AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement.
AIDA stands for:
A – Attention / Awareness: The event when the advertisement attracts the attention of the customer
I-Interest: Arouses the interest of the customer by demonstrating the advantages and benefits
D- Desire: This stage refers to the creation of desire in the customer to buy the product/ service after comparing the pros and cons and checking with multiple sources.
A-Action: It is the last stage in which the consumer will purchase the product / service after completing the above 3 stages.
By understanding the AIDA model, you will know what makes consumers tick from the pricing structure to the designs and features. With such valuable data, you will be able to craft a product/service to the consumers satisfaction.
AIDA stands for:
A – Attention / Awareness: The event when the advertisement attracts the attention of the customer
I-Interest: Arouses the interest of the customer by demonstrating the advantages and benefits
D- Desire: This stage refers to the creation of desire in the customer to buy the product/ service after comparing the pros and cons and checking with multiple sources.
A-Action: It is the last stage in which the consumer will purchase the product / service after completing the above 3 stages.
By understanding the AIDA model, you will know what makes consumers tick from the pricing structure to the designs and features. With such valuable data, you will be able to craft a product/service to the consumers satisfaction.