Imagine the Olympic Games lighting up with the energy of cricket fans from around the world, uniting billions in a shared moment of excitement. It’s more than just adding another sport; it’s about expanding the spirit of the Olympics to a wider, passionate global community that has been waiting for its sport to join the Olympic family.
Cricket isn’t just a game; it’s a cultural heartbeat for many nations. With over 2.5 billion followers, cricket’s fanbase is one of the largest globally, with deep roots in India, Pakistan, Bangladesh, the Caribbean, Australia, the UK, and parts of Africa. Including cricket would mean the Olympics truly reflect the sports that people care about worldwide, not just in select regions.
Many argue that cricket’s formats are too long for the Olympics, but the T20 format has changed the game completely. In just 3–4 hours, a T20 match brings out the drama, strategy, and adrenaline that can easily captivate both cricket fans and newcomers. It aligns perfectly with the fast-paced nature of the Olympics, providing thrilling content for viewers while fitting within the event’s tight schedules.
Financially, cricket’s inclusion would be a game-changer for the Olympics. Broadcasters across cricket-loving nations would invest heavily in rights, sponsors would flock in, and viewership would soar. For example, the Indian broadcast market alone offers immense revenue potential, helping the Olympics stay financially strong while reaching new audiences.
Cricket’s Olympic debut would also push forward gender equality in sports. Women’s cricket has grown impressively in the last decade, with tournaments like the Women’s T20 World Cup showcasing talent and drawing large audiences. Including cricket would give women athletes from cricket-focused nations a bigger stage and inspire girls worldwide to dream of representing their country in the Olympics.
Beyond fans and finances, there’s a broader benefit: cricket in the Olympics would drive sports development in new regions. Countries like the USA, Germany, and Japan are starting to embrace cricket, and Olympic exposure would encourage investments in coaching, infrastructure, and youth engagement. It would also help communities from cricket-loving backgrounds feel seen and included in their new homes.
For those of us interested in sports management and policy, the case for cricket in the Olympics is compelling. It’s a real-world example of how sports can connect markets, cultures, and generations while driving growth and innovation. Organizing cricket within the Olympic structure would open up opportunities for event management, digital engagement strategies, and global partnership building – valuable experiences for any young professional.
Historically, cricket even made an appearance in the 1900 Paris Olympics.*
Bringing it back now would honour its legacy while adapting to the modern world, demonstrating the Olympics’ ability to evolve and remain relevant.
In Summary:
Cricket’s huge global following will expand the Olympic audience. It will generate significant revenue and sponsorship opportunities. It promotes gender equality and supports women athletes. It will encourage sports development in new regions. It aligns with the IOC’s mission to stay globally relevant.As the Olympics look toward Los Angeles 2028 and beyond, it is the perfect time to bring cricket back. Let’s give millions the chance to see their cricket heroes chase Olympic gold, bringing the colours, energy, and spirit of cricket to the biggest sporting stage in the world.
