in some ways the
most demanding, are the problems created
by regulatory oversight of operations and
systems. These regulations present banks
with challenges in terms of both capital
requirements as well as IT operations.
But banks have other signifcant
challenges. They are under pressure to
grow, and to do that, they must expand
Other solutions that also are of utmost
importance for banks address the
challenges of data security and regulation
compliance, while mitigating the costs
associated with desktop support even
on a global scale.
Wipro has even made friends with the
“captives.” “We look at them as our
partners,” says Chandna.
AN EXPERT PARTNER
These days, banks are presented with
a unique set of challenges, all related
to IT systems and business process
optimization. The burden of regulation,
expansion, cost optimization, and
business transformation – all at the
same time – can be overwhelming and
paralyzing. Having an expert partner with
experience in these areas can help vital
institutions accommodate those demands
and thrive in the 21st Century global
fnancial market environment.
A recent trend for banks, according to
Chandna, is high demand for agile IT.
“We are coming out with our own IT
methodologies to make things modular,”
he says, “therefore enabling them to
change quickly – and respond to the
market dynamics.”
One of those modular methodologies
has to do with the data center. “In many
cases, data centers are in a big mess,”
Chandna says. That’s because banks’ data
centers are flled with legacy applications
and systems, making the addition of new
services problematic due to power and
cooling issues.
Providing solutions that are predesigned,
prefabricated data-centers-in-a box,
which are optimized for effciency, cooling,
power and space, is what customers are
expecting from IT partners. Chandna feels
these solutions are particularly applicable
in the banking industry because, to meet
the demands of newer regulations and
enable shorter time to market, “they are the
people who like to expand their existing
data centers in a modular form to ensure
quick turnaround and variability.”
THE END-USER PERSPECTIVE
“At times, end user computing, or EUC,
can be a bigger challenge for CIOs as
compared to data center operations
because end users make more noise,”
he says. “If you want to give better service
to end users, the base for everything you
can do from an end-user perspective is
profling,” Chandna says.
Tools that can capture the way end users
behave, what time they log in, what time
they log out, what they access, and the
kinds of services they demand, enables an
organization to group users accordingly,”
says Chandna. “If you can bucket them
across various categories and you
know their characteristics, their service
requirements, you can provide different
service to them, which will reduce your
cost of providing services and increase
customer satisfaction,” Chandna says.
undertaking. Needless to say global
expansion is a complicated and expensive
undertaking requiring agility, fexibility
and speed.
CAPITAL OPTIMIZATION
Banks have worked hard to pare down
business and IT expenses over the last
several years through the use of offshore
and outsourcing services. Unfortunately,
at this point, the low-hanging cost
containment fruit of outsourced services
has mostly been plucked. “They have
done all they could in terms of services,”
says Vikram Chandna, Wipro’s head
of Infrastructure Services for Financial
Services. Chandna estimates that services
represent 21 percent of IT budgets, and
that there is maybe another 5 percent of
IT costs to be wrung out by banks through
services outsourcing. “There is only so
much more you can do from a services
perspective,” he asserts.
Because banks are so dependent on IT
systems, it is incumbent on them to exploit
the most sophisticated and effective
technology and strategies. Unfortunately,
in many cases, what were once cutting-
edge IT systems have now turned into
legacy systems, with attendant problems:
slow time-to-market due to complexity
and rigidity. Many bank IT managers are
wondering how they can transform their
legacy systems into more agile, modular,
and responsive ones.
SIMPLIFICATION
“Simplifcation has become a big theme
among bank CIOs,” says Wipro’s Chandna,
who says he’s working with customers
looking for the way to achieve simplifcation
in a complex and dynamic environment.
“It means they want us to help them in
transforming and optimizing the processes,
in variabilization (or linking commercials
to units of actual consumption), and in
application rationalization,” says “Chandna.
“They want help simplifying their complex
IT environments.”
44
THE REVIEW 2012 | Global Infrastructure Services
7
ADRESSING YOUR
INDUSTRY CONCERNS:
MANUFACTURING
“We believe that Wipro is the right
choice for transforming our messaging
systems into a state-of-the-art
service. This is vital for us as today’s
communication and collaboration
is highly dependent on this service”
— ArcelorMittal
“
46
THE REVIEW 2012 | Global Infrastructure Services
them in their work has generated its own
trend-related acronym: BYOD (bring your
own device).
The fact that vast swaths of the population
have embraced mobile technology means
manufacturers will likely have a pool of
cell phone-savvy employees, as well as
a ready-made platform for enhancing
communication and data transfer
throughout their organizations. With
technology ranging from shop floor
wireless systems to sales force support,
mobile devices and applications can help
manufacturers embrace agile production
techniques and extended organizational
communication and integration.
MANUFACTURING IS A PEOPLE-
DRIVEN INDUSTRY
Despite its reputation for cutting-edge
automation and robotics, manufacturing
is still an industry driven by people.
Employees – management, engineers
and support personnel – are the life’s
blood of any manufacturing operation.
Manufacturing is more than an industry. It is
a global engine of productivity and growth.
Yet, like almost every other industry in
today’s struggling economy, manufacturers
are under a great deal of pressure from
customers and competitors, as well as
partners and suppliers, to increase their
capabilities in terms of faster speed to
market, customization and addressing
emerging business opportunities. That’s
on top of continually searching for new
ways of cutting costs in every aspect of
their business operations.
Savvy CIOs in any industry realize
that increased capability, cost control
and extended reach can be derived
from a successful synchronization of
sophisticated technology implementation
and improvements in business processes.
One recent technology trend that lends
itself to such an enterprise-oriented
technology strategy is mobility.
Implementing a mobility strategy provides
a way for manufacturers to address
issues of productivity, capability, cost
effectiveness and effciency. But an
enterprise mobility strategy is not easy or
quick. Because it requires process change
and the involvement of personnel, mobility
in manufacturing must be addressed in
terms of both enterprise strategy and
organizational tactics. That’s why an
experienced partner can be an important
asset in making a mobile manufacturing
effort more effective.
MOBILITY IS A PEOPLE-DRIVEN
TECHNOLOGY
Mobile technology is a populist, bottom-
up phenomenon. In the United States
alone, 232 million mobile phones are in the
hands of people older than 13, according
to Nielsen Media Research.
1
The fact that
smartphones represent 43 percent of
those devices means that a lot of mobile
technology is meant for more than just talk.
Indeed, the proliferation of mobile phones
in the work environment, smartphones
in particular, is the epitome of the trend
known as the “consumerization of IT.” The
increasing desire by employees to use
their own personal mobile devices to aid
Mobile technology can profoundly
and positively affect the manufacturing
environment, but you need a well-considered
and well-planned strategy to make it work.
ADRESSING YOUR INDUSTRY CONCERNS: MANUFACTURING
THREE AREAS OF OPERATION
In general, three areas in most of the
manufacturing operations offer the best
chance to affect business outcomes
by implementing mobile technology.
These are areas where workers are not
bound to desks but operate relatively
independently. However, because these
workers are not “desk-tied,” the potential
arises for communication disruptions, lost
productivity, and especially for latency in
the capture and reporting of real-time data.
The Shop Floor: Shop-foor workers and
engineers manage and assemble items
on the production line or monitor process
specifications. They typically record
production and process data manually,
leading to data latency and inaccuracy.
The Warehouse: Warehouse personnel
are responsible for inbound shipments,
inventory tracking and traceability, and
replenishment of goods. Accurate, real
time logistical and inventory data is
critical for just-in-time manufacturing,
effcient supply chain operation and
quality of service.
The Field Force: Field-force personnel
interact with customers, partners and
suppliers directly. They require the
most accurate and up-to-date data
regarding products and services. And
accurate, real-time capture of demand
and inventory data will provide the
manufacturing organization with valuable
insight for production scheduling.
Mobile technology, whether cell phones,
smartphones, tablets and/or electronic
pads, can effectively address these “desk
less” data requirements – but not without
a wellplanned and well-executed mobile
technology strategy.
A COMPREHENSIVE APPROACH
Although mobility in manufacturing
seems suited to a targeted approach,
that does not mean it should be limited
in scope or strategy. “Mobility involves
47
Addressing Your Industry Concerns: Manufacturing
Manufacturing is also driven by data.
Accurate, real-time views of operational
data, both within discrete functions and
across the corporate value chain, are
critical. And it’s manufacturing personnel
who are responsible for the effective
use – capturing, reporting, interpreting,
synthesizing – of that operational data.
For example, American automakers are
pushing hard against the boundaries of
just-in-time manufacturing techniques.
A Ford assembly plant in Wayne, Mich.,
has made fexibility an important element
of its manufacturing strategy, implementing
a production line capable of supporting
several different vehicle types and designs.
A large part of the success of that strategy
depends on the close involvement of
assembly line workers. According to one
of the plant managers, “We are asking
them to be problem solvers.”
2
When it comes to process manufacturing,
there are two priorities: upgrading aging
IT systems and addressing requirements
imposed by new regulatory initiatives, such
as the Food Safety Modernization Act. The
frst is a strategic opportunity, while the
second is a matter of making accurate and
timely manufacturing data a priority, which
requires personnel to be diligent in process
tracking and record keeping.
These examples help show how mobile
technology and manufacturing have a
natural working relationship with regard
to communications, operations and data.
“Workers in the manufacturing industry
are mobile in nature,” points out Roopesh
Bangalore, practice head for manufacturing
for Wipro Technologies. Leveraging that
mobility with an effective mobile technology
strategy must be a priority for manufacturers.
•
•
•
a comprehensive study of the business
processes that you want to take mobile,”
says Bangalore.
Such a comprehensive study would
incorporate an internal assessment of
enterprise strengths and pain points related
to worker mobility and data entry, notes
Bangalore. That internal study should be
complemented with a benchmarking study
of the mobility deployments of competitors
and organizations in related industries.
Also, feedback from mobility experts and
potential vendors would be invaluable.
An effective manufacturing mobility strategy
goes beyond implementing a few simple
policy changes and a suite of mobile IT
applications. Automating role specific
transactions through a user-friendly display
with easily identifiable icons for tasks
such as data entry, support calls, barcode
scanning, etc., will help workers make a
hassle-free jump from manual operations
to device-based execution.
Device ergonomics, such as form factor,
features and ruggedness, are an important
consideration. Tablet devices are on their
way to becoming part of the manufacturing
mainstream, and it’s exciting to see how
manufacturers will leverage the limitless
possibilities of such tools for maximum
advantage in the value chain.
Overall, manufacturers must realize that
a mobile technology implementation is
much more than a tactical change – it is a
strategic effort intended to directly affect
business processes profoundly, positively
and for an extended period of time. Such
an effort requires careful planning
and implementation.
THE PARTNER IMPERATIVE
That’s why manufacturers planning a
mobile technology strategy would do
well to consider enlisting the help of
an experienced and knowledgeable
partner. An outside associate can provide
valuable expertise in terms of technology
and trends, as well as objective insight
regarding an organization’s critical
processes and problem areas.
To help a manufacturer optimize a mobility
strategy, a service provider must have
experience and expertise in two areas.
First, knowledge of the manufacturing
sector at large, across diverse markets
and segments – discrete, process and
batch – provides valuable perspective.
Second, depth of skill and talent in mobile
technology, both at the individual-device
level and the infrastructure level, are a must
for a servicer in such a fast-moving, highly
evolving area of IT.
When considering outside help, look for a
service provider that partners with best-of
breed technology vendors to help furnish
and support a comprehensive, cutting edge
mobile technology solution. In addition,
look for a servicer with a track record in
enterpriseoriented technology solutions
– one that can show you verifiable case
histories and customer recommendations.
Experience should equate to data. Actionable
data from benchmarking real-world mobile
solutions should be an important element
in a mobile service strategy.
CONCLUSION
More and more, employees are shifting
computing tasks from traditional devices,
such as desktops and laptops, to mobile
devices, such as smartphones and tablets.
Manufacturers must protect data that’s
being sent back and forth between the
corporate network and these users’
devices. They must also manage and
secure the proliferation of diverse devices
– employee-owned and company-owned –
that are running on different platforms.
A mobile technology strategy can help
both discrete and process manufacturers
create new and better effciencies in their
organizations. Mobile technology can
help address key problem areas within
the manufacturing environment, including
production workload, wait time, latency,
loss of productivity, unnecessary motion,
defects, asset utilization, logistics and
inventory accuracy. Addressing these
areas will help manufacturers reduce
costs, increase speed, and extend
fexibility and reach.
Most importantly, a mobile technology
implementation can help manufacturers
leverage their two greatest assets: personnel
and data. By making employees more
productive, and data more accurate and
timely, a manufacturing organization can
realize signifcant process change and
competitive advantage.
But creating an effective mobile strategy
and technology isn’t quick or easy.
Manufacturers would do well to seek out
experienced advice and support to aid in
this vital, future-oriented effort.
48
THE REVIEW 2012 | Global Infrastructure Services
“Report: Consumer Media Usage Across TV, Online,
Mobile and Social,” Nielsen Media Research,
January 6, 2012
“Ford Focuses on Flexibility at Its Factories,” USA
Today, February 28, 2011
1.
2.
8
ADRESSING YOUR
INDUSTRY CONCERNS:
ENERGY & UTILITIES
“We believe Wipro’s demonstration of a
strong industry competency, a mature
global delivery model, alignment with
our near-term and long-term objectives
and a compelling value proposition
made Wipro the supplier of our choice
to enable IT separation and support our
business strategy over a 5 year horizon.”
— Electricity North West
“
50
ADRESSING YOUR INDUSTRY CONCERNS: ENERGY & UTILITIES
Energy and utility companies are
facing diffculties, many of them
relating to operating in an always-
on global environment. A big-picture
business view as well as cutting-edge
technology expertise is necessary in
order to succeed.
THE REVIEW 2012 | Global Infrastructure Services
51
It’s been a tough couple of years for
the energy and utility industries. First
BP suffered a traumatic accident in the
United States’ Gulf Coast last year that
cost it millions of dollars and a good bit of
its reputation. Next, electric companies in
the U.S. Northeast were unable to provide
energy to many of their customers for
several weeks after a freak snowstorm
this fall, causing an uproar among
customers that resulted in executive
departures and a furry of regulatory
oversight. It also jump started the
local market for home generators.
These incidents were unusual, to be
sure. But they suggested the deep-
seated problems that these two industries
are dealing with that, to a great extent,
are related to their best use of technology.
Both industries must contend with aging
infrastructures, expanding demand,
increasing environmental and legislative
issues, and the loss of valuable knowledge
and expertise due to aging workforces.
The technology landscape in both
industries, and in general, is changing
signifcantly. It’s clear that IT executives
will be called on to apply their technology
expertise in more extended, sophisticated
and effective ways.
DOMAIN-CENTRIC
The explosion and sinking of the BP
oil rig Deepwater Horizon dramatically
demonstrated one fact: how diffcult oil
exploration and extraction has become.
Indeed, the modern oil industry is
characterized by rigorous exploration
and engineering feats conducted in the
farthest-fung regions of the globe, from
the Arctic Circle to the ocean foor.
Unfortunately, technology – and investment
in it – has not necessarily kept pace with
the oil industry’s ambitions and geographic
reach. These days oil exploration is very
often conducted in areas of the globe
where communication and technology
support, not to mention basic life
necessities, are not readily available.
And while oil can be proftable in the long
run, exploration is a high-stakes game
of chance, which means investment in
expensive, cutting-edge technology may
involve something of a trade-off. “The
energy industry is highly domain-centric,
not technology-centric,” points out Rajan
Sampath, head of Energy and Utility for
Wipro, the global IT consulting frm.
For instance, one area of potential
technology investment has to do with 4D
seismic analysis. This technology adds
the dimension of time to the traditional
2D and 3D modeling technologies used in
oil-feld exploration and maintenance. 4D
seismic analysis is valuable, in particular,
for monitoring and analyzing oil-feld
production over time.
However, it’s not simply the expense of
the 4D seismic technology itself that is
problematic. It’s the infrastructure required
to support the additional data generated
by the 4D technology, in terms of network
capacity and data storage – if an adequate
infrastructure solution is available, that is
that is causing many companies to drag
their feet in implementing it.
It has oil industry offcials asking
themselves, “How do we ensure that
4D technology doesn’t involve huge
investment in the back end as well?”
says Wipro’s Sampath.
PROBLEM AREA
Indeed, data management is a problem
for the oil industry in many areas. “Data
management is the biggest piece for
them,” Sampath says.
For instance, simply transporting highly
valuable exploration data in a timely
manner from a remote point in the globe
to the place where the geophysicists
can analyze it can be problematic. These
remote areas more than likely lack basic
connectivity in terms of network or satellite
communication, necessitating the physical
transfer of data storage media cross
country. In that context, physical security
becomes a challenge as well.
Even after having uploaded this valuable
data at the point of control, there are
challenges. The scientist must analyze
the data quickly in order to make a
decision on the success or failure of
exploration. Unfortunately, that speed
imperative is rarely served well by the
current technology. “Scientists spend 30
percent of their time doing the analysis
and 70 percent of their time searching for
the data,” says Sampath. Add 4D seismic
data to that and the challenge increases
exponentially. “More intelligence is needed
in the interpretation of data,” he says.
One other challenge the oil industry faces
is not unique to that industry, but it is
becoming acute. Like a lot of employee
Addressing Your Industry Concerns: Energy & Utilities
52
populations, the pool of experienced oil
experts and scientists is aging quickly.
This becomes a technology challenge
in the sense of deploying knowledge
retention and collaboration technology
to take advantage of that expertise,
wherever it is, and to hold onto it for
use by future employees.
SERVICE ORIENTED
The recent electricity outage in the U.S.
Northeast brought home the major
factor that makes the utilities industry
different from most other industries – the
human factor. The utility industry is big,
incorporating as it does electricity, gas
and water. But most utility companies are
limited and relatively small. They operate in
small sectors and with some relationship
to governmental oversight. That makes
their ambitions limited and their challenges
targeted. “Their issues are related to
customer service,” says Sampath.
Most utility companies want to ensure that
they keep troubleshooting to a minimum
and make problem resolution as quick and
effcient as possible. That means utility
personnel on the street are being used
most effectively to improve customer service.
Collaboration technology is a major service
improvement aid and is a big priority at most
utility companies. IT managers at utilities
are under pressure to determine which of the
myriad devices now available – laptops,
netbooks, smartphones, tablets, walkie-
talkies – are the most effective for their
street-level personnel, then how those
devices can be integrated into their back-
end systems to best serve their customers
and the organization. And given utilities’
governmental ties, price is defnitely a factor.
Still, the single biggest challenge facing
the utility industry relates to infrastructure.
In established countries, the citizens are
well aware of problems with aging pipelines
and an overburdened electric grid. In
developing economies, quality of service
varies in direct proportion to investment
in infrastructure.
Utility companies too often work at cross
purposes, or at least at independent
purposes, when seeking to improve or
repair their pieces of utility infrastructure an
upgraded transformer here, a new piece of
pipeline there. That can cause trouble when
there is a problem in one of the networks.
“There are no design maps, no data maps
that are available that are current,” says
Wipro’s Sampath. That keeps utility
personnel from being able to determine
exactly where the problem originated,
which is similar to what happened in the
U.S. Northeast.
That’s where the smart grid comes in.
The smart grid is an effort at improving
the intelligence – data gathering and
interpretation capabilities – of a utility
network. Most utilities have begun the
process of installing smart meters at
business and consumer sites. The next
iteration of smart-grid technology involves
implanting sensors at many locations along
the network to track variables as closely as
possible in real time. The smart grid is an
important element in the shift from fossil
fuel based energy to renewable energy, as
well as the evolving relationship between
consumer and energy provider.
Such sophisticated data gathering and
interpretation will require a new synergy
between information technology (IT) and
operational technology (OT). The same is
true with integrating intelligent handheld
devices into that evolving data flow.
However, that synergy will have a profound
effect on the service utility companies will
be able to provide to their customers. “To
be able to say, ‘We know exactly what is
happening,’” says Sampath, “is going to be
the biggest change to customer service.”
Such data management offers another
advantage to utility companies. Utilities,
like other industries, are developing
capabilities for differentiated service based
on customer characterization such as high
need or high priority. Such capability will
ultimately help support the utility industry’s
prime directive: customer satisfaction.
THE REVIEW 2012 | Global Infrastructure Services
53
Addressing Your Industry Concerns: Energy & Utilities
SIMILAR CHALLENGES, SIMILAR
OPPORTUNITIES
It’s clear that the energy and utility
industries have similar challenges in
terms of strategic use of technology, and
that IT managers will be instrumental in
addressing those challenges. For instance,
the effective use of collaboration technology
will help both industries integrate and
optimize their extended workforces and
leverage badly-needed expertise.
It’s obvious that data management is a
challenge in both industries. The fact is,
most IT executives in energy and utilities
companies are familiar with business
intelligence and data analytics technology
in terms of internal IT systems such as
enterprise resource planning (ERP) and
customer-relationship management
(CRM). However, data analytics should be
applied more aggressively to the increasing
amount of data.
And both industries face similar challenges
in terms of the evolving compute
landscape. For instance, according to a
recent survey by Gartner, energy and utility
CIOs estimate that 50% of energy trading
and risk management (ETRM) will move
to a cloud computing infrastructure and
SaaS applications in the next fve years.
However, “IT departments must tackle the
complex nature of legacy deployments
frst,” Gartner says.
AN OUTSIDE ADVANTAGE
A big-picture business view as well as
cutting-edge technology expertise will
be necessary to help energy and utility IT
executives face this challenging future. An
outside third-party partner might be the
best solution.
Wipro has been working with some of the
industry leaders in the oil and gas sector
to develop expertise and extend its value
chain, so it can better help energy and
utility companies embrace and extend
their opportunities in the global market.
To strengthen this objective, Wipro recently
acquired the oil and gas IT service unit of
SAIC through which it can help customers
rationalize cost through IT.
“As an organization, we can provide the
end-to-end integration of feld pieces as
well as the back-end integration,” says
Rajan Sampath.
ENERGIZED FOR THE FUTURE
There are big-picture opportunities in the
energy and utility industries that business
and technology executives may be missing
by addressing near-term challenges with
point solutions, or no solutions at all. IT
solutions such as collaboration, application
integration, and in particular business
intelligence and data analytics hold the
key to more competitive profles and better
customer service for companies in both
industries. What might help is an outside
partner that can see the big technology
picture and help with the practical
business application.
54
THE REVIEW 2012 | Global Infrastructure Services
9
IPv6 – THE
PERPLEXING
PANACEA
“Wipro has been involved right from
the conceptualization and design stage
to implement IT systems and solution’s
at IGIA. Building a scalable and fexible
IT setup to manage rapidly evolving
requirements for a green feld project is a
tough task. But Wipro delivered globally
‘best-in-class’ customer experience for all
stakeholders, exceeding service quality
targets by leveraging expertise in IT to
implement global best practices.”
— Delhi International Airport Limited
“
56
THE REVIEW 2012 | Global Infrastructure Services
Internet Protocol, right from its inception
in the 1970’s, has gained widespread
acceptance and is recognized as the de
facto channel for Internet communication.
The Internet Protocol Version 4 (IPV4) is
widely used in networks across the globe
for private and public communication. The
IPV4, by virtue of its design provides only
a limited number of addresses for use in
various web based services. The growth
in technology and communication
infrastructure along with globalization
of business over the decades has led
to increased use of the internet and
associated services. Online web based
transactions have grown multifold in the
recent times with several services looking
to be offered via the Internet. This dramatic
growth of internet based services has
driven the IPV4 public address allocation
very close to its maximum possible limit.
The IPV4 public address depletion was
expected a decade back and, as a result,
IETF developed a newer version of the
Internet Protocol called IP Version 6.
IPV6 is extremely scalable with billions
of addresses for use in the internet. The
address space is so big that it can be
translated to billions of IP addresses
for each person on earth based on the
current world population! Therefore, IPV6
is considered as the perfect panacea
for numerous issues including the future
scalability of the internet address space.
IPV4 Address Exhaustion
Internet Assigned Numbers Authority (IANA) controls and maintains the IP address
allotments. It includes IPv4 and IPV6 addresses. IANA allocates the IP addresses to the
Regional Internet Registries (RIRs) for each of the ?ve major geographies in the world. RIRs
subsequently allocate the IP addresses to Internet Service Providers (ISPs). End users get
their IP addresses from ISPs. There are ?ve major RIRs globally.
IANA completed the allocation of /8 IPv4 address blocks to RIRs by January 2011 thus
exhausting the IPV4 address space. APNIC the regional RIR for Asia-Paci?c is allocating
the last /8 IPV4 address block. The RIRs are expected to exhaust all their IPV4 addresses
by 2014. For current status of IPV4 usage refer tohttp://www.potaroo.net/tools/IPV4/
ARIN
RIPE NCC
APNIC
AFRINIC
LACNIC
IPv6 – THE
PERPLEXING
PANACEA
IPv6 – The Perplexing Panacea
57
So why don’t we quickly make the shift to
IPV6? What is the preventive factor in IPV6
adoption? The main issue is that IPV6 is
not backward compatible with IPV4. So
an IPV6-only node cannot communicate
with an IPV4-only node or vice versa. This
has obvious repercussions that lead to
complexity in the adoption of IPV6 globally.
It has forced users to handle a list of
challenges to enable interoperability,
such as the following:
Assessment of IT infrastructure for IPV6
capability in terms of hardware, operating
systems and applications. Assessment of
ISP and WAN provider capability on IPV6.
Analysis and design of suitable solution(s)
for interoperability between IPV4 and
IPV6.
Evaluation and adoption of a solution for
IPV6 name resolution and Infrastructure
management
Evaluation and design security solutions
that can provide a secure infrastructure
equivalent to the current IPV4
implementation
Developing a migration plan from IPV4 to
IPv6 without affecting business functions
Piloting and deployment of IPV6 solution
with newer components or upgrading
existing IP
IPV4 address depletion has, in a way,
forced the adoption of IPV6 with the
current internet utilizing both IPV4 and
IPV6 networks. Since IPV6 migration is
not viewed as a cut-over process with a
fxed deadline, both networks will coexist
in the internet for years with IPv6 gaining
an increasing share. As these diverse
internet protocols are supposed to
coexist with each other, there are several
doubts and perplexing questions in the
minds of the IP users.
IPV6 - WHY?
Why should I transition to IPV6? Or, why
do I need to adopt IPV6?
Internet is a catalyst for business growth. It
is a faster, easier and more effective way of
reaching customers. This is revealed by the
2011 report from McKinsey titled ”Internet
matters: The Net’s sweeping impact on
growth, jobs, and prosperity”, which states
that the internet accounts for 21% of GDP
growth in the last five years in mature
countries and it creates 2.6 jobs for every
one job lost. Thus it is evident that Internet
plays a major role in economic growth. The
question remains whether businesses can
afford to lose the internet advantage due to
lack of scalability with IPv4? The answer is
always “No”. Most enterprises are internet
users, either as service providers or as
service consumers.
Additionally, businesses with aspirations
to expand and grow will require a scalable
internet solution, one that can be provided
by IPV6.
If we revisit the past, understand the
present and foresee the future of internet
services, the need for IPv6 transition
is all too predictable. Beginning from
analog PSTN and ISDN links in the
past, communication infrastructure has
grown by leaps and bounds with newer
higher performance communication
infrastructure and solutions such as fber
optic communication, wireless and cellular
transmissions. This has led to consistent
changes in the business operation
model. From the centralized model with
mainframes and dumb terminals we
moved to distributed computing with the
client server model. Newer adoptions are
towards centralization with a consolidated
and virtualized model. Further we foresee
strong adoption of service oriented
architectures and cloud based models in
future with a greater focus on automation.
These changes along with audio and
visual services such as video and voice
applications are delivering modern users
real-time collaboration services. The effect
of this is greater end user smart devices
such as tablets and smart phones. In
addition, the rise of broadband based
internet services across the world has
brought the internet to everyone’s home.
In future, the growth of internet will be
fueled by the concept of enabling a wide
variety of business end points with globally
unique IP addresses. This is expected
to open up a plethora of services in data
access and processing, monitoring, alerting
and management. Some of the solutions
expected to become popular include IP
smart objects, DOCSIS, 4G, smart grid,
smart cities and building automation.
These solutions will need a large chunk of
IP addresses which can’t be addressed
with current restrictions in IPV4 address
space. The3G/4G end points require
a unique global IP for each device it
connects to internet. The growing
internet will make an IPV4 organization
access or provide IPv6 services at
some point of time.
Summarizing the reasons behind the
adoption of IPV6, it is obvious that
the Internet requires scalability and
organizations graduate to performing
business operations online. These
factors along with imminent IPV4
depletion will require IPV6 to be
adopted by organizations across
the globe as soon as possible.
IPV6 – WHEN?
So with the conclusion the adoption of
IPV6 is inevitable, the next major question
is when is it necessary to deploy IPV6?
Is there a deadline or cut-off date for
transition to IPv6?
The major questions are, why should I
transition to IPV6? When do I need to
transition to IPV6? Is there a defnite
deadline? How do I transition to IPv6
from my current IPV4 infrastructure in
a secure and smooth manner without
affecting business?
?
•
•
•
•
•
•
•
58
There is no cut-off or target date for IPV6
transition. It all depends on when an
organization feels the need for new globally
unique IPs. But it is certain that, over time,
organizations will end up with either only
IPV6 addresses for their internet based
services or a requirement for accessing
IPV6 services. The need for allowing a
mobile workforce using IPV6 to access
IPV4 infrastructure is another possibility.
In such a situation the adoption of IPv6
infrastructure is mandatory particularly with
IPv4 address exhaustion in the near future.
The deployment of IPV6 in the internet will
continue to grow in the coming years, at
a faster pace than previously. While the
IPv4 will not vanish from Internet soon, it
may only coexist with IPV6 for at least a
decade till its use in the internet becomes
insignifcant. Having said this, we need the
organizations to be prepared for the IPV6
transition as it creates lots of complexities
due to lack of backward compatibility
for IPv4 in IPV6. The entire stack of IT
infrastructure right from clients, network,
servers, operating systems, security and
applications will require assessment for
compatibility IPV6 deployment.
In summary, there is no fxed deadline
for IPV6 transition, but it is inevitable and
imminent. As a result, organizations may
have to plan in advance for IPV6 transition.
IPV4 Solution In?uence
Some of the future solution possibilities
that depend on IPV6 adoption are:
IPSO Alliance
DOCSIS 3.0
IEE SMARTGRID
Smart Cities
4G
Building Automation
IPV4 Solution In?uence
USA Department of Defence
China NGI
CERNET - 2
THE REVIEW 2012 | Global Infrastructure Services
59
IPV6 – HOW?
“How to transition to IPV6” remains a major
customer conundrum. Where do I start the
transition? How do I manage the transition
without affecting business operations?
How do I manage the newly acquired
infrastructure? These questions need
to be answered for complete IPV6
transition assurance.
Understand the requirement and
form a solution: to derive the answers
for transitioning to IPV6 we need to look
at various scenarios that entail IPV6
deployment. Currently the Internet is
operating on a mix of IPV4 and IPV6
networks. After IPV4 depletion, the new
nodes that require connectivity to Internet
will have only IPV6 addresses from ISPs.
This will force the content provider and
the user to adopt mechanisms that allow
interoperability between the IPV6 and IPV4
systems. With an organization’s network
termed as internal network or intranet
and external public networks termed as
internet, we get four distinct network types
to be considered for interoperability. IPv4
Intranet, IPv4 Internet, IPV6 intranet and
IPv6 Internet are the network segments to
be analyzed for successful interoperability.
RFC 6144 lists possible scenarios for
interoperation between IPv4 and IPv6
networks. There are various IPV6 transition
mechanisms available with three major
variants called dual-stacking, tunneling
and translation. Proper selection of these
mechanisms will address the customer
questions on how to transition to IPV6.
Though this whitepaper does not attempt
to detail the technical aspects of these
solution possibilities, snapshots have
been provided.
Validate the Gaps and Choose
Infrastructure Partner: clear
understanding of the customer
environment, the near future IT
infrastructure requirement and future
business strategies are essential for
developing and deploying a proper IPv6
transition plan. It requires expertise
in consulting, system integration and
infrastructure management to assure
IPV6 Transition Mechanisms
The three broad solutions for attaining interoperability between IPV4 and IPV6 systems are
Dual-Stacking, Tunneling and Translation.
DUAL-STACK
In Dual-Stacking the infrastructure is capable of running both IPV4 and IPv6 protocols
simultaneously. Although it is the best possible solution for IPv6 and IPv4 coexistence, the
higher cost and down time associated are major constraints. Also in a scenario where IPv4
address is not available, Dualstacking doesn’t help.
TUNNELING
In Tunneling the IPV4 or IPV6 packets are tunneled between the source and destination
networks or hosts through the other unsupported IP network. Typically it is IPV6 packets
tunneled within IPV4 networks. Tunneling requires tunnel end points to have Public IPV4 and
Global IPV6 addresses. Security issues are a concern. Automatic and Manual Tunneling are
possibilities. Some of the tunneling options include Teredo, ISATAP, 6to4 and Tunnel Broker.
TRANSLATION
Translation mechanism uses Address translation or embedding of IPv4 address embedding
with a Prefix within IPV6 header to enable IPV6 clients communicate with IPV4 servers.
NAT64 and DNS64 are preferred solutions. Translation breaks end to end transparency
and it can’t be a long term solution. However it provides quick way to enable IPv4 to IPV6
interoperation. NAT64 with DNS64 is a preferred translation solution. SIIT and Dual-stack
lite are other possibilities.
Network Devices
TRANSLATOR
TUNNEL
End to End Dual Protocol Stack (IPV4&IPV6)
Client
IPV6
Network
IPV6
Network
IPV4
Network
IPV6
Network
IPV4
Network
Server
IPv6 – The Perplexing Panacea
60
customers of a smooth transition to
IPV6 and BAU services. Resources with
a good knowledge of IPV6 are essential
for the migrating and managing IPV6
infrastructure. The lack of resources can
be overcome by partnering with IPV6
infrastructure service providers.
Form an approach for migration: so
where does an organization begin its IPV6
transition? First, create an IPv6 Transition
assessment involving network, security,
servers, server OS, IP based storage,
applications, client operating systems
and external service provider networks
including WAN and Internet. The transition
assessment shall provide the IPV6
compatibility of the existing systems in
internal and external infrastructure.
The transition assessment should
involve gathering the current network
architecture, IP scheme and network
segmentation information.
Design the architecture: for IPV6 and
IPV4 coexistence. The design should
provide multiple phases beginning with
IPV6 and IPV4 coexistence architecture
and ending with pure IPV6 network
architecture. Thus the design shall
enable smoother transition from IPV4
to IPv6 in phases over a period of time.
Develop an IPV6 migration plan: taking
the design output as the basis migration
plan shall start with analyzing the IPV4 and
IPV6 coexistence capabilities and ensure
smoother transition over time to a pure
IPv6 network. The transition mechanism
should also take into account the customer
cost and resource availability.
IPv6 Deployment: shall include testing
the IPV6 functionality for critical services
to be migrated to the platform in a test
environment existing either internally within
the organization or an external test facility.
The inferences of testing and the required
corrective action shall be incorporated in
the fnal deployment.
With the approach for overall IPv6 migration
spelt out, the typical deployment of IPV6
services will start from the internet edge
of the organization and percolate deeper
including the internal network.
CONCLUSION
IPV6 would have been the perfect panacea
had the IPV4 backward compatibility
issues been addressed in the design of the
protocol. The lack of interoperability makes
IPV6 a perplexing solution with various
issues that need to be resolved. Yet IPV6 is
the only choice for newer innovations and
service growth. With proper planning and
preparation organizations can face the IPv6
migration challenges easily.
From the interrogative analysis of IPV6 in
the various sections of this document, we
can conclude the following takeaways:
IPV6 supports growth and innovation.
IPV6 usage is inevitable.
Lack of compatibility between IPV4 and
IPV6 poses challenges.
IPV4 and IPV6 will coexist for years
together with IPv6 growing signifcantly in
the near future.
Organizations should prepare for IPV6
transition now and deploy it in the future
when required.
Organizations needing to deploy IPV6
now, can start with IPv4 and IPV6
coexistence and transition over the
years to pure IPV6.
•
•
•
•
•
THE REVIEW 2012 | Global Infrastructure Services
We hope you enjoyed reading “Global
Infrastructure Services – The Review 2012”.
We would love to hear your thoughts and
suggestions towards making this journal a
valuable knowledge sharing tool for Senior
Executives like yourself. Please write to us at
[email protected]
© WIPRO TECHNOLOGIES 2012
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