What is Internet Marketing(IM)?

Internet marketing is simply conducting marketing activities over an electronic channel, in this case, the internet. It comprises of your regular promotional tools used in a digital format.

Some of the more "internet specific" tools are:-
-Display advertising: using banner ads which helps increase product awareness
-Search engine marketing (SEM): promotes websites by increasing their visibility in search engine result pages through the use of search engine optimization techniques
-Social media marketing marketing on social media websites such as Facebook, LinkedIn, etc
-Email marketing: emailing commercial message to a group of people (which many a times reaches the spam so its not the best way)

These are just a few. There's a lot more information out there.
 
Well, the easiest definition of Internet marketing is selling services or product over the internet. Internet marketing is often conducted as part of an off-line business. Online marketing is also taken on by organizations as a absolutely web-based issue.
 
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