w? is Email marketing

Email marketing ​

Email marketing uses the Internet to communicate information about company news, promotions, product updates and more. It can strengthen the connection between a company and a potential or existing customer.



No matter you are from a large corporation or one-man business, email marketing brings you sales opportunities and benefits.

For business users, you can send product updates and discount offers to your customers subscribed on newsletter on your web site or imported from existing customer database. Your marketing campaign can be effectively held for increasing sales with a low cost! It is ideal for anyone looking for increasing revenue, boosting sales, generating leads, building brand awareness or shortening sales cycles.



You can also send newsletter to different interest group, alumni, association members etc. Some newsletter management system can be applied to recruitment. By importing existing applicants or asking web visitors to subscribe your job post newsletter, you can send related job opening in the future.



Even for home users, you can send personalized invitations, announcements, etc. to all your friends and relatives easily.



Some web-based newsletter management or email marketing systems, e.g. Reasonable Spread, do not require installation or download. Thus, you can save costs in setting up or managing the system.



Also, by using these kinds of systems, much time and money can be saved. This is due to no creating, printing and postage cost of marketing materials. They can save your time by instantly delivering the newsletter or promotional materials.

Besides, these kinds of systems would flexibly allow users to create email campaign without any technical skills. Sending your promotion to targeted customer groups would even trigger sales.

 

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Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:
Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
Adding advertisements in emails sent by other companies to their customers.
Emails that are being sent on the Internet (Email did and does exist outside the Internet, Network Email, FIDO etc.)

Researchers estimate that US firms alone spent $400 million on email marketing in 2006.[
Advantages

Email marketing (on the Internet) is popular with companies because:
The advantage of a mailing list is clearly the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.[2]
Compared to other media investments such as direct mail or printed newsletters, it is less expensive.
An exact Return on investment can be tracked ("track to basket") and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.[3]
It is instant, as opposed to a mailed advertisement, an email arrives in a few seconds or minutes.
It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.
It is easy to track. An advertiser can track users via web bugs, bounce messages, un-subscribes, read-receipts, click-throughs, etc. These can be used to measure open rates, positive or negative responses, correlate sales with marketing.
Advertisers can generate repeat business affordably and automatically
Advertisers can reach substantial numbers of email subscribers who have opted in (consented) to receive email communications on subjects of interest to them
Over half of Internet users check or send email on a typical day.[4]
Specific types of interaction with messages can trigger other messages to be automatically delivered.
Specific types of interaction with messages can trigger other events such as updating the profile of the recipient to indicate a specific interest category.
Green - email marketing is paper-free

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Disadvantages

Many companies use email marketing to communicate with existing customers, but many other companies send unsolicited bulk email, also known as spam.

Illicit email marketing antedates legitimate email marketing, since on the early Internet (see Arpanet) it was not permitted to use the medium for commercial purposes. As a result, marketers attempting to establish themselves as legitimate businesses in email marketing have had an uphill battle, hampered also by criminal spam operations billing themselves as legitimate.

It is frequently difficult for observers to distinguish between legitimate and spam email marketing. First off, spammers attempt to represent themselves as legitimate operators, obfuscating the issue. Second, direct-marketing political groups such as the U.S. Direct Marketing Association (DMA) have pressured legislatures to legalize activities which many Internet operators consider to be spamming, such as the sending of "opt-out" unsolicited commercial email. Third, the sheer volume of spam email has led some users to mistake legitimate commercial email (for instance, a mailing list to which the user subscribed) for spam — especially when the two have a similar appearance, as when messages include HTML and flashy graphics.

Due to the volume of spam email on the Internet, spam filters are essential to most users. Some marketers report that legitimate commercial emails frequently get caught by filters, and hidden; however, it is somewhat less common for email users to complain that spam filters block legitimate mail.

Companies considering an email marketing program must make sure that their program does not violate spam laws such as the United States' CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act),[5] the European Privacy & Electronic Communications Regulations 2003 or their Internet provider's acceptable use policy. Even if a company follows the law, if Internet mail administrators find that it is sending spam it is likely to be listed in blacklists such as SPEWS.