When Catering To Kids - Have A Kid's Attitude
Kids being the new destination of the marketers now; infant marketing has become the new trend. Catching the innocence of a child and tapping the entire market; although not being a kid’s play can help you boost sales. Advertising meant for kids attract more number of audience thus getting you more number of customers. If you consider advertisement as an expense then you lack in perceiving the future customers that you will get with its impact. Whether you look at it as an investment or an expense, the way you utilize it is what matters.
Hence while framing the strategies you should think of few things from kids point of view and hence being a kid you should frame strategies because you very well know the audience you are catering too are children.
The very first thing to be kept in mind is being kid friendly. Treat kids as an adult customer. Word of mouth marketing continues to be one of the most powerful tools in any business. Give the kids a chance to carry your message.
As said earlier for infant marketing you need to get down to their level and their level of thinking, try to target them in such a manner so that it influences their decision making power. Once you have influenced a kid for your product the chain continues through word of mouth and hence you have achieved what you ever wanted to achieve.
Things that you keep at display for kids make sure it is at their level and they are able to see it easily. Employees dressed in funny manner are surely gonna attract more number of children and this is the reason why you see at McDonalds the friendly mascot, similarly during the Christmas season we see people in Santa clause dress distributing sweets to children in malls and gift shops and at many places, thus alluring children and indirectly their parents too to buy gifts for them.
Thus Infant marketing being the most challenging job ever thought but interesting enough as we deal with kids with whom we have more of fun and masti
Kids being the new destination of the marketers now; infant marketing has become the new trend. Catching the innocence of a child and tapping the entire market; although not being a kid’s play can help you boost sales. Advertising meant for kids attract more number of audience thus getting you more number of customers. If you consider advertisement as an expense then you lack in perceiving the future customers that you will get with its impact. Whether you look at it as an investment or an expense, the way you utilize it is what matters.
Hence while framing the strategies you should think of few things from kids point of view and hence being a kid you should frame strategies because you very well know the audience you are catering too are children.
The very first thing to be kept in mind is being kid friendly. Treat kids as an adult customer. Word of mouth marketing continues to be one of the most powerful tools in any business. Give the kids a chance to carry your message.
As said earlier for infant marketing you need to get down to their level and their level of thinking, try to target them in such a manner so that it influences their decision making power. Once you have influenced a kid for your product the chain continues through word of mouth and hence you have achieved what you ever wanted to achieve.
Things that you keep at display for kids make sure it is at their level and they are able to see it easily. Employees dressed in funny manner are surely gonna attract more number of children and this is the reason why you see at McDonalds the friendly mascot, similarly during the Christmas season we see people in Santa clause dress distributing sweets to children in malls and gift shops and at many places, thus alluring children and indirectly their parents too to buy gifts for them.
Thus Infant marketing being the most challenging job ever thought but interesting enough as we deal with kids with whom we have more of fun and masti