Gyaan Raja
Rajesh Nimbunkar
Hi Guys i am looking for Introduction on Buyer power. If anyone have copy of Buyer power with some information kindly share with me.
What is Buyer power?
- Thread starter Gyaan Raja
- Start date
ROSS the ERUDITE
ROSS ERUDITE
This is the degree of pressure which buyers have over companies in terms of price, discounts, delivery times, quality levels and penalties for poor quality. Buyer power will vary by market, segment, distribution channel and customer. It will also vary according to whether it is a primary supply or a secondary supply (e.g. spares – in the latter case buyer power is usually lower) (Porter 1980).
bhautik.kawa
Bhautik Kawa
Hey Friend,
I am uploading Defining on buyer power, please check attachment below
Thank you!