Description
Company description, Marketing mix and Product Mix
WHIRLPOOL
Abhishek Kumar Hema Koppala Siddarth Panicker Shivesh Raina B Sri Harsha
WHIRLPOOL CORPORATION
About Whirlpool Corporation ? Formed in the year 1911 at Michigan USA. ? 67000 employees. ? 67 Manufacturing and Technology Centers around the world. ? Manufactures in 13 countries. ? Markets Products in approximately 170 countries. ? Annual sales of $18.4 Billion in 2010. ? Worlds largest white goods company, status reached in2006. ? #1 Fortune 500 company in home equipment and furnishing category.
WHIRLPOOL- World s No. 1 Home Appliance Company
Europe One of the top three brands in Europe North America #1 Major Appliance Share
Latin America #1 Consumer position in Brazil & Argentina
Asia ? #2 Largest Brands in Washers & Refrigerators ? Leader among western brands in China
WHIRLPOOL INDIA
Refrigerators
Washing Machines
25% of WIL s Turnover
5% of WIL s profit
Plant Location
Location Faridabad District Faridabad State Haryana Product Air Conditioners Refrigerators Semi-Finished Goods Ranjangaon Pune Maharashtra Air Conditioners Axis Title Refrigerators Semi-Finished Goods Thirubhavanai Thiruphuvani Puducherry Puducherry Puducherry Puducherry Air Conditioners 0 Laundering Machines -50 2006 2007 13.03
5% of company s profit
Company Performance
200
PAT (Crores)
150 100
50
2008 48.11
2009 78.05
2010
2011
PAT (Crores) -24.31
149.94 165.85
Air Conditioners
55% of company s turnover.
Microwaves
General Information ? In 1987, Whirlpool and Sundaraman Clayton of India enter into a JV to form TVS Whirlpool limited. ? In 1996, Kelvinator of India and Whirlpool Washing machines Ltd is combined to form Whirlpool of India. ? CAGR (04-10) of 22.48%.
Market Share and Contribution
Market Share : 22%
Market Share : 15%
Market Share :8%
Market Share: 7%
PRODUCT MIX
doc_963292166.pptx
Company description, Marketing mix and Product Mix
WHIRLPOOL
Abhishek Kumar Hema Koppala Siddarth Panicker Shivesh Raina B Sri Harsha
WHIRLPOOL CORPORATION
About Whirlpool Corporation ? Formed in the year 1911 at Michigan USA. ? 67000 employees. ? 67 Manufacturing and Technology Centers around the world. ? Manufactures in 13 countries. ? Markets Products in approximately 170 countries. ? Annual sales of $18.4 Billion in 2010. ? Worlds largest white goods company, status reached in2006. ? #1 Fortune 500 company in home equipment and furnishing category.
WHIRLPOOL- World s No. 1 Home Appliance Company
Europe One of the top three brands in Europe North America #1 Major Appliance Share
Latin America #1 Consumer position in Brazil & Argentina
Asia ? #2 Largest Brands in Washers & Refrigerators ? Leader among western brands in China
WHIRLPOOL INDIA
Refrigerators
Washing Machines
25% of WIL s Turnover
5% of WIL s profit
Plant Location
Location Faridabad District Faridabad State Haryana Product Air Conditioners Refrigerators Semi-Finished Goods Ranjangaon Pune Maharashtra Air Conditioners Axis Title Refrigerators Semi-Finished Goods Thirubhavanai Thiruphuvani Puducherry Puducherry Puducherry Puducherry Air Conditioners 0 Laundering Machines -50 2006 2007 13.03
5% of company s profit
Company Performance
200
PAT (Crores)
150 100
50
2008 48.11
2009 78.05
2010
2011
PAT (Crores) -24.31
149.94 165.85
Air Conditioners
55% of company s turnover.
Microwaves
General Information ? In 1987, Whirlpool and Sundaraman Clayton of India enter into a JV to form TVS Whirlpool limited. ? In 1996, Kelvinator of India and Whirlpool Washing machines Ltd is combined to form Whirlpool of India. ? CAGR (04-10) of 22.48%.
Market Share and Contribution
Market Share : 22%
Market Share : 15%
Market Share :8%
Market Share: 7%
PRODUCT MIX
doc_963292166.pptx