Why Always Go For Profit Look At The Non-Profit Organisations
A nonprofit organization abbreviated as NPO, also known as a not-for-profit organization is an organization that does not distribute its surplus funds to owners or shareholders, but instead uses them to help pursue its goals. Examples of NPOs include charities, trade unions and public arts organizations. Marketing is an unfamiliar concept for nonprofit organizations. It's important that these organizations understand that marketing is more than just the old sense of making a sale or obtaining a donation. Social media such as Twitter and Facebook provides you with ways to reach out those interested in your organization in a low cost and effective way. Social media works great when it comes to reaching those who are passionate about causes that individuals hold dear to their hearts. Use a web site to display useful information, news, monthly newsletters, and events, create community etc. Social media is a cost-effective option for nonprofit organizations to market themselves without needing an exorbitant amount of funding. Nonprofits were more familiar with the tools and were using them significantly more often. Nonprofits had even delved into monitoring attitudes of others with regard to the use of social mediums, which are light years ahead of even some fairly large-sized businesses.
An updated study showed that even today 89% of charitable organizations are using some form of social media in their marketing. This includes the use of blogging, podcasting, message boards, social networking, video blogging and wikis. If this research isn't enough to convince you that social media is a viable tool for your nonprofit organization, consider that 45% of these organizations stated that social media played a very important role in their fundraising strategy.[/i][/b][/i][/b]
Nurture online communities which create a viral marketing affect with little or no effort. And the costs associated with this marketing effort are often less expensive with better return-on-investment than traditional marketing efforts.
Your policy and strategy plan should include the following:
Who will be your spokesperson and the voice of your organization?
Will the voice of that spokesperson be personal or professional - what does that split look like?
Who will be in charge of responding to conversation and social media buzz that is created?
Who will be monitoring the social media effects?
What, if any, monitoring tools will you or should you use?
How will you protect the brand of your organization?
Which vehicles in social media will you use? Your choices include blogging, podcasting, message boards, social networking, video blogging and wikis. There must be clearly written policies which are easy for everyone within the organization to understand. Your strategy must identify what tools you will use and how they will be used. You will also want to identify who is responsible for answering conversations and participating in the social media venues. The worst thing that could happen is that you start a social media marketing campaign, but do not interact or engage with constituents and stakeholders.
Let’s have a look at some unknown facts of non-profit organisation
The word "nonprofit" refers to a type of business -- one which is organized under rules that forbid the distribution of profits to owners. "Profit" in this context is a relatively technical accounting term, related to but not identical with the notion of a surplus of revenues over expenditures.
Most nonprofits businesses are organized into corporations [or associations!]. Most corporations are formed under the corporation’s laws of a particular state. Every state has provisions for forming nonprofit corporations; some permit other forms, such as unincorporated associations, trusts, etc., which may operate as nonprofit businesses on slightly (but sometimes importantly) different terms.
The Internal Revenue Service (IRS) gets involved because corporations are, in general, required to pay federal corporate income taxes on their net earning (another technical term, pointing to a slightly different way to the idea of a surplus of revenue over expenses).
Section 501 of the Internal Revenue Code lists several circumstances under which corporations [or unincorporated nonprofits!] are exempt from these taxes. Section 501(c)(3) -- the famous one -- describes (1) serving charitable, religious, scientific or educational purposes (2) no part of the income of which "inures to the benefit of" anyone.
Tax-exempt nonprofit organizations can, and do, operate in all other particulars like any other sort of business. They have bank accounts; own productive assets of all kinds; receive income from sales and other forms of activity, including donations and grants if they are successful at finding that sort of support; make and hold passive investments; employ staff; enter into contracts of all sorts; etc.
A nonprofit organization abbreviated as NPO, also known as a not-for-profit organization is an organization that does not distribute its surplus funds to owners or shareholders, but instead uses them to help pursue its goals. Examples of NPOs include charities, trade unions and public arts organizations. Marketing is an unfamiliar concept for nonprofit organizations. It's important that these organizations understand that marketing is more than just the old sense of making a sale or obtaining a donation. Social media such as Twitter and Facebook provides you with ways to reach out those interested in your organization in a low cost and effective way. Social media works great when it comes to reaching those who are passionate about causes that individuals hold dear to their hearts. Use a web site to display useful information, news, monthly newsletters, and events, create community etc. Social media is a cost-effective option for nonprofit organizations to market themselves without needing an exorbitant amount of funding. Nonprofits were more familiar with the tools and were using them significantly more often. Nonprofits had even delved into monitoring attitudes of others with regard to the use of social mediums, which are light years ahead of even some fairly large-sized businesses.
An updated study showed that even today 89% of charitable organizations are using some form of social media in their marketing. This includes the use of blogging, podcasting, message boards, social networking, video blogging and wikis. If this research isn't enough to convince you that social media is a viable tool for your nonprofit organization, consider that 45% of these organizations stated that social media played a very important role in their fundraising strategy.[/i][/b][/i][/b]
Nurture online communities which create a viral marketing affect with little or no effort. And the costs associated with this marketing effort are often less expensive with better return-on-investment than traditional marketing efforts.
Your policy and strategy plan should include the following:
Who will be your spokesperson and the voice of your organization?
Will the voice of that spokesperson be personal or professional - what does that split look like?
Who will be in charge of responding to conversation and social media buzz that is created?
Who will be monitoring the social media effects?
What, if any, monitoring tools will you or should you use?
How will you protect the brand of your organization?
Which vehicles in social media will you use? Your choices include blogging, podcasting, message boards, social networking, video blogging and wikis. There must be clearly written policies which are easy for everyone within the organization to understand. Your strategy must identify what tools you will use and how they will be used. You will also want to identify who is responsible for answering conversations and participating in the social media venues. The worst thing that could happen is that you start a social media marketing campaign, but do not interact or engage with constituents and stakeholders.
Let’s have a look at some unknown facts of non-profit organisation
The word "nonprofit" refers to a type of business -- one which is organized under rules that forbid the distribution of profits to owners. "Profit" in this context is a relatively technical accounting term, related to but not identical with the notion of a surplus of revenues over expenditures.
Most nonprofits businesses are organized into corporations [or associations!]. Most corporations are formed under the corporation’s laws of a particular state. Every state has provisions for forming nonprofit corporations; some permit other forms, such as unincorporated associations, trusts, etc., which may operate as nonprofit businesses on slightly (but sometimes importantly) different terms.
The Internal Revenue Service (IRS) gets involved because corporations are, in general, required to pay federal corporate income taxes on their net earning (another technical term, pointing to a slightly different way to the idea of a surplus of revenue over expenses).
Section 501 of the Internal Revenue Code lists several circumstances under which corporations [or unincorporated nonprofits!] are exempt from these taxes. Section 501(c)(3) -- the famous one -- describes (1) serving charitable, religious, scientific or educational purposes (2) no part of the income of which "inures to the benefit of" anyone.
Tax-exempt nonprofit organizations can, and do, operate in all other particulars like any other sort of business. They have bank accounts; own productive assets of all kinds; receive income from sales and other forms of activity, including donations and grants if they are successful at finding that sort of support; make and hold passive investments; employ staff; enter into contracts of all sorts; etc.