Tricks to Get Customers Loyalty Despite of Competition
Competition is everywhere. What will cause customers to buy from you rather than your competitors? Is an on going question in minds of every businessmen
Price
Getting this right is the first order of business. In fact, more than one-third of the survey respondents said that being able to pay their bills on time was a "luxury." In the face of this overwhelming need to fulfill shoppers' demand for affordability, it's essential to meet or beat the competition's pricing on selected front-line products and services. Then you can provide bundled services or additional products at more profitable price points.
Added Value
Online comparison shopping is the norm these days, and whether you sell online, offline or both, shoppers are looking for that little extra nudge when choosing where to make their final purchase. Free shipping, coupons and buy-one get-one sales are currently among the most popular incentives. You can also offer unique incentives, such as a special money-back guarantee or a free initial consultation, depending on your type of business, product or service..
Convenience
Gone are the days of cheap gas and moms with unlimited time to shop. Now customers want and expect convenience, which accounts in part for the tremendous surge in online shopping. If you have an e-commerce website, streamline the checkout process, particularly for returning customers Traditional brick-and-mortar store owners should re-evaluate hours of operation, as well as checkout wait times and staffing to ensure a speedy and convenient shopping experience, especially if working mothers are your bread and butter.
Trust
Recommendations from friends and peers--including consumer opinions posted online--are among the most trusted and can have the greatest influence on a purchase decision. So include testimonials, reviews or a message board on your website that helps customers understands why they should believe in your company and trust what you sell.
Conscience
Does your business engage in green practices? What are your charitable affiliations? Detail your activism on your website, in your company newsletter or through in-store promotions. Get involved at the local level and encourage your customers to participate, such as through food or clothing drives, or by cleaning up the local park. You'll establish a positive relationship with customers that sets you apart from your competition and motivates like-minded customers to buy from you.