Business-education
Business Education
<h2>Volkswagen Betrayed the Trust of the Customer</h2>
Volkswagen admitted it had cheated in the emissions tests of vehicles in the US, which lead to a free-fall in the car manufacturer’s share price. In this cluttered and competitive market, it is very hard to maintain good and robust relations with the customer. Volkswagen was the trusted brand, but its scandal has betrayed that trust and it will take strenuous effort to regain the trust of the consumer. This scandal has made the laws more stringent. Recently, Swiss authorities have banned the sale of almost 200,000 of the brand’s vehicles.
At the time of the scandal The Guardian reported that the vehicles were producing 40 times the amount of emissions allowed, which was collectively equivalent to roughly the same amount of pollution as is emitted by all of the UK's entire industry and agriculture sectors, power stations, and vehicles on the road. Volkswagen’s new boss, Matthias Mueller, said upon his appointment that the company faced “unprecedented challenges” in winning back trust.
This year we have some biggies who got stuck in scams. Earlier, it was Maggi whose credibility crisis has shattered their sales completely. The excessive amount of MSG and the existence of lead were found and that to, without informing about it. Monetary losses can be returned but, consumers had faith on Maggi is now under scanner. Similarly, the money can be recovered but the value of the brand of Volkswagen needs an extra care. It takes strenuous effort to build the brand but within a blink of an eye it gets vanished.
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