what is pr

[ankitgokani]

Public relations (PR) is the practice of managing the flow of information between an organization and its publics. PR aims to gain an organization or individual positive exposure to their key stakeholders. Common activities include speaking at conferences, winning industry awards, working with the press and employee communications.

The Industry Today

The public relations industry is most prominently separated into two camps - in-house and agency. As industry consolidation becomes more prevalent5 organizations are more often faced with a choice between boutique firms or large global agencies. Smaller firms typically specialize in only a couple topic areas so they have a greater understanding of their client's business and stronger relationships with journalists in a specific market. They are also often cheaper and grant more attention to smaller clients. . Larger firms have access to more resources and experts in certain areas of public relations.

Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations. Most often one or more PR managers that work for the company works with a team of agency employees that work on several different accounts. Large organizations have larger dedicated teams for PR. .

Public relations is an important management function in any organization. An effective public relations plan for an organization is developed to communicate a message that coincides with organizational goals and seeks to benefit mutual interests whenever possible.

A number of specialties exist within the field of private relations, such as Investor Relations or Labor Relations.

Methods, tools and tactics

Audience targeting
Lobby groups
Spin
Meet and Greet

:SugarwareZ-064:

 

[ankush_garg]

i need a lot of info on medical sector and indian hospitals like apollo, fortis, wockhardt. please help me out on this

 

[kartik]

i need a lot of info on medical sector and indian hospitals like apollo, fortis, wockhardt. please help me out on this

and how do you relate this to the ongoing discussion thread "what is pr" ?

 

[Rashmi B]

where do i get 2 c d repository of ppts?????

 

[gargi.n]

http://smd.stanford.edu/help/TUTORIALS/Repository.ppt
i think this link would help u

 

[dhaxelbarqs]

Every organization that interacts with other agencies may be said to engage in public relations.
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[abhishreshthaa]

Public relations is all about reputation. It's the result of what you do, what you say, and what others say about you. It is used to gain trust and understanding between an organisation and its various publics - whether that's employees, customers, investors, the local community - or all of those stakeholder groups.

How is it done?
Public relations professionals use many different techniques as part of their PR campaigns. From media relations and lobbying, to speaking at conferences, to online viral campaigns, to sponsorship - and more. PR isn't always about short-term campaigns, such as product launches. It can encompass longer-term strategic aims, such as brand building and working with local communities.

How does it differ from advertising?
With PR, a company does not pay the newspapers and TV channels for the media exposure it secures. It's this third-party endorsement that gives PR its power and credibility.

How does PR benefit a company?
Public relations can play a critical role in achieving a competitive advantage by, for example, opening new markets, attracting high-calibre employees, giving more access to funding and investors, creating a high value for products and services, and protecting businesses in times of crisis. All organisations, whether local or international, big or small, benefit from public relations.

 

[jitenmazee]

Public relations (PR) is the practice of managing the flow of information between an organization and its publics. PR aims to gain an organization or individual positive exposure to their key stakeholders. Common activities include speaking at conferences, winning industry awards, working with the press and employee communications.

The Industry Today

The public relations industry is most prominently separated into two camps - in-house and agency. As industry consolidation becomes more prevalent5 organizations are more often faced with a choice between boutique firms or large global agencies. Smaller firms typically specialize in only a couple topic areas so they have a greater understanding of their client's business and stronger relationships with journalists in a specific market. They are also often cheaper and grant more attention to smaller clients. . Larger firms have access to more resources and experts in certain areas of public relations.

Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations. Most often one or more PR managers that work for the company works with a team of agency employees that work on several different accounts. Large organizations have larger dedicated teams for PR. .

Public relations is an important management function in any organization. An effective public relations plan for an organization is developed to communicate a message that coincides with organizational goals and seeks to benefit mutual interests whenever possible.

A number of specialties exist within the field of private relations, such as Investor Relations or Labor Relations.

Methods, tools and tactics

Audience targeting
Lobby groups
Spin
Meet and Greet

:SugarwareZ-064:

As we know that public relations is the practice of dealing with the distribute of information between an individual or a company and public. I am also uploading a document and would like to share it with you. Ankit, please check my presentation once and let me know your feedback.