The trust level in the internet world is almost nil or low. It is mostly used for entertainment purpose for social networking etc When a person with some entrepreneur's blood in them is seeking to find some way to establish a business or make some extra cash off of the internet, they also distrust the constant barrage of pop ups and ads that appear out of seemingly nowhere.
The key to being noticed, trusted and sought out on the internet is through personal branding. Article writing, videos, your own website, blogs, forums, social pages and many other avenues, you can brand yourself as a person to be trusted.
General purpose of personal branding would be:
Showing your expertise in a particular field.
To publicize brand-related successes and achievements
You should join brand related communities on social media in discussion forums, newsgroups and mailing lists
Share knowledge and links etc so that people see you as their helper and every time a need comes in they see as the only source of help.
Write personal blogs on subject that you expertise and let people come to know about expertise in the particular field of yours.
Personal brand-reinforcing content
Produce your own podcasts.
Dedicated video channels for you on sites like YouTube.
Launch an online initiative related to your profession.
Participate in other online initiatives to get noticed.
Put out press releases when you have a newsworthy accomplishment to share.
Write op-ed articles for mainstream media.
Start a newsletter about your field of expertise.
Grow an affiliate network to promote your products, which means they’re also promoting you.
Leave insightful comments on related blogs.
Be one of those people of interest and get interviewed on related topics.
Post presentations you’ve given on topic, such as by publishing them on your LinkedIn profile and blog.
Release free reports about latest events in your industry and your predictions for the future
Consistency is another factor. The meaning is that the content you post in your website, blog, or other social networking sites, although conveying the same message, should do the same in novel ways. There are various strategies of creating a brand image online.
A brand is usually deemed by the consumer as an extension of self. In simpler terms, people identify themselves with the brands they patronize. After all it is branding that matters, the more the number of people know you greater is your stake in the market the more productive you are highly recognized is your business is the corporate world. People put in lots of efforts so that the number of people who know them increase goodwill of theirs increase in the market.
Branding yourself opens new and better doors for you. It ensures that you focus on work that you enjoy and that utilizes your strengths. It also keeps you current in your field so that you can re-position your brand, if needed.
“Watch your thoughts; they become words.
Watch your words; they become actions.
Watch your actions; they become habits.
Watch your habits; they become character.
Watch your character; it becomes your destiny.” Frank Outlaw
