Why should I buy a generic domain?

joel.francis.7351

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Why should I buy a generic domains?

Here is a few reasons why buying a quality domain name can yield great returns for your company:

Credibility & Respect – If you own a generic domain potential clients instantly know that you’re serious about what you’re doing.

Instant Traffic – Generic domains usually receive direct navigation traffic from the get-go. Traffic from direct navigation (also called type-in traffic) is high-quality targeted traffic that converts more than twice as well as search engine traffic, according to recent studies.

Branding & Marketing – You can do both, use to domain to support an existing brand or to build a new brand under the domain name. For example: What do you think of when I say “Dell”? You’ll probably say “computers”. But you know what? This works the other way around too. If a company uses a generic domain in their marketing campaigns and to promote their products and services clients will soon think of the company name when they hear the generic term (e.g. they think of “Dell” when they hear “computers”).

Competition – Buy the domain before your competition does. A quality domain you own is a domain your competition doesn’t own and cannot use against you. Generic traffic domains can drive hundreds or thousands of potential new clients to a company’s website on a daily basis, at no additional cost, and you do not want these clients to land on your competitor’s website. Descriptive domains are a huge advantage in competition.

Search Engine Ranking – Websites with keyword-rich domains have better chances of being listed at top positions in search engine results.

Investment – Domains are a lucrative investment vehicle. In fact, domains go up in value faster than any other commodity on earth.

Business Growth – Generic domains can help you reach a larger audience, expand into new markets and attract new clients.

Many large companies have already purchased generic domains, because they want the benefit from owning a premium domain name:

Adobe – Director.com, Flash.com
Amazon – Endless.com
American Express – Open.com
AOL – Games.com
AT&T – Mobile.com, WebHosting.com
Bank of America – Loans.com
Barnes and Noble – Book.com, Books.com
Bayer – Aspirin.com, Impotence.com, MultipleSclerosis.com, NoFleas.com, WonderDrug.com
Boeing – NewAirplane.com
Bridgestone – TireSafety.com
Burlington Coat Factory – Coat.com
Calvin Klein – Bras.com, Underware.com
Campbell Soup Company – Soups.com
Cisco – Compatible.com
Citibank – Finance.com, Mortgage.com, StudentLoan.com
CNET – Download.com, Help.com, News.com, TV.com
CNN/Time Inc. – Money.com, Mutual-Funds.com
Condé Nast – Allure.com, Brides.com, Concierge.com, Details.com, Flip.com, Glamour.com, Gourmet.com, GQ.com, NewYorker.com, Portfolio.com, Style.com, Wired.com
Corel – Designer.com
Daimler AG – TruckStore.com
Dell – CloudComputing.com
Diageo – Malts.com, Rum.com, Scotch.com
Disney – Family.com, Kid.com
ESS Data Recovery – DataRecovery.com
Fandango – Movie.com, Movies.com
Fidelity – 401k.com, Funds.com
G&J Holdings – Candy.com
General Electric – AutoLeasing.com, CarLeasing.com, Coincidence.com, Ecomagination.com, TransportationServices.com, Women.com
Google – Android.com, Hello.com
Health Magazine/Time Inc. – Health.com
Hertz – Dollar.com, EuroDollar.com
History Channel – History.com
Honda – Motorcycles.com
HRS – Hotel-Reservation.com, Hotel-Reservierung.de, WellnessHotels.com
Intel – Chips.com
Intuit – Banking.com, Payroll.com
JC Penny – Gift.com
Johnson and Johnson – Baby.com, Cancer.com, ThePill.com
JP Morgan Chase – BestMarkets.com
K-Swiss – TennisShoes.com
Kraft Foods – CreamCheese.com, Sauces.com
MasterCard – Priceless.com
Merck – CervicalCancer.com
Microsoft – Docs.com, GPS.com, Investor.com, Juice.com, Keywords.com, Office.com, Plaza.com, Start.com, TV.net
Monster – Jobs.com
Nestle – Meals.com
Office Depot – OfficeSupplies.com, School.com
Oracle – Retail.com, Sales.com, Think.com
Philips – SemiConductors.com, Speech.com
Porta John – Toilets.com
Procter and Gamble – DentalCare.com, Nails.com, ShowerGel.com, Tissue.com, Toothpaste.com
Ralph Lauren – Polo.com, Rugby.com
Red Hat – OpenSource.com
Roche – FluFacts.com
Saxo Bank – ForexTrading.com
Société Générale – Warrants.com
State Farm Insurance – NowWhat.com
State Street – FXTrades.com
Sun Microsystems – Network.com, ServiceProvider.com
T-Mobile – Aerial.com
Toys-R-Us – Toys.com
Travelocity – Vacations.com
Unilever – Sauce.com, Soup.com
Weather Channel – Weather.com
Wedding Channel – Weddings.com
Wells Fargo – Strong.com
Western Union – FXTrader.com
Xerox – ColorPrinters.com, Documents.com
Zappos – Clothes.com
 
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