Use of twitter to put in tweets with original content as input to create a blog post
Do comment on another blog and use the comment as the basis for an original post on your blog.
Do a post comprised of comments (or links) other people have shared on Twitter you’ve found valuable.
Use Twitter-based responses you’ve received from others on blogs
Start inviting guest posts for your blog, then tweet links to your invitation post to solicit guest bloggers.
When you come across someone interested in topics related to your blog, ask them to do a guest blog post (and refer them back to the post in #5).
If you write a guest post for another site, do a complementary post on your blog pointing your followers to it.
Create your own Twitter chat linked to your blog topic to benefit your audience.
Use answers you’ve created for LinkedIn Q&A or other discussion groups as starters for blog posts.
Use what people on Facebook, Twitter, or other networks are talking about as the inspiration for a post. Be sure to include links to the original conversation, including letting the people you’re referencing know about it so they can promote it within their networks.
Be human and socially intriguing
Engage with people on relevant topics. Talk, respond, and initiate conversations.
Regularly share strong, intriguing content, especially news & interesting links – It’s easy to say, “Don’t be boring.”
If you struggle generating enough rich content on your own, at least share and link to rich content others are creating.
Nobody likes an aggressive salesperson in real life or online. Cool the sales pitch and attract followers at their pace.
It’s okay and advisable to follow other people in your audience groups first. It’s also okay to weed out people who aren’t active. It’s especially good for organizations to have written guidelines on how and why they’re making these decisions.
That means a blog or website that’s “your property,” as opposed to a Facebook presence subject to what Facebook decides to do.
Also ask your current followers who they think you should be linked to in their social networks.
If someone has taken time to seek you out and isn’t a spammer, follow them back if they fit your target profile
If there are key influencers or experts in your audience, it’s a good practice to follow the people they follow.
Select several social media platforms supporting your business strategy and objectives; concentrate your presence on these alone. You might have one location for content (i.e., a blog or micro-blog), a second for networking (maybe Twitter or LinkedIn), and a third for community interaction (Facebook or LinkedIn).
Divide social media time into 3 roughly equal parts – reading and monitoring social media in your topic area, commenting and participating on other peoples’ sites, and creating content for your own site. From this framework, decide how much time weekly you can invest on social media. Really work to stick to your time expectations.
Before blogging, determine how many times monthly you expect to blog. Pre-write that many posts to see if the frequency is viable and to build a month-long content cushion for when time is limited.
Choose creating and consistently delivering less content over wild swings in activity. Faithfully writing one blog post weekly and three tweets daily is better than three posts your first week with lots of Twitter activity then going silent for weeks.