An online ad that incorporates user interactions that the consumer has agreed to display and be shared. The resulting ad displays these interactions along with the user’s persona (picture and/or name) within the ad content.
1. Data Used for Social Ads: Social ads can use 1) profile data, such as name, likeness, groups and installed applications, etc. 2) social data, such as the explicit connections between individuals and 3) interaction data, such data that is captured about the interactions between online connections (friends).
2. Ingredients of a Social Ad:
a. Ad Content: Social ads can use profile data or social data in the ad unit itself or in the immediate context of the ad unit to customize the message or allow interaction.
b. Targeting: Social ads can use profile data and social graph data to target ads. In addition to targeting via standard ad targeting technologies, this social targeting may include the ability for individuals to select ads and deliver them to their social connections (pass-alongs).
c. Functionality: Social ads can allow some kind of social interaction (sharing with a friend, commenting, collaborative filtering, etc.) within the ad unit itself or in a landing page or interstitial experience.
3. Context for Delivering a Social Ad: Social ads can be delivered within the context of a social network or social web site where a consumer has established explicit connections with other consumers, or can also be delivered outside of social networks or sites when the following special care is taken with respect to consumer notice:
Clear information about the ad's context and presentation
Clear information about what their social connections will see
Explicit control over how profile data and social data is used and with whom it is shared
Explicit opt-in to the data that is to be shared
4. Consumer Control: Since it is essential for social ads to be trusted in order to achieve broad adoption, it is important for consumers to have visibility and control of what can be shared with their social connections. The following special care is to be taken with respect to consumer choice:
Opt-In: A social ad should show consumers what would be shared with their friends prior to consumers choosing to share their information, with explicit approval of the message to friends prior to usage. Consumers can waive future notices by opting-in to "auto-sharing," wherein their consent to share information via social ads is explicit.
Opt-Out: Once they have explicitly opted-in, consumers should also be able to see and control how their information is used within a social ad directly from the ad. For example, they should be able to navigate from the ad to a pagethat tells them who is serving the ad, how their information is used to deliver the ad, and have the a
1. Data Used for Social Ads: Social ads can use 1) profile data, such as name, likeness, groups and installed applications, etc. 2) social data, such as the explicit connections between individuals and 3) interaction data, such data that is captured about the interactions between online connections (friends).
2. Ingredients of a Social Ad:
a. Ad Content: Social ads can use profile data or social data in the ad unit itself or in the immediate context of the ad unit to customize the message or allow interaction.
b. Targeting: Social ads can use profile data and social graph data to target ads. In addition to targeting via standard ad targeting technologies, this social targeting may include the ability for individuals to select ads and deliver them to their social connections (pass-alongs).
c. Functionality: Social ads can allow some kind of social interaction (sharing with a friend, commenting, collaborative filtering, etc.) within the ad unit itself or in a landing page or interstitial experience.
3. Context for Delivering a Social Ad: Social ads can be delivered within the context of a social network or social web site where a consumer has established explicit connections with other consumers, or can also be delivered outside of social networks or sites when the following special care is taken with respect to consumer notice:
Clear information about the ad's context and presentation
Clear information about what their social connections will see
Explicit control over how profile data and social data is used and with whom it is shared
Explicit opt-in to the data that is to be shared
4. Consumer Control: Since it is essential for social ads to be trusted in order to achieve broad adoption, it is important for consumers to have visibility and control of what can be shared with their social connections. The following special care is to be taken with respect to consumer choice:
Opt-In: A social ad should show consumers what would be shared with their friends prior to consumers choosing to share their information, with explicit approval of the message to friends prior to usage. Consumers can waive future notices by opting-in to "auto-sharing," wherein their consent to share information via social ads is explicit.
Opt-Out: Once they have explicitly opted-in, consumers should also be able to see and control how their information is used within a social ad directly from the ad. For example, they should be able to navigate from the ad to a pagethat tells them who is serving the ad, how their information is used to deliver the ad, and have the a