Marketers always look for creative ideas to capture audience's attention.
Imagine, two streakers running nude in the middle of an exciting Rugby Match. That's exactly what Vodafone did to try and attract audience's attention.
Two streakers bearing the Vodafone logo on their bodies invaded the pitch during the second half of a Rugby match between New Zealand and Australia in Sydney.
The streakers ran up to and around New Zealand (All Blacks) player Andrew Mehrtens as he was preparing for a crucial penalty kick.
Though Australia won the match 16-14 the real winner in terms of capturing public attention was VODAFONE. This is a case of Parasitic Marketing as the official sponsor of the event was TELSTRA an Australian Telecom company, which is in direct competition with Vodafone.
Imagine, two streakers running nude in the middle of an exciting Rugby Match. That's exactly what Vodafone did to try and attract audience's attention.
Two streakers bearing the Vodafone logo on their bodies invaded the pitch during the second half of a Rugby match between New Zealand and Australia in Sydney.
The streakers ran up to and around New Zealand (All Blacks) player Andrew Mehrtens as he was preparing for a crucial penalty kick.
Though Australia won the match 16-14 the real winner in terms of capturing public attention was VODAFONE. This is a case of Parasitic Marketing as the official sponsor of the event was TELSTRA an Australian Telecom company, which is in direct competition with Vodafone.