Weblog

sunandaC

Sunanda K. Chavan
Weblog


It’s difficult to define this type of website, mainly due to diversity of models adopted for individual weblogs (also known as “blogs”). But perhaps the Internet Librarian 2001 describes this interesting web-based genre the best: “A web page containing brief, chronologically arranged items of information. A weblog can take the form of a diary, journal, what’s new page, or links to other websites.”


Weblogs are to words what [the original] Napster was to music. (“Andrew Sullivan, Wired Magazine, May 2002”). In that same issue Sullivan says, “Twenty-one months ago, I rashly decided to set up a web page myself and used Blogger.com to publish some daily musings to a readership of a few hundred. Sure, I’m lucky to be an established writer [he also writes of The New Republic and The New York Times] in the first place.

And I worked hard at the blog for months for free. But the upshot is that I’m now reaching almost a quarter million readers a month and making a profit. That kind of exposure rivals the audiences of traditional news and opinion magazines.”


To give you some ideas on how you can turn a profit with your blog, visit Sullivan’s weblog — Andrewsullivan.com. Also click on the “Info” button on the left side of the page and check out his Media Kit.


The key to the popularity of a weblog is the person or people producing it. Since weblog readers often develop relationships with the weblog author(s), interaction between reader and author is inevitable. Good weblog examples include Eatonweb.com, Scripting.com, Gizmodo.com, and Angst-identprone.org.




But you don’t necessarily need to establish a new website to attract a niche audience of readers. Since weblogs are ideally suited to interaction between people sharing special interests, some e-commerce businesses may want to consider adding a weblog to their website.
 
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