HEY FRIENDS! IF U WANT TO STUDY WHOLE S.S.M ONLY IN FEW HRS AND SCORE VERY GOOD MARKS THEN FOLLOW THIS QUESTION BANK.
8 P'S OF TOURISM, HOTEL, AIRLINE, BANK AND INSURANCE INDUSTRY
R.A.T.E.R ANALYSIS (5 DETERMINANTS OF QUALITY) (WITH REFERENCE TO HOSPITAL AND AIRLINE INDUSTRY)
SERVICE GAP AND SERVICE FAILURE (WITH REFERENCE TO AIRLINE AND HOTEL INDUSTRY AND I.T INDUSTRY)
SERVICE FLOWER (WITH REFERENCE TO BANKING AND AIRLINE)
FISH BONE ANALYSIS ( ROOT CAUSE ANALYSIS OR CAUSE EFFECT ANALYSIS) (WITH REFERENCE TO AIRLINE AND I.T INDUSTRY)
SERVICE MAPPING AND BLUE PRINT (WITH REFERENCE TO TOURISM, INSURANCE AND AIRLINE)
P'S FOR 10 MARKS
PRICING IN HOSPITAL AND TOURISM INDUSTRY.