Everyone has been affected by the power of good visuals in one way or another. When it comes to marketing, the idea is to capture the attention of the target audience. Companies need to take full advantage of the chance they have to communicate their message.
Content marketing is always evolving. Today, visual content has become the norm. There is an increase in the use of visual marketing on online platforms such as vine, Instagram, Pinterest, Facebook, Youtube and other platforms. Online marketers and business owners understand the importance of maximizing visual content marketing in online platforms.
The impact visual content has on online marketing is undeniable. If you are an advertiser or an entrepreneur, there are several ways you can impact your online marketing strategy using visual content.
Why use visual content?
When it comes to business marketing, pictures speak volumes. Visual content also makes a bigger impact within a short period of time as compared to words. The human brain processes visual content at least 60.000 times faster than it does text.
It is also a fact that 93% of all human communication is nonverbal which means that a visual online presence is important to any online marketing campaign. While most companies understand this concept, very few have managed to effectively incorporate visual content o their written content campaign.
Here is how visual content impacts marketing.
Visuals are a good way of conveying emotions and giving life to a story. When you use visual content in your marketing campaign, you are able to capture the message in the story better. According to a survey done by students in a business school, visual content is more persuasive and prompts people to act more instantly.
To better understand how visual content affects the audience’s engagement, four weeks after Facebook introduced timelines for brands, there was a 65% increase in engagement through visual content. According to research, colourful visuals boost the willingness to engage in target audiences by up to 80%. Therefore, if you find that your content is not commanding engagement in your target audience, you should consider incorporating graphics for a better response.
It is possible to turn your blog piece into info-graphics or a stop-motion video. This is a good way of recycling content but giving it a brand new look. This way, you can attract a fresh audience to your business and still keep your blog active. Therefore, instead of rewriting your blog content and adding text updates, you should consider making use of graphics and images as new additions to your content. Inserting visuals in your content evokes more emotions from your audience which prompts them to act faster.
One way to increase the number of visitors in your business gets is by use of visual content. You are guaranteed more viewers and free marketing through the sharing option when you use visual content for marketing your brand. Visual content is the best way to create brand visibility and allow your target audience to get acquainted with your brand.
When you have good visual content, you encourage guests to visit your website, establish trustworthiness and build credibility. Every time you deliver share-worthy visual content, you get to build a well-grounded audience base. This means that you only need very little advertising to keep them interested.
When marketing your brand online, one way to command a large base of faithful followers is by sharing interesting visual content. The larger the numbers you attract using your captivation visuals, the more the people viewing, liking, following and subscribing to your brand. Social converts are usually sales leads for the future.
Interactive content and Video are the preferred types of visual content
If you are considering using visual content for your marketing campaign, you need to consider using video to create captivating content. At least 85% of online users prefer watching videos to reading. Visual content will generate better results for any online marketing campaign in terms of generating engagement and capturing the attention of the target audience than ordinary images of still graphics.