Transportation Management

Description
The PPT includes the importance of transportation in the supply chain management.

Transportation Management
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11

Role of Transportation in SCM
?outbound shipping cost of $750 million

?Amazon Example ?shipping revenue accounted for $511 million.

incurred by firm.

?Amazon net profit = $359 million on net sales

of $8490 million in the Year 2005.

22

Webvan -Grocery on net: Failure
?Launched in 1999 and raised $ 800 million

from venture capitalists.

?Market Cap went to 16 billion dollars at one

time.

?Company made huge losses and declared

bankruptcy in 2001.

33

Growing importance of Transportation in India
?Imports have increased at the average

rate of 8.8 % annually.
?Exports have increased at the average

rate of 9.3 % annually.

?Increased consumption in the domestic

market as a result of growing economy.

?Clearly, efficient transportation System is

required.

44

Logistics Costs for the Indian Economy
Year

Inventory Total Transport Carrying Cost Cost % % 40.45 43.44 45.06 47.89

Administration Cost % 3.85 3.85 3.85 3.85

95-96 97-98 01-02 03-04

55.70 52.72
51.09

48.26

Source: Raghuram & Shah 2004
55

Decisions Involved
?Design of Transport network ?Designing the most effective way of reaching products to the customers and raw materials to factories. ?Selection of the transport mode ?Choosing the most effective way of transport from the available options.

66

Cost Involved
?Transportation cost ?Inventory cost ?Facility cost ?Handling cost ?Service level cost
77

Amazon Transport Network
significantly in Warehouses.

?Amazon started with one warehouse. ?To reduce total costs , Amazon has invested

?In 2006, It has 7 warehouses in the USA and 5

warehouses outside the USA.

88

Sabare InternationalOutsourcing Decision
labor and plant investments costs and transported pillows to the USA.

?Sabre manufactured pillows in India to reduce

99

Norway Fish SupplierExample

?The supplier has found that ?in Norway, the labor costs to convert the fresh

catch into fillets is high : 1.36 dollars per pound. ?In China, it can be done at 23 cents per pound. ?Shipping needs to be done in refrigerated storage from Norway to China and back. ?What should he do ?

1010

?What do you think about the following

statement?

?European countries such as Britain

significantly imports flowers and fruits instead of producing it .

1111

Environmental Implications of Transportation Decisions ?Increased global warming gas in some
situations.
?European commission is planning to levy tax

on the international fuel and (or) include international freight in Emissions Trading program.

?Should every such transport be taxed ?
1212

Design of Transport Network
Direct Shipping with/without milk run

Warehousing

Cross-docking

1313

What is Direct Shipping?
?Point-to-point service
?manufacturer delivers goods directly to

the retail outlet ?Eliminates need for intermediate facilities (e.g., warehouses and distribution centers)

?Direct shipping beneficiaries
?Commonly used for warehouse club

stores, mass merchandisers

1414

What items are Direct Shipping candidates?
?Direct shipping candidates
items, specialty products
?Perishable items, high volume goods, high bulk
According to Stores Magazine, twenty-five percent of grocery products never see the inside of a warehouse. They go directly to the Store.

1515

Advantages of Direct Shipping?
?Less handling and less

opportunity for product damage ?Faster production to store shelf time sales, service, satisfaction ?Improved accuracy – invoices match receiving records, correct products enter the store
1616

challenges associated with direct shipping?
?Greater hassle for store personnel

activity ?No risk pooling benefit ?Stock out risk for a supplier problem ?Transportation costs can be higher ?Not well suited to high variation products and situations
1717

?More deliveries, paperwork,

Shipping Via Distribution Center
Receiv e Putaw ay

Reserve Storage

Replen ish

Ship

Pick

Active Storage

1818

When do you use DC?
? This format works well for products that:
? Have long manufacturing lead times ? Are slow moving items that you can’t directly deliver

from suppliers discounts

? Are bought in large quantities in order to obtain quantity ? Are manufactured by suppliers who cannot support the

value added services needed to get merchandise “store ready”

1919

Traditional Cross dock
Definition: A one-step, direct move from receiving dock to shipping dock; trailer to trailer. Cross Dock Moved as cartons but mostly pallets. Automation is minimal in these sites

Supplier 1 Regional DC 3 Supplier 2 Regional DC 2

Examples: Inbound automotive networks Breaking down local
2020

Regional DC 1



2121

Type 2 - Traditional Cross dock
What does it look like?
This material will sit no more than an hour or so.

2222

When to use cross docking?
?Use this format …
of inventory.
?To consolidate inter-facility transfers ?To build production facility bound ?Toyota Kirloskar Cross docking

loads from multiple supplier loads

2323

Short-Term Staging Crossdock Timing Mismatch Between Inbound & Outbound
Supplier 1 Stores 3, 4, & 7 Supplier 2 Store 2 Store 1

Definition: Cross Dock

Inbound items are received & staged (shortterm) until needed for outbound load

Staging / Storage

Merchandise is in cartons and store ready and store specific

This material will sit as long as a

2424

Flow Thru Center
Definition
Supplier 1 Supplier 2 Supplier 3 Supplier 4

Buyers pre-allocate purchases to stores.

DC

Pallets or cases removed from inbound trailers and immediately cross-docked to store-bound trailer.
Store 1

Wal-Mart, Office Depot

Store x

Store 5

Store 4

Store 3

Store 2



One outbound door dedicated to each store. Lots of automation typically 2525 involved.

When do you use Flow Through?
?Use this for high volume flow-thru

merchandise to marry it with slow movers

Pareto of SKUs Based on Total Lines
100 100

80

Store these items

80

60

60

40

40

20

0

Flow these fast moving items thru
# Of SKUs

20

0

2626

What is the advantage of Flow Through?
Conventional process RECEIVE Flow-Thru process $.8 5 RECEIVE $.8 5 PUTAWA $.5 Y 8 ORDER $.9 PREP 7 PICK/STA $.9 GE 1 LOAD/SH $.8 IP 9

$4.2 0 per ton

ORDER $.9 PREP 7 STAGE $.6 5 $.8 LOAD/SH IP 9

$3.3 6 per ton
2727

? Requires strong IT capabilities & real-time info sharing with

Flow Thru Center Requirements

suppliers ? ASN via EDI ? Requires sophisticated suppliers who can get product store ready ? Price ticketing ? Barcode labeling ? Pick & pack not just case pick product ? Automation is needed to deliver the speed and accuracy of sortation ? Requires buyer cooperation and timely decisions ? Maintaining product visibility as it moves through the system ? Product availability, accuracy, & quality are critical

2828

Cross Docking Issues in India
?Trucking industry contains many

nonprofessional small operators.

?Managing delivery reliability is crucial ?Quality problems-Goods are kept in open

spaces due to non availability of space.

2929

Temporal Aggregation- useful idea in practice
?Combines orders over a period of time before

the shipment.

? Reduces transportation cost. ?Reduces variability and improves planning ?Reduces the responsiveness.

3030

Value Density
?Ratio of rupee value of the product to weight. ?Importance of transportation cost in overall

product cost.
?Examine tradeoff between inventory and

transportation cost

3131

Value Density-Example
Price Weight Value Transport Shipping cost Density Cost Kg As % of price $500/kg $ 12.4 $30 / kg $ 6.0 $5 / kg $ 18.2 0.8 13.3 36.4 $1500 3 $ 15 $5 0.5 1

3232

Milk Runs
? Daily transportation of goods from company

warehouse to company retail outlets.
For example- Subhiksha

?

? Transportation of components from vendors

to factories.
?

For Example- Tata Motors

3333

Tailored TransportationCustomer Density and Distance
Short Distance Medium Distance

Long Distance

High Density Private fleet Cross Dock Cross dock with with milk runs with milk runs milk runs Medium Density Low Density Third party milk LTL runs LTL

Third party milk LTL/ package Package carrier runs/ LTL carrier
3434

Transport Mode Selection

3535

Factors that influence the transportation mode decision
?Economics of distance. ?Fixed costs such as vehicle charges, driver rates spread over long distance ?Economics of load ?Economics of vessel size
? Total cost per container per annum (4000 TEU )=$2315 ? Total cost per container per annum (9000 TEU )=$1449

?Asymmetry of rates
3636

Best Practices In Transportation

?Use of 20 TEU and 40 TEU Containers

3737

Disadvantages without containercosts due to piece by piece use ?Higher labor

loading and counting. ?Higher Transport time due to piece by piece loading unloading. ?Chances of higher damage due to extensive handling. ?Higher losses due to theft, ignorance. ?Use of container significantly reduces these problems as there is no need for piece by piece loading, unloading counting etc

3838



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