Who Leads Growth in Emerging Markets?
With the relative slowdown in mature markets’ growth, multinationals are looking to emerging markets to meet their targets.
Yet many are discovering that entering and defending positions in these fast-growing economies is harder than anticipated.
To succeed, corporate and regional leaders must work together. But who should lead?
With the relative slowdown in mature markets’ growth, multinationals are looking to emerging markets to meet their targets.
Yet many are discovering that entering and defending positions in these fast-growing economies is harder than anticipated.
To succeed, corporate and regional leaders must work together. But who should lead?