Description
How Volkswagen work and its policies.
COMPANY PROFILE :
Volkswagen AG is a Germany-based automobile manufacturer. The Company develops vehicles and components, and also produces and sells vehicles, in particular Volkswagen brand passenger cars and commercial vehicles. The Company consists of two divisions: Automotive and Financial Services division. The Automotive division is responsible for the development of vehicles and engines, the production and sale of passenger cars, commercial vehicles, trucks and buses, and the genuine parts business. The Financial services division's portfolio of services includes dealer and customer services in the field of financing, leasing, direct bank, insurance and fleet business. The Company's brands include Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN; it offers a product range from low-consumption small cars to luxury class vehicles, as well as pickups, busses and heavy trucks in the commercial vehicle sector.
INTRODUCTION:
Volkswagen has been the largest car maker in Europe since the 1970s. It also has the largest assembly plant (Wolfsburg) and bestselling car (Golf) in Europe. Being a German company, Volkswagen group positions its brands at the premium part of the market. Audi is mass premium, Volkswagen is semi-premium while Bentley, Lamborghini and Bugatti are prestige marques. Only the Spanish SEAT and Czech Skoda target at the lower end of the market, but they still share the high quality and engineering standard of the group because of extensive platform and component sharing.
COMPANY DESCRIPTION:
Volkswagen is a one of the leading global automobile manufacturers and the largest carmaker in Europe. The group operates 32 vehicle production plants in Europe, the Americas, Asia and Africa. The Volkswagen Group sells its vehicles in more than 150 countries. The group operates through two divisions: automotive and financial services. The automotive division is engaged in the development of vehicles and engines, as well as the production and sale of passenger cars, commercial vehicles, trucks and buses. The Volkswagen family of brands includes VW Passenger Cars, Skoda, Bentley, and Bugatti. The Audi car brands of the company include Audi, Lamborghini, and Seat. The group sold a total of around 3,955,000 Volkswagen brand passenger cars in 2006, an increase of 10.2% over 2005. The group also sold 1,337,000 units of Audi brand group vehicles in 2006, by registering an increase of 6.7% over 2005. The financial services division of the group
provides various services such as dealer and customer financing, leasing, banking and insurance activities and fleet management business.
HISTORY:
Volkswagen was born out of the will of Adolf Hitler. It was believed that during his imprisonment in 1924, Hitler read some books about the story of Henry Ford and was deeply impressed. Soon after he came to power in 1933, he made two decisions: 1) started the construction of Autobahn super highway to interconnect the major cities in Germany; 2) assigned Austrian engineer Ferdinand Porsche to develop a mass production car for his people. He wanted every family to have a car in its garage, therefore the car was called "Volkswagen", or "People's Car" in English. The car was to be produced by NSU. According to the requirements set by Hitler, Porsche designed a rear-engine car with an aircooled flat-four engine. It used air cooling because the dictator thought his kingdom would soon expanded to African desert. The car was not particularly advanced, but it was designed with great attention to details, taking into reliability, economy, ease of production and maintenance into consideration. Today this car is known to the world as "Beetle", or what the American called "Bug". In 1941, the great factory was built (out of the mandatory deposit from German people) and pilot run was completed. Unfortunately, the broke out of WW II meant it was soon converted into an arsenal. The Volkswagen car was also modified to military vehicles which were really used in the North African desert. The road car was put into shelf until the war ended.
Volkswagen Beetle
After the war, the Volkswagen factory came under the control of British forces. The British examined the car and was not very interested to produce it in their home country, but they helped the German to rebuild the factory and renamed the town to Wolfsburg. Production of the car increased quickly, especially since it started exporting to the US, where its cult looks and good practicality made it a hit. Its sales accumulated to 1 million units in 1955, 15 million units in 1972 (which surpassed the old record held by Ford Model T) and eventually topped 21.5 million units when the last Beetle rolled off the production line in Mexico in
2003. So far the story seems like the history of Beetle. In fact, Volkswagen was virtually a one-model company until the early 1970s. It tried to find a new design to replace the car but every time failed - the 1500 in 1961, the 411 in 1968 and the front-wheel-drive K70 in 1970. The hatchback Polo, which was based on Audi 50, relieved some pressure, but the declining sales of Beetle eventually drove the company into a loss in 1974.
Volkswagen Golf Mk1
Luckily, the same year launched the Giogiaro-designed Golf (American called it Rabbit), a car that saved the company and became another core model in the following decades. In the 80s and 90s, Polo and Passat started taking some pressure off the shoulders of Golf. The product portfolio of Volkswagen became healthier. Volkswagen acquired Auto Union in 1965 and NSU in 1969, merging them into Audi. It took nearly 3 decades to build Audi into a successful premium brand like Mercedes and BMW. In the 1980s it started internationalising - SEAT was bought in the mid-80s, Skoda in the early 90s, then in 1998 its CEO Ferdinand Piech bought 3 marques in a row: Lamborghini, Bugatti and Bentley. Unlike the American, Volkswagen showed skills and patience to turn around these brands while maintaining their individuality. In the late 2000s, a failed attempt of takeover by Porsche resulted in a counter takeover. Porsche became 11th brand of Volkswagen. Meanwhile, it acquired minority stake in Suzuki to strengthen its small car strategy.
TECHNOLOGIES:
TDI
The TDI badge identifies all the Group's diesel-powered models featuring diesel direct injection and a turbocharger. Characteristic features of the TDI engines are fuel economy, low emissions, high pulling power (torque) and outstanding power efficiency. Functionality: A turbocharger supplies the engine with fresh air, thereby providing optimum cylinder charging. After compression, the diesel is injected directly into the cylinders at very high
pressure by way of a nozzle. Effective engine encapsulation keeps noise to a minimum, while hydraulic engine mounts ensure smooth, low-vibration running.
TIPTRONIC
Automatic transmissions with Tiptronic have all the advantages and technical features of the automatic transmission. Tiptronic allows the driver to override the automatic mode by moving the lever into a second (Tiptronic) shift gate. Here, the gears are arranged one after the other as in a motorcycle or racing car sequential gearbox. In other words, changing up is achieved by pushing the gear lever forwards, and changing down by pulling the gear lever backwards. Tiptronic provides the convenience of an automatic and the driving enjoyment and sportiness of a manual gearbox. Safety, e.g. when overtaking, is provided by the automatic change-up feature when the engine speed limit is reached. The sporty driver benefits from changing down and using the engine for braking before a bend or when climbing hills.
DSG
The DSG transmission is a system composed of two common transmissions, with two clutches for two input shafts. When driving in a particular gear, the electronics automatically pre-select the next upper/lower gears depending on the engine load. Therefore, shifting between gears happens instantly, and in absence of loss of engine power during gear change, gives it a seamless character. This reduces noise levels and provides for smooth gearshifts.
Auto Hold
The Auto Hold function in Volkswagen's new Passat is an extension of the electronic parking brake. The Auto Hold function prevents the vehicle from rolling away accidentally when standing still or when setting off. In this way Auto Hold offers the ultimate in convenience and comfort when driving or setting off, along with enhanced safety. The system is operated via the ABS/ESP hydraulic unit. When the vehicle brakes to a standstill, Auto Hold retains the last-applied braking pressure. The driver can take his/her foot from the brake pedal and all four wheel brakes will remain on. If the ABS wheel speed sensors detect any rolling, the braking force is automatically increased until the vehicle comes to a standstill again. This may be the case if, for example, the driver brakes gently to a stop on an incline. As soon as the driver presses the accelerator again and, in the case of manual gearboxes, releases the clutch, Auto Hold reduces the braking pressure once more. For safety reasons, the function always has to be reactivated by means of a button to the left of the gear lever when the engine has been switched off.
TSI Performance and economy
When you drive one of our TSI cars you don't have to choose between performance and economy. TSI engines offer an enjoyable and involving drive, while cutting fuel consumption and CO2 emissions. Because TSI engines are cleaner, you'll also save on car tax. So they have a smaller impact on the environment, are kinder to your pocket - and, best of all, they're great fun to drive.
What is TSI?
TSI is our pioneering technology for petrol engines. TSI engines are compact, high-powered and use less fuel. TSI technology blends the best of our TDI diesel and FSI (Fuel Stratified Injection) engines.
How do you benefit?
You enjoy excellent driveability and outstanding fuel economy. Acceleration is instant, whichever gear you're in. So overtaking is safer and you can power smoothly up hills with no delay. TSI technology is available on an increasing number of our cars, from Polo to Passat.
The TSI story
As responsible car makers we wanted to make our petrol engines even cleaner and more efficient, while still being fun to drive. Our aim was to create engines that used less fuel and produced lower CO2 emissions without sacrificing power. The solution our engineers came up with was both elegant and ingenious: an engine that combines petrol direct injection and turbo charging, and in some cases twin charging - a turbocharger and a supercharger working together. The TSI engine was born. The effect is to combine the benefits of both petrol and diesel power units: smooth and quiet on the road, TSI delivers high torque - pulling power - throughout the acceleration range with little discernible turbo lag.
The successful formula
The successful TSI formula combines a number of different elements: Smaller engines At the heart of TSI is a smaller engine. It's more efficient, as there is less power loss resulting from friction. It's also lighter, so the engine has less weight to shift in the car. Direct petrol injection with charging Direct petrol injection is combined with a turbocharger or charge compression with a turbo and a supercharger working in tandem. This enhances the engine's combustion efficiency so the TSI engine power output is much higher than that of conventional, naturally aspirated engines. Torque when you want it On the TSI 1.4 160PS the engine-driven supercharger operates at lower revs, with the turbocharger powered by the exhaust gases - joining in as engine speed rises. The supercharger is powered via a belt drive directly from the crankshaft. This provides maximum pulling power on demand, even at very low engine speeds. TSI engines are designed to deliver maximum torque from engine speeds as low as 1500 or 1750 rpm. And that has the twin benefit of not only increasing your driving pleasure but also cutting fuel consumption.
Latest developments
We never stop refining our TSI technology. Some of our latest ideas for the 1.4 122 PS include: More ways to save weight These range from a lightened cylinder head cover and a weight saving per camshaft to the refined design of the cylinder head itself.
Optimised fuel mixture A new injector with six fuel bores for electronic direct injection helps achieve this. The injector jets have been realigned to give more efficient distribution of the fuel mixture in the combustion chamber. Charge-air intercooling The turbocharger has a water-cooled intercooler with a low-temperature circuit independent of the engine cooling system. As a result we've cut the volume of the charge air system by more than half, allowing a high charge pressure to build up much more quickly. This gives improved dynamics because it reduces the time it takes to achieve maximum charge in the combustion chambers.
Awards for TSI
International Engine of the Year awards Our pioneering technology has impressed motoring experts from across the world. Our 1.4-litre TSI Twincharger engine has won the 1-litre to 1.4-litre category of the prestigious International Engine of the Year Awards for five years running and was voted the International Engine of the Year and Best Green Engine in 2009. The jury for this award is made up of 65 motoring journalists from 32 countries. At the 2009 Awards, the jury said: "Volkswagen not only attained an overall victory, but also won the `Best Green Engine' award. This shows that driving fun and fuel efficiency can certainly be unified in one package." Dr Rüdiger Szengel, Head of Volkswagen Petrol Engine Development, commented on TSI: "Their combination of reduced displacement, direct injection and intelligent engine boosting enables top dynamic performance while keeping emissions and fuel consumption low. Winning awards in three key categories is really a compliment to our development team. TSI engines are genuine trendsetters."
CHAKAN PLANT:
The Volkswagen plant in Chakan occupies a total area of over 2.3million square metres (575 Acres), with buildings covering about 115 thousand square metres, which means, the total premises is 2x1kilometres. A workforce of over 3500 people was engaged in building during its peak construction stages. The plant was built with an investment commitment of INR 3800 Crores (580 million Euros) by Volkswagen India Pvt. Ltd. It is the largest investment by a German company to date in the Indian growth market
Production
The plant has a production capacity of 110,000 vehicles a year. The construction of the plant commenced in 2007 and has been built in a record time of 17 months. The Hon’ble Governor of Maharashtra His Excellency Shri. S. C. Jamir and Prof. Dr. Jochem
Heizmann, officially inaugurated the new plant on March 31st, 2009 in the presence of nearly 500 international guests.
The Pune plant is one of the most modern in the Volkswagen Group. It has a high level of vertical integration and a large share of local suppliers. The facility is the only production plant operated by a German automaker in India that covers the entire production process from press shop through body shop and paint shop to final assembly. The facility uses futuristically designed state-of-the-art equipment. For example, the Body shop uses the Diode Laser Brazing (DLB) technology, whereas the Roof & Side Framer laser technology is used for welding the roof to the body of the car. The facility is also one of the few environment friendly manufacturing plants around the area. For Example, the Exhaust of the Paint shop is re-burnt and the resultant heat and energy is reused. Full-fledged production has taken off at the plant with the production of the Skoda Fabia in May 2009, followed by a Polo based model in December 2009. Volkswagen India Pvt. Ltd., in its commitment towards the economic development of the state of Maharashtra, plans to hire 2500 skilled employees.
Volkswagen Chakan Plant Chronicles:
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November 2006: MOU between Volkswagen and the Government of Maharashtra. April 2007: Work on the construction of the plant starts with levelling. December 2007: Paint shop, Body shop, Assembly & Logistic departments are constructed. November 2008: First trial run of Body shop and Assembly. This month marks the 1st ready car to be manufactured at this state-of-the-art facility. January 2009: First trial run of Paint shop where the 1st painted body of the car is produced. March 2009: Plant Inauguration by His Excellency Shri S. C. Jamir, Hon’ble Governor of Maharashtra in the presence of the Prof. Dr. Jochem Heizmann, Member of Board of Volkswagen AG with responsibility of ‘Group Production’. April 2009: Volkswagen India started the pre-series production of its most anticipated mid-segment model, the new Polo at its Pune plant. May 2009: Start of Production of Skoda Fabia. November 2009: A state-of-the art Communication Centre designed in-line with Volkswagen Group’s international facilities inaugurated in the Plant premises. December 2009: Start of production of Volkswagen India’s first made-in-India car- the Polo from its plant in Chakan, Pune in the presence of Hon’ble Maharashtra CM, Shri Ashok Chavan and Prof. Dr. Jochem Heizmann, Member of Board of Volkswagen AG with responsibility of ‘Group Production’. February 2010: Visit of the German President, Prof. Dr. Horst Koehler to the Plant on his first state visit to India. He was given a warm welcome by Prof. Dr. Jochem Heizmann, Member of Board of Volkswagen AG with responsibility of ‘Group Production’. President Koehler rolled-out the 11,111,111th globally produced Polo from the plant to mark the occasion. The Polo has been in production since 1975 and is available in India in its fifth generation version.
Vision & Values:
Volkswagen is not an entry level car manufacturer. They can modify their product for the local country that they are selling their product to. They can restructure their product to meet the demands of the local market. They have differentiated their product. They have an accessible car. They give their cars a unique feature set. They have a large dealer network. Volkswagen has nice luxury cars but they don’t have good sporty cars. The service is really good. The company also strives for excellence in manufacture of high quality cars and they believe in integrity, respect for people, teamwork, responsibility and autonomy, leadership skills, excellent professional qualifications and commitment to a common goal. They are organized in work groups and believe in personal and professional development. They also have a philosophy of continuous training. They provide employees with a training centre to develop their skills. They want to produce a product that is the “Best in Class.” They believe in luxury cars.
PARLE
About the Company A cream coloured yellow stripped wrapper with a cute baby photo containing 10 - 12 biscuits with the company’s name printed in Red and you know these are Parle G biscuits. Times changed, variety of biscuits did come and go but nothing has changed with these biscuits. Yes, the size of their packing has definitely changed but for the consumers good as these is money savers pack. The Parle name conjures up fond memories across the length and breadth of the country. After all, since 1929, the people of India have been growing up on Parle biscuits & sweets. Initially a small factory was set up in the suburbs of Mumbai city, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called Parle Products, survived and succeeded, by adhering to high quality and improvising from time to time .A decade later, in 1939, Parle Products began manufacturing biscuits, in addition to sweets and toffees. Having already established a reputation for quality, the Parle brand name grew in strength with this diversification. Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went onto become leading names for great taste and quality. For around 75 years, Parle have been manufacturing quality biscuits and confectionery products. Over the years Parle has grown to become a multimillion-dollar company with many of the products as market leaders in their category. The recent introduction of Hide & Seek chocolate chip biscuits
is a product of innovation and caters to a new taste, being India’s first ever chocolate-chip biscuits. 1
All Parle products are manufactured under most hygienic conditions. Great care is exercised in the selection and quality control of raw material and standards ensured at every stage of the manufacturing process. Parle Products has 4 manufacturing units for biscuits and confectionaries at Mumbai, Haryana, Rajasthan and Karnataka. It also has 14 manufacturing units for biscuits & 5 manufacturing units for confectioneries; on contract. All these factories are located at strategic locations, so as to ensure a constant output & easy distribution. Today, Parle enjoys a 40% share of the total biscuit market and a 15% share of the total confectionary market, in India. The marketing mix of Parle for this project has been studied from the point of view of Parle biscuits; mainly Parle-G and Parle hide & seek.
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doc_865765883.docx
How Volkswagen work and its policies.
COMPANY PROFILE :
Volkswagen AG is a Germany-based automobile manufacturer. The Company develops vehicles and components, and also produces and sells vehicles, in particular Volkswagen brand passenger cars and commercial vehicles. The Company consists of two divisions: Automotive and Financial Services division. The Automotive division is responsible for the development of vehicles and engines, the production and sale of passenger cars, commercial vehicles, trucks and buses, and the genuine parts business. The Financial services division's portfolio of services includes dealer and customer services in the field of financing, leasing, direct bank, insurance and fleet business. The Company's brands include Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN; it offers a product range from low-consumption small cars to luxury class vehicles, as well as pickups, busses and heavy trucks in the commercial vehicle sector.
INTRODUCTION:
Volkswagen has been the largest car maker in Europe since the 1970s. It also has the largest assembly plant (Wolfsburg) and bestselling car (Golf) in Europe. Being a German company, Volkswagen group positions its brands at the premium part of the market. Audi is mass premium, Volkswagen is semi-premium while Bentley, Lamborghini and Bugatti are prestige marques. Only the Spanish SEAT and Czech Skoda target at the lower end of the market, but they still share the high quality and engineering standard of the group because of extensive platform and component sharing.
COMPANY DESCRIPTION:
Volkswagen is a one of the leading global automobile manufacturers and the largest carmaker in Europe. The group operates 32 vehicle production plants in Europe, the Americas, Asia and Africa. The Volkswagen Group sells its vehicles in more than 150 countries. The group operates through two divisions: automotive and financial services. The automotive division is engaged in the development of vehicles and engines, as well as the production and sale of passenger cars, commercial vehicles, trucks and buses. The Volkswagen family of brands includes VW Passenger Cars, Skoda, Bentley, and Bugatti. The Audi car brands of the company include Audi, Lamborghini, and Seat. The group sold a total of around 3,955,000 Volkswagen brand passenger cars in 2006, an increase of 10.2% over 2005. The group also sold 1,337,000 units of Audi brand group vehicles in 2006, by registering an increase of 6.7% over 2005. The financial services division of the group
provides various services such as dealer and customer financing, leasing, banking and insurance activities and fleet management business.
HISTORY:
Volkswagen was born out of the will of Adolf Hitler. It was believed that during his imprisonment in 1924, Hitler read some books about the story of Henry Ford and was deeply impressed. Soon after he came to power in 1933, he made two decisions: 1) started the construction of Autobahn super highway to interconnect the major cities in Germany; 2) assigned Austrian engineer Ferdinand Porsche to develop a mass production car for his people. He wanted every family to have a car in its garage, therefore the car was called "Volkswagen", or "People's Car" in English. The car was to be produced by NSU. According to the requirements set by Hitler, Porsche designed a rear-engine car with an aircooled flat-four engine. It used air cooling because the dictator thought his kingdom would soon expanded to African desert. The car was not particularly advanced, but it was designed with great attention to details, taking into reliability, economy, ease of production and maintenance into consideration. Today this car is known to the world as "Beetle", or what the American called "Bug". In 1941, the great factory was built (out of the mandatory deposit from German people) and pilot run was completed. Unfortunately, the broke out of WW II meant it was soon converted into an arsenal. The Volkswagen car was also modified to military vehicles which were really used in the North African desert. The road car was put into shelf until the war ended.
Volkswagen Beetle
After the war, the Volkswagen factory came under the control of British forces. The British examined the car and was not very interested to produce it in their home country, but they helped the German to rebuild the factory and renamed the town to Wolfsburg. Production of the car increased quickly, especially since it started exporting to the US, where its cult looks and good practicality made it a hit. Its sales accumulated to 1 million units in 1955, 15 million units in 1972 (which surpassed the old record held by Ford Model T) and eventually topped 21.5 million units when the last Beetle rolled off the production line in Mexico in
2003. So far the story seems like the history of Beetle. In fact, Volkswagen was virtually a one-model company until the early 1970s. It tried to find a new design to replace the car but every time failed - the 1500 in 1961, the 411 in 1968 and the front-wheel-drive K70 in 1970. The hatchback Polo, which was based on Audi 50, relieved some pressure, but the declining sales of Beetle eventually drove the company into a loss in 1974.
Volkswagen Golf Mk1
Luckily, the same year launched the Giogiaro-designed Golf (American called it Rabbit), a car that saved the company and became another core model in the following decades. In the 80s and 90s, Polo and Passat started taking some pressure off the shoulders of Golf. The product portfolio of Volkswagen became healthier. Volkswagen acquired Auto Union in 1965 and NSU in 1969, merging them into Audi. It took nearly 3 decades to build Audi into a successful premium brand like Mercedes and BMW. In the 1980s it started internationalising - SEAT was bought in the mid-80s, Skoda in the early 90s, then in 1998 its CEO Ferdinand Piech bought 3 marques in a row: Lamborghini, Bugatti and Bentley. Unlike the American, Volkswagen showed skills and patience to turn around these brands while maintaining their individuality. In the late 2000s, a failed attempt of takeover by Porsche resulted in a counter takeover. Porsche became 11th brand of Volkswagen. Meanwhile, it acquired minority stake in Suzuki to strengthen its small car strategy.
TECHNOLOGIES:
TDI
The TDI badge identifies all the Group's diesel-powered models featuring diesel direct injection and a turbocharger. Characteristic features of the TDI engines are fuel economy, low emissions, high pulling power (torque) and outstanding power efficiency. Functionality: A turbocharger supplies the engine with fresh air, thereby providing optimum cylinder charging. After compression, the diesel is injected directly into the cylinders at very high
pressure by way of a nozzle. Effective engine encapsulation keeps noise to a minimum, while hydraulic engine mounts ensure smooth, low-vibration running.
TIPTRONIC
Automatic transmissions with Tiptronic have all the advantages and technical features of the automatic transmission. Tiptronic allows the driver to override the automatic mode by moving the lever into a second (Tiptronic) shift gate. Here, the gears are arranged one after the other as in a motorcycle or racing car sequential gearbox. In other words, changing up is achieved by pushing the gear lever forwards, and changing down by pulling the gear lever backwards. Tiptronic provides the convenience of an automatic and the driving enjoyment and sportiness of a manual gearbox. Safety, e.g. when overtaking, is provided by the automatic change-up feature when the engine speed limit is reached. The sporty driver benefits from changing down and using the engine for braking before a bend or when climbing hills.
DSG
The DSG transmission is a system composed of two common transmissions, with two clutches for two input shafts. When driving in a particular gear, the electronics automatically pre-select the next upper/lower gears depending on the engine load. Therefore, shifting between gears happens instantly, and in absence of loss of engine power during gear change, gives it a seamless character. This reduces noise levels and provides for smooth gearshifts.
Auto Hold
The Auto Hold function in Volkswagen's new Passat is an extension of the electronic parking brake. The Auto Hold function prevents the vehicle from rolling away accidentally when standing still or when setting off. In this way Auto Hold offers the ultimate in convenience and comfort when driving or setting off, along with enhanced safety. The system is operated via the ABS/ESP hydraulic unit. When the vehicle brakes to a standstill, Auto Hold retains the last-applied braking pressure. The driver can take his/her foot from the brake pedal and all four wheel brakes will remain on. If the ABS wheel speed sensors detect any rolling, the braking force is automatically increased until the vehicle comes to a standstill again. This may be the case if, for example, the driver brakes gently to a stop on an incline. As soon as the driver presses the accelerator again and, in the case of manual gearboxes, releases the clutch, Auto Hold reduces the braking pressure once more. For safety reasons, the function always has to be reactivated by means of a button to the left of the gear lever when the engine has been switched off.
TSI Performance and economy
When you drive one of our TSI cars you don't have to choose between performance and economy. TSI engines offer an enjoyable and involving drive, while cutting fuel consumption and CO2 emissions. Because TSI engines are cleaner, you'll also save on car tax. So they have a smaller impact on the environment, are kinder to your pocket - and, best of all, they're great fun to drive.
What is TSI?
TSI is our pioneering technology for petrol engines. TSI engines are compact, high-powered and use less fuel. TSI technology blends the best of our TDI diesel and FSI (Fuel Stratified Injection) engines.
How do you benefit?
You enjoy excellent driveability and outstanding fuel economy. Acceleration is instant, whichever gear you're in. So overtaking is safer and you can power smoothly up hills with no delay. TSI technology is available on an increasing number of our cars, from Polo to Passat.
The TSI story
As responsible car makers we wanted to make our petrol engines even cleaner and more efficient, while still being fun to drive. Our aim was to create engines that used less fuel and produced lower CO2 emissions without sacrificing power. The solution our engineers came up with was both elegant and ingenious: an engine that combines petrol direct injection and turbo charging, and in some cases twin charging - a turbocharger and a supercharger working together. The TSI engine was born. The effect is to combine the benefits of both petrol and diesel power units: smooth and quiet on the road, TSI delivers high torque - pulling power - throughout the acceleration range with little discernible turbo lag.
The successful formula
The successful TSI formula combines a number of different elements: Smaller engines At the heart of TSI is a smaller engine. It's more efficient, as there is less power loss resulting from friction. It's also lighter, so the engine has less weight to shift in the car. Direct petrol injection with charging Direct petrol injection is combined with a turbocharger or charge compression with a turbo and a supercharger working in tandem. This enhances the engine's combustion efficiency so the TSI engine power output is much higher than that of conventional, naturally aspirated engines. Torque when you want it On the TSI 1.4 160PS the engine-driven supercharger operates at lower revs, with the turbocharger powered by the exhaust gases - joining in as engine speed rises. The supercharger is powered via a belt drive directly from the crankshaft. This provides maximum pulling power on demand, even at very low engine speeds. TSI engines are designed to deliver maximum torque from engine speeds as low as 1500 or 1750 rpm. And that has the twin benefit of not only increasing your driving pleasure but also cutting fuel consumption.
Latest developments
We never stop refining our TSI technology. Some of our latest ideas for the 1.4 122 PS include: More ways to save weight These range from a lightened cylinder head cover and a weight saving per camshaft to the refined design of the cylinder head itself.
Optimised fuel mixture A new injector with six fuel bores for electronic direct injection helps achieve this. The injector jets have been realigned to give more efficient distribution of the fuel mixture in the combustion chamber. Charge-air intercooling The turbocharger has a water-cooled intercooler with a low-temperature circuit independent of the engine cooling system. As a result we've cut the volume of the charge air system by more than half, allowing a high charge pressure to build up much more quickly. This gives improved dynamics because it reduces the time it takes to achieve maximum charge in the combustion chambers.
Awards for TSI
International Engine of the Year awards Our pioneering technology has impressed motoring experts from across the world. Our 1.4-litre TSI Twincharger engine has won the 1-litre to 1.4-litre category of the prestigious International Engine of the Year Awards for five years running and was voted the International Engine of the Year and Best Green Engine in 2009. The jury for this award is made up of 65 motoring journalists from 32 countries. At the 2009 Awards, the jury said: "Volkswagen not only attained an overall victory, but also won the `Best Green Engine' award. This shows that driving fun and fuel efficiency can certainly be unified in one package." Dr Rüdiger Szengel, Head of Volkswagen Petrol Engine Development, commented on TSI: "Their combination of reduced displacement, direct injection and intelligent engine boosting enables top dynamic performance while keeping emissions and fuel consumption low. Winning awards in three key categories is really a compliment to our development team. TSI engines are genuine trendsetters."
CHAKAN PLANT:
The Volkswagen plant in Chakan occupies a total area of over 2.3million square metres (575 Acres), with buildings covering about 115 thousand square metres, which means, the total premises is 2x1kilometres. A workforce of over 3500 people was engaged in building during its peak construction stages. The plant was built with an investment commitment of INR 3800 Crores (580 million Euros) by Volkswagen India Pvt. Ltd. It is the largest investment by a German company to date in the Indian growth market
Production
The plant has a production capacity of 110,000 vehicles a year. The construction of the plant commenced in 2007 and has been built in a record time of 17 months. The Hon’ble Governor of Maharashtra His Excellency Shri. S. C. Jamir and Prof. Dr. Jochem
Heizmann, officially inaugurated the new plant on March 31st, 2009 in the presence of nearly 500 international guests.
The Pune plant is one of the most modern in the Volkswagen Group. It has a high level of vertical integration and a large share of local suppliers. The facility is the only production plant operated by a German automaker in India that covers the entire production process from press shop through body shop and paint shop to final assembly. The facility uses futuristically designed state-of-the-art equipment. For example, the Body shop uses the Diode Laser Brazing (DLB) technology, whereas the Roof & Side Framer laser technology is used for welding the roof to the body of the car. The facility is also one of the few environment friendly manufacturing plants around the area. For Example, the Exhaust of the Paint shop is re-burnt and the resultant heat and energy is reused. Full-fledged production has taken off at the plant with the production of the Skoda Fabia in May 2009, followed by a Polo based model in December 2009. Volkswagen India Pvt. Ltd., in its commitment towards the economic development of the state of Maharashtra, plans to hire 2500 skilled employees.
Volkswagen Chakan Plant Chronicles:
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November 2006: MOU between Volkswagen and the Government of Maharashtra. April 2007: Work on the construction of the plant starts with levelling. December 2007: Paint shop, Body shop, Assembly & Logistic departments are constructed. November 2008: First trial run of Body shop and Assembly. This month marks the 1st ready car to be manufactured at this state-of-the-art facility. January 2009: First trial run of Paint shop where the 1st painted body of the car is produced. March 2009: Plant Inauguration by His Excellency Shri S. C. Jamir, Hon’ble Governor of Maharashtra in the presence of the Prof. Dr. Jochem Heizmann, Member of Board of Volkswagen AG with responsibility of ‘Group Production’. April 2009: Volkswagen India started the pre-series production of its most anticipated mid-segment model, the new Polo at its Pune plant. May 2009: Start of Production of Skoda Fabia. November 2009: A state-of-the art Communication Centre designed in-line with Volkswagen Group’s international facilities inaugurated in the Plant premises. December 2009: Start of production of Volkswagen India’s first made-in-India car- the Polo from its plant in Chakan, Pune in the presence of Hon’ble Maharashtra CM, Shri Ashok Chavan and Prof. Dr. Jochem Heizmann, Member of Board of Volkswagen AG with responsibility of ‘Group Production’. February 2010: Visit of the German President, Prof. Dr. Horst Koehler to the Plant on his first state visit to India. He was given a warm welcome by Prof. Dr. Jochem Heizmann, Member of Board of Volkswagen AG with responsibility of ‘Group Production’. President Koehler rolled-out the 11,111,111th globally produced Polo from the plant to mark the occasion. The Polo has been in production since 1975 and is available in India in its fifth generation version.
Vision & Values:
Volkswagen is not an entry level car manufacturer. They can modify their product for the local country that they are selling their product to. They can restructure their product to meet the demands of the local market. They have differentiated their product. They have an accessible car. They give their cars a unique feature set. They have a large dealer network. Volkswagen has nice luxury cars but they don’t have good sporty cars. The service is really good. The company also strives for excellence in manufacture of high quality cars and they believe in integrity, respect for people, teamwork, responsibility and autonomy, leadership skills, excellent professional qualifications and commitment to a common goal. They are organized in work groups and believe in personal and professional development. They also have a philosophy of continuous training. They provide employees with a training centre to develop their skills. They want to produce a product that is the “Best in Class.” They believe in luxury cars.
PARLE
About the Company A cream coloured yellow stripped wrapper with a cute baby photo containing 10 - 12 biscuits with the company’s name printed in Red and you know these are Parle G biscuits. Times changed, variety of biscuits did come and go but nothing has changed with these biscuits. Yes, the size of their packing has definitely changed but for the consumers good as these is money savers pack. The Parle name conjures up fond memories across the length and breadth of the country. After all, since 1929, the people of India have been growing up on Parle biscuits & sweets. Initially a small factory was set up in the suburbs of Mumbai city, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called Parle Products, survived and succeeded, by adhering to high quality and improvising from time to time .A decade later, in 1939, Parle Products began manufacturing biscuits, in addition to sweets and toffees. Having already established a reputation for quality, the Parle brand name grew in strength with this diversification. Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went onto become leading names for great taste and quality. For around 75 years, Parle have been manufacturing quality biscuits and confectionery products. Over the years Parle has grown to become a multimillion-dollar company with many of the products as market leaders in their category. The recent introduction of Hide & Seek chocolate chip biscuits
is a product of innovation and caters to a new taste, being India’s first ever chocolate-chip biscuits. 1
All Parle products are manufactured under most hygienic conditions. Great care is exercised in the selection and quality control of raw material and standards ensured at every stage of the manufacturing process. Parle Products has 4 manufacturing units for biscuits and confectionaries at Mumbai, Haryana, Rajasthan and Karnataka. It also has 14 manufacturing units for biscuits & 5 manufacturing units for confectioneries; on contract. All these factories are located at strategic locations, so as to ensure a constant output & easy distribution. Today, Parle enjoys a 40% share of the total biscuit market and a 15% share of the total confectionary market, in India. The marketing mix of Parle for this project has been studied from the point of view of Parle biscuits; mainly Parle-G and Parle hide & seek.
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