Description
Value Opportunity Analysis: Mehak Stores
Retail Brand Management
Value Opportunity Analysis (Retail Store)
VALUE OPPORTUNITY ANALYSIS Ratings on scale of 5 (fields marked x are not included in the survey and the analysis) Emotion Adventure Independence Security Sensuality Confidence Power Identity Point in time Personality Sense of Place Impact Social Environmental Aesthetics Visual Auditory Tactile Olfactory 3 x x x 5 2 Average Score : 3/5 4 5 Average Score : 3/5 x x 4 2 5 3 Average Score : 4.5/5 Average Score : 3.5/5
Taste Ergonomics Comfort Safety Ease of Use Core Technology Reliable Enabling Quality Craftsmanship Durability
x Average Score : 4.33/5 5 4 4 Average Score : 2/5 2 2 Average Score : 4/5 4 4
Net Average Score for the store = 3.53 Analysis
Store : Mehak Stores Andheri(W)
The store in consideration is a store nearby Juhu Circle in Andheri(w).It is a mompop cum organized store.Its not a very big store.It is a store that is made in the modern retail format but yet is social and emotional like a mom-pop store.It is moving from being a Mom n Pop store to being a organized retail store. It sells branded products in foods, beverages and groceries categories.
Note on exclusion of some parameters
The store has been rated on VOA parameters in the first page of this report. The parameters which have not been rated are not applicable for the store under consideration.
Parameters VOA
1. Emotion
The store scores decent on emotion as it provides the much needed security and confidence to the customer.The store is small so the customer has power and confidence to chose from the various products kept on the shelves. The store provides proper bill on every purchase and keeps mainly the branded products in the store. Average Score : 3.5
2. Identity
The basic identity of the store is that it is a supermarket cum mom pop store.Its a kind of store where you get plethora of products in various categories. Its positioned as a convenient store for the residents in Andheri.It provides free home delivery which adds to its brand identity. Average Score : 4.5
3. Impact
The store doesn’t have an environmental impact as such.It does impact on the social aspect.It caters to people who want branded products.It is a favourite store of bachelors and students who get the facility of home delivery. Average Score : 3
4. Aesthetics
The store is not very aesthetically designed. Apart from the visual parameter in the VOA analysis, others are ignored for the current report. The store is a good looking store(visual).The shelves are well designed to attract the customer which also encourages impulse buying. Average Score : 3
5. Ergonomics
The store is very ergonomically designed. The shelves and the products are kept as per the convenience of the customer. Cold drinks are kept at one corner of the store.Biscuits,cakes are kept together.Flour,Rice are stacked together. There are other examples too.Basically,store is designed keeping the customer in mind and his convenience too. Should this attribute be fulfilled, it essentially means that it is providing a more pleasurable way of completing a task. Average Score : 4.33
6. Core Technology
Technologically store is not very advanced.It doesn’t use a computer based billing system as such.They have future plans of it.As of now,they rely on manual billing cum computer billing in some cases and products.So they score less on this parameter. Average Score : 2
7. Quality
On Quality the store scores high overall.All the products available there are genuine. The products are durable as they are original and fresh. The staff there
is also quite supporting and helps the customer to find what he needs. The home delivery system is also quick and accurate so on quality they score 4/5. Average Score : 4
Recommendations
The store is doing good in its target market but there is lot to improve. The parameter on which it has scored the lowest is the Core Technology. The store should enable the technology aspect as soon as possible to improve the experience and security level. One other suggestion that can be is the change of name from Mehak to a more professional name. This will not only increase the aesthetics of the store but also will help the store to shift to a more of supermarket format more smoothly.
doc_354053247.doc
Value Opportunity Analysis: Mehak Stores
Retail Brand Management
Value Opportunity Analysis (Retail Store)
VALUE OPPORTUNITY ANALYSIS Ratings on scale of 5 (fields marked x are not included in the survey and the analysis) Emotion Adventure Independence Security Sensuality Confidence Power Identity Point in time Personality Sense of Place Impact Social Environmental Aesthetics Visual Auditory Tactile Olfactory 3 x x x 5 2 Average Score : 3/5 4 5 Average Score : 3/5 x x 4 2 5 3 Average Score : 4.5/5 Average Score : 3.5/5
Taste Ergonomics Comfort Safety Ease of Use Core Technology Reliable Enabling Quality Craftsmanship Durability
x Average Score : 4.33/5 5 4 4 Average Score : 2/5 2 2 Average Score : 4/5 4 4
Net Average Score for the store = 3.53 Analysis
Store : Mehak Stores Andheri(W)
The store in consideration is a store nearby Juhu Circle in Andheri(w).It is a mompop cum organized store.Its not a very big store.It is a store that is made in the modern retail format but yet is social and emotional like a mom-pop store.It is moving from being a Mom n Pop store to being a organized retail store. It sells branded products in foods, beverages and groceries categories.
Note on exclusion of some parameters
The store has been rated on VOA parameters in the first page of this report. The parameters which have not been rated are not applicable for the store under consideration.
Parameters VOA
1. Emotion
The store scores decent on emotion as it provides the much needed security and confidence to the customer.The store is small so the customer has power and confidence to chose from the various products kept on the shelves. The store provides proper bill on every purchase and keeps mainly the branded products in the store. Average Score : 3.5
2. Identity
The basic identity of the store is that it is a supermarket cum mom pop store.Its a kind of store where you get plethora of products in various categories. Its positioned as a convenient store for the residents in Andheri.It provides free home delivery which adds to its brand identity. Average Score : 4.5
3. Impact
The store doesn’t have an environmental impact as such.It does impact on the social aspect.It caters to people who want branded products.It is a favourite store of bachelors and students who get the facility of home delivery. Average Score : 3
4. Aesthetics
The store is not very aesthetically designed. Apart from the visual parameter in the VOA analysis, others are ignored for the current report. The store is a good looking store(visual).The shelves are well designed to attract the customer which also encourages impulse buying. Average Score : 3
5. Ergonomics
The store is very ergonomically designed. The shelves and the products are kept as per the convenience of the customer. Cold drinks are kept at one corner of the store.Biscuits,cakes are kept together.Flour,Rice are stacked together. There are other examples too.Basically,store is designed keeping the customer in mind and his convenience too. Should this attribute be fulfilled, it essentially means that it is providing a more pleasurable way of completing a task. Average Score : 4.33
6. Core Technology
Technologically store is not very advanced.It doesn’t use a computer based billing system as such.They have future plans of it.As of now,they rely on manual billing cum computer billing in some cases and products.So they score less on this parameter. Average Score : 2
7. Quality
On Quality the store scores high overall.All the products available there are genuine. The products are durable as they are original and fresh. The staff there
is also quite supporting and helps the customer to find what he needs. The home delivery system is also quick and accurate so on quality they score 4/5. Average Score : 4
Recommendations
The store is doing good in its target market but there is lot to improve. The parameter on which it has scored the lowest is the Core Technology. The store should enable the technology aspect as soon as possible to improve the experience and security level. One other suggestion that can be is the change of name from Mehak to a more professional name. This will not only increase the aesthetics of the store but also will help the store to shift to a more of supermarket format more smoothly.
doc_354053247.doc