priyabrata
New member
Brand can be defined as the portion of consumer brain occupied by a symbol, company, name, letter etc (which is used to represent a company or product).mik said:
For example if i tell coke no body can imagine abt a stone he/she has to imagine a liquid drink colored red. that means the barnd has captured his/her brain's that much portion.
Lets go to higher level where a person is very fond of Coke and whenever he drinks cold drink he takes only coke. then the brand has created a passion in him to drink coke he wont mind any number of cokes drinking per day.
lets take to the next step if a person is vey fond of coke and whenever he wants water he drinks coke. then he is crazy about coke and obessed. noway you can tell him that you take another cold drink. its a type of addition and its communicable. just like the cricket though we all in india are not fans but there are some who get influenced so much by others that they try to become fans. so the obsessed fan made many other fans also.
Phychologically a brand obessed person's brain is captured by brand and he is unable to think for any other brand and feels gr8 abt it to use as and when got a slightest chance.
Being obsessed with a single brand and using only things of that brand.....
We see this a lot in the society.
Reasons may be liking that brand or feeling that brand is superior to others or trying to show off by buying a particular brand.
It can be seen mostly in youth trying to buy a particular brand as to show off infront of their friends.
We see this a lot in the society.
Reasons may be liking that brand or feeling that brand is superior to others or trying to show off by buying a particular brand.
It can be seen mostly in youth trying to buy a particular brand as to show off infront of their friends.