WHY PRINTING PRESS AT MAHAPE?
The DNA is currently setting up printing unit at Mahape in the Navi Mumbai Region.
The location of the company’s printing unit at New Bombay has more to do with the availability of good infrastructure/facilities than the need to take on competition.
“There are good roads in Navi Mumbai; the water and power supply is constant. All these are required for the smooth functioning of a unit.
DNA’s printing unit will have three machines with the capacity to print 4.5 lacs copies to begin with. DNA will subsequently upgrade the facility to have a capacity of 6 lacs copies.
FINANCIAL EXPENDITURE –
The overall budget of DNA Project is Rs. 300 crore.
Advertising budget invested for 2 years is Rs. 60 crore.
Training and Development budget for Phase – 1 and Phase – 2 is Rs. 11 crore.
Facilities provided to vendor are Rs. 1 crore.
Expenditure involved for launching party is Rs. 1 crore.
Total number of employees including Marketing Executives is 4500.
Total salary distributed is Rs. 2.5 crore per month.
The DNA is currently setting up printing unit at Mahape in the Navi Mumbai Region.
The location of the company’s printing unit at New Bombay has more to do with the availability of good infrastructure/facilities than the need to take on competition.
“There are good roads in Navi Mumbai; the water and power supply is constant. All these are required for the smooth functioning of a unit.
DNA’s printing unit will have three machines with the capacity to print 4.5 lacs copies to begin with. DNA will subsequently upgrade the facility to have a capacity of 6 lacs copies.
FINANCIAL EXPENDITURE –
The overall budget of DNA Project is Rs. 300 crore.
Advertising budget invested for 2 years is Rs. 60 crore.
Training and Development budget for Phase – 1 and Phase – 2 is Rs. 11 crore.
Facilities provided to vendor are Rs. 1 crore.
Expenditure involved for launching party is Rs. 1 crore.
Total number of employees including Marketing Executives is 4500.
Total salary distributed is Rs. 2.5 crore per month.