I just came across this hilarious story on Brand Autopsy about Campbell-Mithum, an ad agency in Minneapolis. The firm had a dilemma–it couldn’t explain to its clients why its services are indispensable or how it can improve their branding and marketing efforts. Why? Because they didn’t know! That’s sounds like a big problem since that’s what businesses pay Campbell-Mithum to do. So, it went out and hired Cue, another ad agency in Minneapolis, to help them out. That’s like Circuit City turning to Best Buy to help it figure out how to sell TVs.
Here are two wild guesses. 1) The folks over at Cue probably snickered the whole afternoon after Campbell-Mithum called to hire them. 2) This latest move by Campbell-Mithum, though gutsy, won’t exactly boost its image as a competent ad agency.
Here are two wild guesses. 1) The folks over at Cue probably snickered the whole afternoon after Campbell-Mithum called to hire them. 2) This latest move by Campbell-Mithum, though gutsy, won’t exactly boost its image as a competent ad agency.