Basic Types of Research Approaches or Research Technique
There are two broad categories of research: qualitative research and quantitative research.
Difference between Qualitative &Quantitative research
The number of people you speak to determines whether the research is considered qualitative or quantitative. In a qualitative research study, such as a focus group, you are gathering information from a small number of people (typically under 100). On the other hand, in a quantitative study, such as a telephone survey, you are gaining input from a large number of people (normally at least 200).
Qualitative research is used when it is important to understand why someone does something, such as respond favorably to an advertisement. Quantitative research is used when you are seeking to learn how many people in a population are likely to respond a certain way, such as vote.
A. Qualitative Research - uses words, rather than numbers, to explain research findings.
B. Quantitative Research - uses numbers in a form of mathematical analysis to explain research findings.
Some examples of when qualitative research is helpful include:
Testing response to advertising messages and concepts
Analyzing response to products and features
Exploring what issues should be tested during quantitative research
Quantitative research is the method to use when:
Measuring market size
Analyzing demand of a new product
Determining how many people exhibit a particular attitude or behavior
Measuring the size of particular market segments
Quantitative research is the method to use when:
Measuring market size
Analyzing demand of a new product
Determining how many people exhibit a particular attitude or behavior
Measuring the size of particular market segments
Qualitative methods have at least four distinguishing characteristics:
1. Small numbers of respondents. The idea is to devote a considerable amount of time on each interview to get to the heart of a matter.
2. Unstructured question formats. That is, the questions are not completely predetermined and the interviewer is free to probe for all details and underlying feelings.
3. Indirect measurement of respondents' feelings and beliefs. Respondents provide descriptive information about their thought and feelings. These are not easily projected to the population.
4. Direct observation. The interviewer not only records answers but observes how questions affect interviewees. Hesitant answers, agitation, smiling, sweating, calmness, boredom etc. are all observable and all tell us something about the individuals’ state of mind.
There are two broad categories of research: qualitative research and quantitative research.
Difference between Qualitative &Quantitative research
The number of people you speak to determines whether the research is considered qualitative or quantitative. In a qualitative research study, such as a focus group, you are gathering information from a small number of people (typically under 100). On the other hand, in a quantitative study, such as a telephone survey, you are gaining input from a large number of people (normally at least 200).
Qualitative research is used when it is important to understand why someone does something, such as respond favorably to an advertisement. Quantitative research is used when you are seeking to learn how many people in a population are likely to respond a certain way, such as vote.
A. Qualitative Research - uses words, rather than numbers, to explain research findings.
B. Quantitative Research - uses numbers in a form of mathematical analysis to explain research findings.
Some examples of when qualitative research is helpful include:
Testing response to advertising messages and concepts
Analyzing response to products and features
Exploring what issues should be tested during quantitative research
Quantitative research is the method to use when:
Measuring market size
Analyzing demand of a new product
Determining how many people exhibit a particular attitude or behavior
Measuring the size of particular market segments
Quantitative research is the method to use when:
Measuring market size
Analyzing demand of a new product
Determining how many people exhibit a particular attitude or behavior
Measuring the size of particular market segments
Qualitative methods have at least four distinguishing characteristics:
1. Small numbers of respondents. The idea is to devote a considerable amount of time on each interview to get to the heart of a matter.
2. Unstructured question formats. That is, the questions are not completely predetermined and the interviewer is free to probe for all details and underlying feelings.
3. Indirect measurement of respondents' feelings and beliefs. Respondents provide descriptive information about their thought and feelings. These are not easily projected to the population.
4. Direct observation. The interviewer not only records answers but observes how questions affect interviewees. Hesitant answers, agitation, smiling, sweating, calmness, boredom etc. are all observable and all tell us something about the individuals’ state of mind.