When we give gifts, it is to show people that we care about them and that we value them. No matter what the price, no matter what the gift, it is undoubtedly the sentiment behind it that makes it truly special. Take corporate gifts for example. Basically, a corporate gift can be described as a gift given to a recipient by a business or a company. Corporate gifts or even presents or cards, are designed to show clients and customers just how much the company or businesses values their custom and support, and wish to continue the relationship into the future. Asian clients for instance, often have certain beliefs, traits, characteristics, and values that can make them especially unique. For this reason, if you choose to send a corporate gift to some of your Asian clients, then getting it right can help to cement your business relationship, and even your friendship as a whole. Here are a few things to consider when sending corporate gifts to Asian clients.
Take Cultural Differences into Consideration – [/b]Your client may have different cultural beliefs and characteristics to consider, so always make sure to take these into consideration as they may be very different from your own. Certain religions for example, only allow people to eat certain foods, or at certain times, so always take this on board. It’s no good sending a large luxury hamper stocked full of foods and drinks that their culture and religious beliefs prohibit them from eating or drinking. Another prime example is a tradition from the country China. In China, no gifts should be wrapped or packaged in the colour white. Why? Because the colour white symbolizes death in that part of the world. Get to know your clients on a more personal basis, and let them know you care.
Always Add Rersonal Touches – [/b]Whatever gift or card, or both even, that you choose to send to your clients, avoid using ready stamped hallmark cards with generic text displayed upon them. You know the one’s, one’s with text machine printed on the inside stating something like “we value your custom”. These are inexpensive, quick, and easy, instead, always handwrite any messages to your clients. Use their full name, tell them from the heart how much your business and company is benefitting from their custom and how you value your relationship. Be humble. They pay you money, and you should indeed be thankful to them, so let them know.
Try to Deliver them in Person – [/b]As long as time permits you to do so, then think about handing over your gift personally. That way you can tell them firsthand why you’re giving them a gift, how much you value your relationship and their custom, and how you hope it will continue for many years. It’s little touches like this that help businesses and companies to stand out from the competition, as they add a slightly more relatable human element to the whole proceedings.
Take Cultural Differences into Consideration – [/b]Your client may have different cultural beliefs and characteristics to consider, so always make sure to take these into consideration as they may be very different from your own. Certain religions for example, only allow people to eat certain foods, or at certain times, so always take this on board. It’s no good sending a large luxury hamper stocked full of foods and drinks that their culture and religious beliefs prohibit them from eating or drinking. Another prime example is a tradition from the country China. In China, no gifts should be wrapped or packaged in the colour white. Why? Because the colour white symbolizes death in that part of the world. Get to know your clients on a more personal basis, and let them know you care.
Always Add Rersonal Touches – [/b]Whatever gift or card, or both even, that you choose to send to your clients, avoid using ready stamped hallmark cards with generic text displayed upon them. You know the one’s, one’s with text machine printed on the inside stating something like “we value your custom”. These are inexpensive, quick, and easy, instead, always handwrite any messages to your clients. Use their full name, tell them from the heart how much your business and company is benefitting from their custom and how you value your relationship. Be humble. They pay you money, and you should indeed be thankful to them, so let them know.
Try to Deliver them in Person – [/b]As long as time permits you to do so, then think about handing over your gift personally. That way you can tell them firsthand why you’re giving them a gift, how much you value your relationship and their custom, and how you hope it will continue for many years. It’s little touches like this that help businesses and companies to stand out from the competition, as they add a slightly more relatable human element to the whole proceedings.