WESTSIDE

[roshcrazy]

Final Research Project OnImpact of Shopper, Store and Situational Factors on Store Image, Satisfaction and Loyalty of Customers --A Study on Westside Stores


Executive Summary………………………………………….………………...3
Introduction…………………………………………………………………….4
Literature Review………………………………………………………………6
Retail Industry: An Overview………………………………………………...8
Objective of Study…………………………………………………………….14
Westside: Retail Giant………………………………………………………...16
Research Methodology………………………………………………………..23
Hypothesis…………………………………………………………………….24
Data Analysis…………………………………………………………………33
Consumer Pull Factors………………………………………………………..42
Recommendations…………………………………………………………….43
Limitations of Study…………………………………………………………..44
Bibliography…………………………………………………………………..45
Questionnaire…………………………………………………………………46

 

[jitendra05]

Final Research Project OnImpact of Shopper, Store and Situational Factors on Store Image, Satisfaction and Loyalty of Customers --A Study on Westside Stores


Executive Summary………………………………………….………………...3
Introduction…………………………………………………………………….4
Literature Review………………………………………………………………6
Retail Industry: An Overview………………………………………………...8
Objective of Study…………………………………………………………….14
Westside: Retail Giant………………………………………………………...16
Research Methodology………………………………………………………..23
Hypothesis…………………………………………………………………….24
Data Analysis…………………………………………………………………33
Consumer Pull Factors………………………………………………………..42
Recommendations…………………………………………………………….43
Limitations of Study…………………………………………………………..44
Bibliography…………………………………………………………………..45
Questionnaire…………………………………………………………………46

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