If you’re in the process of starting your own business then you’ll undoubtedly be swamped with things to think about. One thing that you probably won’t have considered yet, however, is a colour scheme. Now, I’m sure that for many of you this may seem unnecessary, but this guide will show you exactly why your business should adopt a colour scheme.
The Psychology of Colour[/b]
Colours are intrinsically linked to emotions as part of the human psyche. A ‘warm colour’ such as red or yellow makes people relax. So, if you want people to spend longer in your shop then you should consider adopting a warm colour scheme. Companies use colours to portray a number of emotions and get certain effects. Here are just two examples:
· McDonalds uses yellow and red to portray warmth, encouraging their customers to come inside. Red and yellow make every meal a ‘happy meal’.
In contrast:
· Apples use silver and white in order to make their products look more advanced and futuristic.
There are countless other examples too and as a general rule, companies making products for women use pink while companies making things for men use blue.
Deciding Your Colour Scheme [/b]
If you don’t have a colour scheme then thinking of one can be difficult. Make sure that you consult staff and clients alike and ask for feedback on your thoughts. These people are most likely to be honest. Before this, however, you should think about:
· Your company logo:[/b] Could any of the colours on here be used? If not, will it have to be redesigned?
· What emotions do you want to evoke?[/b] Think about exactly what sensations you want to make the customer (or potential customer) feel. This will be important when you’re deciding what colour to go with.
· Cost:[/b] If you’re using bright and vibrant colours then your printing costs will escalate. If you’re operating on a tight budget, this may be impractical and black and white may be your best option.
Where Can You Adopt This Colour Scheme?[/b]
Your colour scheme can be adopted almost anywhere from the walls of your business to your company’s logo. The main place that you can revolutionise the look of your business, however, is through business signage. If you want to create an air of professionalism about your workplace, then visit somewhere like Signarama.
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To conclude, it is undoubted that adopting a colour scheme can help your business. Colours are linked to emotions intrinsically and, as a result, even something as simple as a sign can make customers perceive your business in a certain way. So, if this is an idea that interests you, give it a try today.