Description
During in this such a illustration about university of the balearic islands entrepreneurship and new markets.
University of the
Balearic Islands
Teaching guide
Academic year 2015-16
Subject 11454 - Entrepreneurship and New
Markets
Group Group 1, 1S
Teaching guide B
Language English
1 / 6
Date of publication: 09/07/2015
Before printing this document, please think whether it is really necessary. The environment is a concern of all.
©2015 University of the Balearic Islands. Cra. de Valldemossa, km 7.5. Palma (Balearic Islands). Ph.: +34 - 971 17 30 00. E-07122. CIF: Q0718001A
Document automatically generated at 11:00h of 09/07/2015
Subject identification
Subject 11454 - Entrepreneurship and New Markets
Credits 0.72 de presencials (18 hours) 2.28 de no presencials (57 hours) 3 de totals (75
hours).
Group Group 1, 1S (Campus Extens)
Teaching period 1st semester
Teaching language English
Professors
Horari d'atenció als alumnes
Lecturers
Starting time Finishing time Day Start date Finish date Office
Francisco Julio Batle Lorente
[email protected]
You need to book a date with the professor in order to attend a tutorial.
Contextualisation
Within the framework of the present Master degree program, “Entrepreneurship & New Markets (in Tourism)”
course enables participants to develop and focus on applying entrepreneurial skills and theories/concepts that
allow them to recognize and use market opportunities in- and outside tourism organizations. Thus they are
provided with the necessary base to be innovative and reach sustainable success in the entrepreneurial realm.
In a more abstract sense, the goal of the courseis to promote entrepreneurial thinking in tourism and related
service businesses. It offers students a combination of topicssuch as Entrepreneurship & Entrepreneurial
Skills, Lean Start-Up, Value Proposition Design and Emerging Markets.
The courseis complementary in terms of contents and goals to "Business ans Strategic Models in Tourism" and
"Innovation in Tourism". Beyond these, the present course introduces students to the specific fundamentals
of entrepreneurship and launching new ventures in the tourism and hospitality industry and focueses on the
particualar entreprneurial processes of conceptualising, developing and operating a new business venture.
An understanding of these processes is essential to any budding entrepreneur who will be required to source
finances for the venture, select a site location and plan for the successful operation of the new business. In
addition, special emphasis is placed on PEST trends and emerging needs, which will lead to analyze new sub-
industries, niches and hybrid industries within the tourism sector
In conclusion, the course's basic curriculum goals include:
-to gather sound and application-oriented knowledge to further develop management expertise and new
approaches to entrepreneurship in tourism;
-the topic and self-assessment of key competencies needed to develop entrepreneurial and innovation-related
skills;
University of the
Balearic Islands
Teaching guide
Academic year 2015-16
Subject 11454 - Entrepreneurship and New
Markets
Group Group 1, 1S
Teaching guide B
Language English
2 / 6
Date of publication: 09/07/2015
Before printing this document, please think whether it is really necessary. The environment is a concern of all.
©2015 University of the Balearic Islands. Cra. de Valldemossa, km 7.5. Palma (Balearic Islands). Ph.: +34 - 971 17 30 00. E-07122. CIF: Q0718001A
Document automatically generated at 11:00h of 09/07/2015
- the development of a sound understanding and theory of market, global trends and their implications for
tourism in the short and long term;
Requirements
None
Recommendable
Entrepreneurial skills and motivation
Will to innovate
Will to explore practical aspects of entrepreneurship
Skills
The course is designed to help students to develop severalcompetences related to the above mentioned
objectives.
Specific
* [CE2] Learn how to analyze the structure of tourist activities at all levels, taking into account the
components of sustainable tourism development, diagnosing needs and opportunities as well as limitations
and risks..
* [CE11] Ability to develop integral business plans..
* [CE3] Know how to design new products, detect new emerging tourist markets or segments and undertake
tourism projects starting from the identification of new trends and scenarios, and the dynamics of tourism
markets..
* [CE5] Know the fundamentals and principles of management of the main intangible assets in the tourism
sector and apply them to the achievement of a sustainable competitive advantage. [CE6] Ability to
assume leadership and management responsibilities in public and private agencies involved in tourism
[CE14] Learn the internal operational structure of the different management areas of tourism firm
(operations, finance, sales and distribution, human resources, etc.) as well as their stakeholder management
(interactions, conflicts, etc.), to lead to a sustainable competitive advantage from its integration into the
strategic management. [CE17] Learn the importance of the cultural, social and natural heritage for the
development of strategic tourism plans that incorporate the awareness as a complement for differentiation
and sustainability..
Generic
* [CG1] Know how to find, process and analyze information concerning the tourism sector from different
sources. [CG2] Know how to work in a team and deal with problematic situations in a collaborative way..
Transversal
* [CT6] Being able to take decisions and solve problems..
University of the
Balearic Islands
Teaching guide
Academic year 2015-16
Subject 11454 - Entrepreneurship and New
Markets
Group Group 1, 1S
Teaching guide B
Language English
3 / 6
Date of publication: 09/07/2015
Before printing this document, please think whether it is really necessary. The environment is a concern of all.
©2015 University of the Balearic Islands. Cra. de Valldemossa, km 7.5. Palma (Balearic Islands). Ph.: +34 - 971 17 30 00. E-07122. CIF: Q0718001A
Document automatically generated at 11:00h of 09/07/2015
Basic
* You may consult the basic competencies students will have to achieve by the end of the Master’s degree
at the following address:http://estudis.uib.cat/master/comp_basiques/
Content
In line with the above-mentioned goals and learning outcomes, the course'scontents and topics are based on
three integrated parts:
a- ENTREPRENEURSHIPPROCESSES
b- ENTRPRENEURSHIP DIRECTIONS
c- ENTREPRENEURSHIP FUTURES
Theme content
A. ENTREPRENEURSHIP PROCESSES
Business venturing and alternativentrepreneurship process. Lean Startup/ Entrepreurship.
Kanban approach. Pivoting options. Entrepreneurial metrics.Beyond Canvas.
B. ENTREPRENEURIAL DIRECTIONS
Value-Propositioning Design.Differentiation, Blue Oceans,Meaning and Replicability. Lean
Growth and alternative Acceleration Systems.Alternative sources of Innovation. Open
innovation. Co-working and Entrepreneurial Networking. Knowledge and Cooperation in
Tourism. Spin-out and Spin-in strategies. Social Innovation and Tourism.
C. ENTREPRENEURIAL FUTURES
PEST Trends and prospective meta-trends. Emerging business segments and newmarkets in
Tourism. Fusion and hybrids. Patterns of evolution inthe Tourism Indistry.Emerging business
opportunities in the most relevant Tourism niches.
Teaching methodology
EDUCATIONAL APPROACH
Cooperation with the business community
Data collecting through networking with companies, guest speakers and company visits. Strategic
crowdsourcing for entrepreneurs.
International and global business approach to course themes and topics, contributions by multinational student
groups and company cooperation
TEACHING AND LEARNING METHODS
Contact hours
PBL-tutorials
Case studies
Workshops
Independent studies
University of the
Balearic Islands
Teaching guide
Academic year 2015-16
Subject 11454 - Entrepreneurship and New
Markets
Group Group 1, 1S
Teaching guide B
Language English
4 / 6
Date of publication: 09/07/2015
Before printing this document, please think whether it is really necessary. The environment is a concern of all.
©2015 University of the Balearic Islands. Cra. de Valldemossa, km 7.5. Palma (Balearic Islands). Ph.: +34 - 971 17 30 00. E-07122. CIF: Q0718001A
Document automatically generated at 11:00h of 09/07/2015
Business plan consultation
Assignments and homework
The assessment of one’s own learning and entrepreneurial skills
In-class work activities
Modality Name Typ. Grp. Description Hours
Theory classes Classroom hours Large group (G) Traditional classes
Cooperation with the business community.Strategic
crowdsourcing for entrepreneurs.
Data collecting through networking with companies, guest
speakers and company visits.
International and global business approach to course's topics,
contributions by multinational student groups and company
cooperation
18
At the beginning of the semester a schedule of the subject will be made available to students through the
UIBdigital platform. The schedule shall at least include the dates when the continuing assessment tests will
be conducted and the hand-in dates for the assignments. In addition, the lecturer shall inform students as to
whether the subject work plan will be carried out through the schedule or through another way included in
the Campus Extens platform.
Distance education work activities
Modality Name Description Hours
Individual self-
study
INDIVIDUAL-BASED
ASSIGNMENTS
The assessment of one’s own learning and entrepreneurial skills and
routines
17
Group self-study GROUP-BASED
ASSIGNMENTS
PBL-tutorials
Case studies
Workshops
Independent studies
Business plan consultation
Assignments and homework
40
Specific risks and protective measures
The learning activities of this course do not entail specific health or safety risks for the students and therefore
no special protective measures are needed.
Student learning assessment
The assessment criteria for the coursewill be the following one:
University of the
Balearic Islands
Teaching guide
Academic year 2015-16
Subject 11454 - Entrepreneurship and New
Markets
Group Group 1, 1S
Teaching guide B
Language English
5 / 6
Date of publication: 09/07/2015
Before printing this document, please think whether it is really necessary. The environment is a concern of all.
©2015 University of the Balearic Islands. Cra. de Valldemossa, km 7.5. Palma (Balearic Islands). Ph.: +34 - 971 17 30 00. E-07122. CIF: Q0718001A
Document automatically generated at 11:00h of 09/07/2015
-Class activity- 50 % - It will consist in the above-mentioned assignments, including 2 strategic crowdsourcing
assignments with extrernal businesses in the classroom. An evaluation on active participation in class will
contributeto the grade
-Group-based business idea development, KANBAN and presentation - 30 % It will be presented in an external
envornment, with presence of members of the Mallorca's startup community
- Individual-based assignment- 20% Self-assessment of entrepreneurial skills.
Classroom hours
Modality Theory classes
Technique Papers and projects (non-retrievable)
Description Traditional classes Cooperation with the business community.Strategic crowdsourcing for entrepreneurs.
Data collecting through networking with companies, guest speakers and company visits. International and
global business approach to course's topics, contributions by multinational student groups and company
cooperation
Assessment criteria QUALITY, CRITICAL VISION, INNOVATION, DEDICATION
Final grade percentage: 40% for the training plan A
Final grade percentage: 40% for the training plan B
INDIVIDUAL-BASED ASSIGNMENTS
Modality Individual self-study
Technique Self-assessment systems (retrievable)
Description The assessment of one’s own learning and entrepreneurial skills and routines
Assessment criteria INNOVATION, SELF- CRITICISM, DEDICATION
Final grade percentage: 20% for the training plan A
Final grade percentage: 20% for the training plan B
GROUP-BASED ASSIGNMENTS
Modality Group self-study
Technique Papers and projects (non-retrievable)
Description PBL-tutorials Case studies Workshops Independent studies Business plan consultation Assignments and
homework
Assessment criteria TEAMWORK, INNOVATION, DEDICATION, VALUE
Final grade percentage: 40% for the training plan A
Final grade percentage: 40% for the training plan B
Resources, bibliography and additional documentation
The lecturer's presentations and selections of readings will be the basic documentation the students will require
to complete their assignments and to develop further the module's key competences.
Basic bibliography
Barringer, B. 2009. Prepararing Effective Business Plans, An Entrepreneurial Approach. Pearson Education.
Upper Saddle River.
University of the
Balearic Islands
Teaching guide
Academic year 2015-16
Subject 11454 - Entrepreneurship and New
Markets
Group Group 1, 1S
Teaching guide B
Language English
6 / 6
Date of publication: 09/07/2015
Before printing this document, please think whether it is really necessary. The environment is a concern of all.
©2015 University of the Balearic Islands. Cra. de Valldemossa, km 7.5. Palma (Balearic Islands). Ph.: +34 - 971 17 30 00. E-07122. CIF: Q0718001A
Document automatically generated at 11:00h of 09/07/2015
Ries, E. 2011.The Lean Startup. Crown Business
Complementary bibliography
Osterwalder, A.; Pigneur, Y.; Bernarda, G & Smith, A. 2014. Value Proposition Design. Strategyzer
Other resources
Online resources and apps.
doc_742603673.pdf
During in this such a illustration about university of the balearic islands entrepreneurship and new markets.
University of the
Balearic Islands
Teaching guide
Academic year 2015-16
Subject 11454 - Entrepreneurship and New
Markets
Group Group 1, 1S
Teaching guide B
Language English
1 / 6
Date of publication: 09/07/2015
Before printing this document, please think whether it is really necessary. The environment is a concern of all.
©2015 University of the Balearic Islands. Cra. de Valldemossa, km 7.5. Palma (Balearic Islands). Ph.: +34 - 971 17 30 00. E-07122. CIF: Q0718001A
Document automatically generated at 11:00h of 09/07/2015
Subject identification
Subject 11454 - Entrepreneurship and New Markets
Credits 0.72 de presencials (18 hours) 2.28 de no presencials (57 hours) 3 de totals (75
hours).
Group Group 1, 1S (Campus Extens)
Teaching period 1st semester
Teaching language English
Professors
Horari d'atenció als alumnes
Lecturers
Starting time Finishing time Day Start date Finish date Office
Francisco Julio Batle Lorente
[email protected]
You need to book a date with the professor in order to attend a tutorial.
Contextualisation
Within the framework of the present Master degree program, “Entrepreneurship & New Markets (in Tourism)”
course enables participants to develop and focus on applying entrepreneurial skills and theories/concepts that
allow them to recognize and use market opportunities in- and outside tourism organizations. Thus they are
provided with the necessary base to be innovative and reach sustainable success in the entrepreneurial realm.
In a more abstract sense, the goal of the courseis to promote entrepreneurial thinking in tourism and related
service businesses. It offers students a combination of topicssuch as Entrepreneurship & Entrepreneurial
Skills, Lean Start-Up, Value Proposition Design and Emerging Markets.
The courseis complementary in terms of contents and goals to "Business ans Strategic Models in Tourism" and
"Innovation in Tourism". Beyond these, the present course introduces students to the specific fundamentals
of entrepreneurship and launching new ventures in the tourism and hospitality industry and focueses on the
particualar entreprneurial processes of conceptualising, developing and operating a new business venture.
An understanding of these processes is essential to any budding entrepreneur who will be required to source
finances for the venture, select a site location and plan for the successful operation of the new business. In
addition, special emphasis is placed on PEST trends and emerging needs, which will lead to analyze new sub-
industries, niches and hybrid industries within the tourism sector
In conclusion, the course's basic curriculum goals include:
-to gather sound and application-oriented knowledge to further develop management expertise and new
approaches to entrepreneurship in tourism;
-the topic and self-assessment of key competencies needed to develop entrepreneurial and innovation-related
skills;
University of the
Balearic Islands
Teaching guide
Academic year 2015-16
Subject 11454 - Entrepreneurship and New
Markets
Group Group 1, 1S
Teaching guide B
Language English
2 / 6
Date of publication: 09/07/2015
Before printing this document, please think whether it is really necessary. The environment is a concern of all.
©2015 University of the Balearic Islands. Cra. de Valldemossa, km 7.5. Palma (Balearic Islands). Ph.: +34 - 971 17 30 00. E-07122. CIF: Q0718001A
Document automatically generated at 11:00h of 09/07/2015
- the development of a sound understanding and theory of market, global trends and their implications for
tourism in the short and long term;
Requirements
None
Recommendable
Entrepreneurial skills and motivation
Will to innovate
Will to explore practical aspects of entrepreneurship
Skills
The course is designed to help students to develop severalcompetences related to the above mentioned
objectives.
Specific
* [CE2] Learn how to analyze the structure of tourist activities at all levels, taking into account the
components of sustainable tourism development, diagnosing needs and opportunities as well as limitations
and risks..
* [CE11] Ability to develop integral business plans..
* [CE3] Know how to design new products, detect new emerging tourist markets or segments and undertake
tourism projects starting from the identification of new trends and scenarios, and the dynamics of tourism
markets..
* [CE5] Know the fundamentals and principles of management of the main intangible assets in the tourism
sector and apply them to the achievement of a sustainable competitive advantage. [CE6] Ability to
assume leadership and management responsibilities in public and private agencies involved in tourism
[CE14] Learn the internal operational structure of the different management areas of tourism firm
(operations, finance, sales and distribution, human resources, etc.) as well as their stakeholder management
(interactions, conflicts, etc.), to lead to a sustainable competitive advantage from its integration into the
strategic management. [CE17] Learn the importance of the cultural, social and natural heritage for the
development of strategic tourism plans that incorporate the awareness as a complement for differentiation
and sustainability..
Generic
* [CG1] Know how to find, process and analyze information concerning the tourism sector from different
sources. [CG2] Know how to work in a team and deal with problematic situations in a collaborative way..
Transversal
* [CT6] Being able to take decisions and solve problems..
University of the
Balearic Islands
Teaching guide
Academic year 2015-16
Subject 11454 - Entrepreneurship and New
Markets
Group Group 1, 1S
Teaching guide B
Language English
3 / 6
Date of publication: 09/07/2015
Before printing this document, please think whether it is really necessary. The environment is a concern of all.
©2015 University of the Balearic Islands. Cra. de Valldemossa, km 7.5. Palma (Balearic Islands). Ph.: +34 - 971 17 30 00. E-07122. CIF: Q0718001A
Document automatically generated at 11:00h of 09/07/2015
Basic
* You may consult the basic competencies students will have to achieve by the end of the Master’s degree
at the following address:http://estudis.uib.cat/master/comp_basiques/
Content
In line with the above-mentioned goals and learning outcomes, the course'scontents and topics are based on
three integrated parts:
a- ENTREPRENEURSHIPPROCESSES
b- ENTRPRENEURSHIP DIRECTIONS
c- ENTREPRENEURSHIP FUTURES
Theme content
A. ENTREPRENEURSHIP PROCESSES
Business venturing and alternativentrepreneurship process. Lean Startup/ Entrepreurship.
Kanban approach. Pivoting options. Entrepreneurial metrics.Beyond Canvas.
B. ENTREPRENEURIAL DIRECTIONS
Value-Propositioning Design.Differentiation, Blue Oceans,Meaning and Replicability. Lean
Growth and alternative Acceleration Systems.Alternative sources of Innovation. Open
innovation. Co-working and Entrepreneurial Networking. Knowledge and Cooperation in
Tourism. Spin-out and Spin-in strategies. Social Innovation and Tourism.
C. ENTREPRENEURIAL FUTURES
PEST Trends and prospective meta-trends. Emerging business segments and newmarkets in
Tourism. Fusion and hybrids. Patterns of evolution inthe Tourism Indistry.Emerging business
opportunities in the most relevant Tourism niches.
Teaching methodology
EDUCATIONAL APPROACH
Cooperation with the business community
Data collecting through networking with companies, guest speakers and company visits. Strategic
crowdsourcing for entrepreneurs.
International and global business approach to course themes and topics, contributions by multinational student
groups and company cooperation
TEACHING AND LEARNING METHODS
Contact hours
PBL-tutorials
Case studies
Workshops
Independent studies
University of the
Balearic Islands
Teaching guide
Academic year 2015-16
Subject 11454 - Entrepreneurship and New
Markets
Group Group 1, 1S
Teaching guide B
Language English
4 / 6
Date of publication: 09/07/2015
Before printing this document, please think whether it is really necessary. The environment is a concern of all.
©2015 University of the Balearic Islands. Cra. de Valldemossa, km 7.5. Palma (Balearic Islands). Ph.: +34 - 971 17 30 00. E-07122. CIF: Q0718001A
Document automatically generated at 11:00h of 09/07/2015
Business plan consultation
Assignments and homework
The assessment of one’s own learning and entrepreneurial skills
In-class work activities
Modality Name Typ. Grp. Description Hours
Theory classes Classroom hours Large group (G) Traditional classes
Cooperation with the business community.Strategic
crowdsourcing for entrepreneurs.
Data collecting through networking with companies, guest
speakers and company visits.
International and global business approach to course's topics,
contributions by multinational student groups and company
cooperation
18
At the beginning of the semester a schedule of the subject will be made available to students through the
UIBdigital platform. The schedule shall at least include the dates when the continuing assessment tests will
be conducted and the hand-in dates for the assignments. In addition, the lecturer shall inform students as to
whether the subject work plan will be carried out through the schedule or through another way included in
the Campus Extens platform.
Distance education work activities
Modality Name Description Hours
Individual self-
study
INDIVIDUAL-BASED
ASSIGNMENTS
The assessment of one’s own learning and entrepreneurial skills and
routines
17
Group self-study GROUP-BASED
ASSIGNMENTS
PBL-tutorials
Case studies
Workshops
Independent studies
Business plan consultation
Assignments and homework
40
Specific risks and protective measures
The learning activities of this course do not entail specific health or safety risks for the students and therefore
no special protective measures are needed.
Student learning assessment
The assessment criteria for the coursewill be the following one:
University of the
Balearic Islands
Teaching guide
Academic year 2015-16
Subject 11454 - Entrepreneurship and New
Markets
Group Group 1, 1S
Teaching guide B
Language English
5 / 6
Date of publication: 09/07/2015
Before printing this document, please think whether it is really necessary. The environment is a concern of all.
©2015 University of the Balearic Islands. Cra. de Valldemossa, km 7.5. Palma (Balearic Islands). Ph.: +34 - 971 17 30 00. E-07122. CIF: Q0718001A
Document automatically generated at 11:00h of 09/07/2015
-Class activity- 50 % - It will consist in the above-mentioned assignments, including 2 strategic crowdsourcing
assignments with extrernal businesses in the classroom. An evaluation on active participation in class will
contributeto the grade
-Group-based business idea development, KANBAN and presentation - 30 % It will be presented in an external
envornment, with presence of members of the Mallorca's startup community
- Individual-based assignment- 20% Self-assessment of entrepreneurial skills.
Classroom hours
Modality Theory classes
Technique Papers and projects (non-retrievable)
Description Traditional classes Cooperation with the business community.Strategic crowdsourcing for entrepreneurs.
Data collecting through networking with companies, guest speakers and company visits. International and
global business approach to course's topics, contributions by multinational student groups and company
cooperation
Assessment criteria QUALITY, CRITICAL VISION, INNOVATION, DEDICATION
Final grade percentage: 40% for the training plan A
Final grade percentage: 40% for the training plan B
INDIVIDUAL-BASED ASSIGNMENTS
Modality Individual self-study
Technique Self-assessment systems (retrievable)
Description The assessment of one’s own learning and entrepreneurial skills and routines
Assessment criteria INNOVATION, SELF- CRITICISM, DEDICATION
Final grade percentage: 20% for the training plan A
Final grade percentage: 20% for the training plan B
GROUP-BASED ASSIGNMENTS
Modality Group self-study
Technique Papers and projects (non-retrievable)
Description PBL-tutorials Case studies Workshops Independent studies Business plan consultation Assignments and
homework
Assessment criteria TEAMWORK, INNOVATION, DEDICATION, VALUE
Final grade percentage: 40% for the training plan A
Final grade percentage: 40% for the training plan B
Resources, bibliography and additional documentation
The lecturer's presentations and selections of readings will be the basic documentation the students will require
to complete their assignments and to develop further the module's key competences.
Basic bibliography
Barringer, B. 2009. Prepararing Effective Business Plans, An Entrepreneurial Approach. Pearson Education.
Upper Saddle River.
University of the
Balearic Islands
Teaching guide
Academic year 2015-16
Subject 11454 - Entrepreneurship and New
Markets
Group Group 1, 1S
Teaching guide B
Language English
6 / 6
Date of publication: 09/07/2015
Before printing this document, please think whether it is really necessary. The environment is a concern of all.
©2015 University of the Balearic Islands. Cra. de Valldemossa, km 7.5. Palma (Balearic Islands). Ph.: +34 - 971 17 30 00. E-07122. CIF: Q0718001A
Document automatically generated at 11:00h of 09/07/2015
Ries, E. 2011.The Lean Startup. Crown Business
Complementary bibliography
Osterwalder, A.; Pigneur, Y.; Bernarda, G & Smith, A. 2014. Value Proposition Design. Strategyzer
Other resources
Online resources and apps.
doc_742603673.pdf