Traditional Marketing V/s Internet Marketing

[sunandaC]

Traditional Marketing V/s Internet Marketing

Marketing over the years more so recently has started being used interchangeably with advertising. Now since the explosion of the internet; advertising paradigms have been constantly changing.

The first Web advertisement was placed on the Hot Wired web site in October 1994. AT&T, MCI, Sprint, Volvo, Club Med, ZIMA were the first to try it out and the Internet advertising has come a long way since then.

Here, I would attempt to compare Internet Advertising with Traditional Advertising:
Let’s have a look:

Traditional Advertising:

 Traditional advertising is static.

 Space is not a restricting factor

 The proportion of advertising to editorial is high sometimes 50:50.

 Does not evoke immediate action.

 Response to the action is not immediate.

 Advertisements are passively received.

 Advertising does not always target a much focused audience.

 Advertisements are ubiquitous.

 

[jitendra05]

Traditional Marketing V/s Internet Marketing

Marketing over the years more so recently has started being used interchangeably with advertising. Now since the explosion of the internet; advertising paradigms have been constantly changing.

The first Web advertisement was placed on the Hot Wired web site in October 1994. AT&T, MCI, Sprint, Volvo, Club Med, ZIMA were the first to try it out and the Internet advertising has come a long way since then.

Here, I would attempt to compare Internet Advertising with Traditional Advertising:
Let’s have a look:

Traditional Advertising:

 Traditional advertising is static.

 Space is not a restricting factor

 The proportion of advertising to editorial is high sometimes 50:50.

 Does not evoke immediate action.

 Response to the action is not immediate.

 Advertisements are passively received.

 Advertising does not always target a much focused audience.

 Advertisements are ubiquitous.

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