VISUAL IDENTITY

abhishreshthaa

Abhijeet S
VISUAL IDENTITY
It has the benefit of making the company visible. There are four basic components of a company’s identity: its name, logo/symbol, typeface, and the color scheme.


Companies often combine them to create a visual style, which can help to make a statement to people about what the company stands for.


Visual identity is a device for helping people to recognize a company and to recall their image and reputation of the company. When used cleverly, visual identity can help the company to differentiate itself from its competitors.
 
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