what is Brand

abhishreshthaa

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A brand is:

• The proprietary visual, emotional, and cultural images surrounding a company or its products.


• A promise of quality, making product selection worry free.


• Company’s one of the most important asset.


• A significant source of competitive advantage and future earnings.


• A space in consumer’s brain that reminds and persuades him to use the product of “XYZ” brand.
 
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