•The name Vodafone comes
from Voice data
fone, chosen by the company
to
“Reflect The Provision Of
Voice And Data Services Over
Mobile Phones.“
?STRENGTHS
?WEAKNESS
?OPPORTUNITIES
?THREATS
?Strategy is direction & scope of an
organization over the long term.
?Key part of Corporate strategy
?Developing new products and
services.
?Add value to the services.
?Vodafone has given birth to the
zoozoo…….
?Creative advertising campaign.
The brand to buy
Anticipating customers’ needs
Effective communication
Push strategy
Adding value to its products
The ‘Vodafone live
Innovative services
THEMES FOR ADVERTISEMENT
•Magic Box
•Stock Alerts
•International Roaming
•Bhakti Saagar
•Dating Tips
•Voice SMS
•Fashion Tips
•Recharge anywhere
•Ringtone
•Group SMS
•Call divert
•Background music.
•Exam results.
•Beauty tips.
•Phone Backup
•IPL commentary
•Cricket Alerts
•IPL contests
•Chotta Credit
•Maps Live
•Live Games
•Musical greetings
SUCCESS…
Zoo zoos dominating social networking
sites.
Created Strong Association
Wallpapers, ringtones, videos, contests,
pictures, stories etc of Zoo zoos.
Videos had 3million hits in 3 weeks.
Most watched video. Most watched
brand in breaks.
Vodafone becomes INDIA’s 3’rd biggest
tele-com company after airtel and Reliance,
within a very short period.
?Videos had 3 million hits in 3 weeks
Most watched viral videos for 2
weeks88%.
?awareness of the re-branding, a day
after 24 hour road block on Star TV
network 327.
?660 fans on the Face book fan page.
RESULTS OF MARKETING
?Low cost ads.
?Zoozoo concept.
?Strong advertising.
?Advertises relate to common man.
?Achievement.
THANK YOU
doc_723888374.pptx
from Voice data
fone, chosen by the company
to
“Reflect The Provision Of
Voice And Data Services Over
Mobile Phones.“
?STRENGTHS
?WEAKNESS
?OPPORTUNITIES
?THREATS
?Strategy is direction & scope of an
organization over the long term.
?Key part of Corporate strategy
?Developing new products and
services.
?Add value to the services.
?Vodafone has given birth to the
zoozoo…….
?Creative advertising campaign.
The brand to buy
Anticipating customers’ needs
Effective communication
Push strategy
Adding value to its products
The ‘Vodafone live
Innovative services
THEMES FOR ADVERTISEMENT
•Magic Box
•Stock Alerts
•International Roaming
•Bhakti Saagar
•Dating Tips
•Voice SMS
•Fashion Tips
•Recharge anywhere
•Ringtone
•Group SMS
•Call divert
•Background music.
•Exam results.
•Beauty tips.
•Phone Backup
•IPL commentary
•Cricket Alerts
•IPL contests
•Chotta Credit
•Maps Live
•Live Games
•Musical greetings
SUCCESS…
Zoo zoos dominating social networking
sites.
Created Strong Association
Wallpapers, ringtones, videos, contests,
pictures, stories etc of Zoo zoos.
Videos had 3million hits in 3 weeks.
Most watched video. Most watched
brand in breaks.
Vodafone becomes INDIA’s 3’rd biggest
tele-com company after airtel and Reliance,
within a very short period.
?Videos had 3 million hits in 3 weeks
Most watched viral videos for 2
weeks88%.
?awareness of the re-branding, a day
after 24 hour road block on Star TV
network 327.
?660 fans on the Face book fan page.
RESULTS OF MARKETING
?Low cost ads.
?Zoozoo concept.
?Strong advertising.
?Advertises relate to common man.
?Achievement.
THANK YOU
doc_723888374.pptx