Use of Facebook Is It Really Useful
Facebook members who wish to follow your business will typically feel less comfortable adding you as friend and opening their private lives to you than merely connecting with your Facebook business page by “liking” it. Facebook has created barriers to adding strangers as friends
Mixing business and pleasure on Facebook personal profiles is often complicated. Because of these limitations, Facebook personal profiles will not grow virally, but Facebook business pages might.
Facebook personal profile friends are limited to 5,000, but there is no limit on the number of Facebook business page fans.
Facebook business-page content can be indexed by the search engines, but Facebook personal-profile content cannot. Facebook business pages can make use of search engines and SEO.
There can be multiple Facebook business page administrators, and their identities will be shielded from visitors and fans. This feature offers Facebook business page administrators flexibility and some degree of privacy.
Facebook business pages support applications and tabs. Personal page application tabs have gone away.
Facebook business page administrators can send updates to fans. Some, not all, of the fans will actually read them, but this feature still has value.
Facebook business pages come equipped by Facebook with a set of analytic tools called Facebook Insights.
Profile Page versus Fan Page[/b][/b]
The average Facebook user uses Facebook not for business but for personal communications. Don’t use a Facebook Group. They are outdated and do not support Facebook Markup Language or Facebook Apps, so they are not as interactive and thus do not make as strong of an impact. You’re supposed to use your real name and you’re also only supposed to have one account. For your page, consider using a title that’s memorable here because you won’t be able to change it later. It’s preferable to reflect your business and use a business name, not a funny character or other business persona that nobody can relate to.
Your profile page is an opportunity to craft a credible real-world story around the reasons your products or services are so valuable. Groups are oldest and simplest way to build community around your brand or company on Facebook. By starting a group, you create a central place for customers, partners, and friends to participate in conversations around your brand. Facebook groups come with boards for posting discussion topics, photos, videos, and links right out of the box. You can also easily send news and updates to your group members as often as you like – messages arrive in their Facebook Inbox. And the best part about Groups is you can create as many as you like for free.
Pages were launched by Facebook in November 2007 as a way for businesses of many types to easily establish a brand presence on Facebook. Pages are a lot like groups, with some important differences:
Pages are more customizable than groups. You can add HTML, Flash, or even Facebook applications to your pages to extend their functionality and the depth of experience users can have with your brand.
Pages get more prominent “Bumper Stickers” real estate than groups on the profile pages of your fans.
There is no limitation to the number of fans in your group that you can message.
“Fans” who join your group are NOT able to invite their friends to be fans of your Page. Fans must either “Share” your page with their friends, or their friends must observe that they “are a fan” of your Page either via their profile page or News Feed.
Facebook has taken an active role in cracking down on Pages not created by authorized agents.
Never before has a social platform emerged that combines the authenticity of FaceBook’s culture with the raw power of FaceBook’s multitude of viral channels to offer such an unprecedented marketing opportunity.
While some remain pessimistic about the potential of social networks to become viable direct marketing channels, I believe that direct marketers who craft intelligent strategies for the Facebook environment–which will require much more creativity than SEM campaigns–will, find success. At the same time, Facebook offers brand marketers entirely new paradigms for designing immersive and persuasive brand experiences.
At the same time, we are still early in the game, and we have a lot left to learn. Only when marketers learn how to capture new kinds of value available for the first time ever inside Facebook will the markets realize just how valuable Facebook is.
Facebook members who wish to follow your business will typically feel less comfortable adding you as friend and opening their private lives to you than merely connecting with your Facebook business page by “liking” it. Facebook has created barriers to adding strangers as friends
Mixing business and pleasure on Facebook personal profiles is often complicated. Because of these limitations, Facebook personal profiles will not grow virally, but Facebook business pages might.
Facebook personal profile friends are limited to 5,000, but there is no limit on the number of Facebook business page fans.
Facebook business-page content can be indexed by the search engines, but Facebook personal-profile content cannot. Facebook business pages can make use of search engines and SEO.
There can be multiple Facebook business page administrators, and their identities will be shielded from visitors and fans. This feature offers Facebook business page administrators flexibility and some degree of privacy.
Facebook business pages support applications and tabs. Personal page application tabs have gone away.
Facebook business page administrators can send updates to fans. Some, not all, of the fans will actually read them, but this feature still has value.
Facebook business pages come equipped by Facebook with a set of analytic tools called Facebook Insights.
Profile Page versus Fan Page[/b][/b]
The average Facebook user uses Facebook not for business but for personal communications. Don’t use a Facebook Group. They are outdated and do not support Facebook Markup Language or Facebook Apps, so they are not as interactive and thus do not make as strong of an impact. You’re supposed to use your real name and you’re also only supposed to have one account. For your page, consider using a title that’s memorable here because you won’t be able to change it later. It’s preferable to reflect your business and use a business name, not a funny character or other business persona that nobody can relate to.
Your profile page is an opportunity to craft a credible real-world story around the reasons your products or services are so valuable. Groups are oldest and simplest way to build community around your brand or company on Facebook. By starting a group, you create a central place for customers, partners, and friends to participate in conversations around your brand. Facebook groups come with boards for posting discussion topics, photos, videos, and links right out of the box. You can also easily send news and updates to your group members as often as you like – messages arrive in their Facebook Inbox. And the best part about Groups is you can create as many as you like for free.
Pages were launched by Facebook in November 2007 as a way for businesses of many types to easily establish a brand presence on Facebook. Pages are a lot like groups, with some important differences:
Pages are more customizable than groups. You can add HTML, Flash, or even Facebook applications to your pages to extend their functionality and the depth of experience users can have with your brand.
Pages get more prominent “Bumper Stickers” real estate than groups on the profile pages of your fans.
There is no limitation to the number of fans in your group that you can message.
“Fans” who join your group are NOT able to invite their friends to be fans of your Page. Fans must either “Share” your page with their friends, or their friends must observe that they “are a fan” of your Page either via their profile page or News Feed.
Facebook has taken an active role in cracking down on Pages not created by authorized agents.
Never before has a social platform emerged that combines the authenticity of FaceBook’s culture with the raw power of FaceBook’s multitude of viral channels to offer such an unprecedented marketing opportunity.
While some remain pessimistic about the potential of social networks to become viable direct marketing channels, I believe that direct marketers who craft intelligent strategies for the Facebook environment–which will require much more creativity than SEM campaigns–will, find success. At the same time, Facebook offers brand marketers entirely new paradigms for designing immersive and persuasive brand experiences.
At the same time, we are still early in the game, and we have a lot left to learn. Only when marketers learn how to capture new kinds of value available for the first time ever inside Facebook will the markets realize just how valuable Facebook is.