Hello fellow managers,
I am based in japan, and planning to work on a contract pharma-manufacturing firm. I would like to analyse the firm, using strategic tools, and make recommendations for their expansion in Asia. They are operating only in America an Europe. My objective is to convince them about the potential of Asia-Pacific and bring them to this region, which has many advantanges to the company as well as the Asian economies. I spoke to two companies and they are interested in my approach.
When I proposed to my supervisor, he kept asking me, rather blasting me with questions, as to how will you measure the data, and test the hypothesis? My null hypothesis is "Strategic alliance is benefecial for the company to expand in Asia", but my boss asks me that it is not possible to use the past data to project future alliances or potential.
Could some one guide me how to begin about? What tools can I employ in this case? Thanks a ton in advance.
Sincerely
VSB.
I am based in japan, and planning to work on a contract pharma-manufacturing firm. I would like to analyse the firm, using strategic tools, and make recommendations for their expansion in Asia. They are operating only in America an Europe. My objective is to convince them about the potential of Asia-Pacific and bring them to this region, which has many advantanges to the company as well as the Asian economies. I spoke to two companies and they are interested in my approach.
When I proposed to my supervisor, he kept asking me, rather blasting me with questions, as to how will you measure the data, and test the hypothesis? My null hypothesis is "Strategic alliance is benefecial for the company to expand in Asia", but my boss asks me that it is not possible to use the past data to project future alliances or potential.
Could some one guide me how to begin about? What tools can I employ in this case? Thanks a ton in advance.
Sincerely
VSB.