Description
This PPT is basically based on toy shop which we are proposed to introduce in one of the mall in Mumbai.
08 Feb¶12
1
About us« ? In 1948 Charles Lazarus opened ³Children¶s Supermarket´ ? In 1958 Adopted super market model and named Toys ³R´ us. ? Chairman & CEO Gerald L. Storch ? Turnover ± $ 13.64 billion
2
Brands ? Toys "R" us Inc. is one of the leading retailers of toys and baby products with more than 1500 toy and baby specialty stores worldwide. ? It sells through it's 1600 stores in US & world wise as well as online.
3
? Brand Personas1. A young couple who lives in a penthouse of a high rise building in south Mumbai. They are owners of a large business which is spread over 3 countries. Their favorite holidaying places are Europe and New Zealand. A couple of year back they became parents of a baby girl.
4
? Brand Personas2. A man who pampers his children's a lot by getting them whatever they need. He travels all around the world for his work and gets the best things possible for his kids. He owns BMW X1. He loves playing billiard and is a member of most prestigious clubs in India.
5
3. A famous celebrity couple who has entered into parenthood. They are the style icons and are on hunt by the medias. Recently they have signed with famous TV channel.
6
4. Half yearly, we have planned to invite families of businessman, Corporate faces like Directors, CEO & some top officials in organization. Demos for new products will be presented in front of family members.
7
5. A man working in private limited company owns a Hero Honda bike and earns 4-5 Lacks p.a. He owns 1BHK flat in Nerul, Navi Mumbai, he tries to provide his kid everything that his kid insist for.
8
TAG Line
FUN UNLIMITED««
9
USP
WE NOT ONLY MAKE THEM PLAY BUT ALSO MAKE THEM LEARN
10
Toys
? Action figures & playsets ? Animal playset ? Back to school ? Books ? Cars & Trains ? Clocks & Watches ? Dolls ? Games ? Jigsaw & Puzzles
11
Learning Toys
? Creative Play ? Electronic Learning ? Musical Toy ? Numbers & Letters
12
Kids Room
? Beds ? Co-ordinated Room Ranges ? Desks & Chairs ? Storage Sets ? Duvet Sets ? Storage
13
Bikes & Ride-ons Ride? Battery powered bikes ? Bikes ? Helmets & Safety ? Pedal Powered ? Ride-ons ? Rocking Horse
14
Video Games & Technology
? Nintendo DS ? Xbox 360 ? Play Station 3 ? PSP ? Play Station 2 ? MP3 & Audio ? Karaoke & Dance ? Musical Instruments
15
Stores Layout
16
Locations? Marine Lines ? Lower Parel ? Bandra ? Chembur ? Vashi
17
18
AD..
? In first shot a small girl surrounded with dolls and barbies, expressing her joy. ? In second shot a kid is riding on toy train and singing all the way. ? In third shot a boy is playing with a electronic learning toy. ? In fourth, group of kids riding on bicycle and playing cricket. ? Eventually all kids express their joy by jumping in air.
19
Toys "R" Us Children·s Supermart
20
Thank you
21
doc_840746936.pptx
This PPT is basically based on toy shop which we are proposed to introduce in one of the mall in Mumbai.
08 Feb¶12
1
About us« ? In 1948 Charles Lazarus opened ³Children¶s Supermarket´ ? In 1958 Adopted super market model and named Toys ³R´ us. ? Chairman & CEO Gerald L. Storch ? Turnover ± $ 13.64 billion
2
Brands ? Toys "R" us Inc. is one of the leading retailers of toys and baby products with more than 1500 toy and baby specialty stores worldwide. ? It sells through it's 1600 stores in US & world wise as well as online.
3
? Brand Personas1. A young couple who lives in a penthouse of a high rise building in south Mumbai. They are owners of a large business which is spread over 3 countries. Their favorite holidaying places are Europe and New Zealand. A couple of year back they became parents of a baby girl.
4
? Brand Personas2. A man who pampers his children's a lot by getting them whatever they need. He travels all around the world for his work and gets the best things possible for his kids. He owns BMW X1. He loves playing billiard and is a member of most prestigious clubs in India.
5
3. A famous celebrity couple who has entered into parenthood. They are the style icons and are on hunt by the medias. Recently they have signed with famous TV channel.
6
4. Half yearly, we have planned to invite families of businessman, Corporate faces like Directors, CEO & some top officials in organization. Demos for new products will be presented in front of family members.
7
5. A man working in private limited company owns a Hero Honda bike and earns 4-5 Lacks p.a. He owns 1BHK flat in Nerul, Navi Mumbai, he tries to provide his kid everything that his kid insist for.
8
TAG Line
FUN UNLIMITED««
9
USP
WE NOT ONLY MAKE THEM PLAY BUT ALSO MAKE THEM LEARN
10
Toys
? Action figures & playsets ? Animal playset ? Back to school ? Books ? Cars & Trains ? Clocks & Watches ? Dolls ? Games ? Jigsaw & Puzzles
11
Learning Toys
? Creative Play ? Electronic Learning ? Musical Toy ? Numbers & Letters
12
Kids Room
? Beds ? Co-ordinated Room Ranges ? Desks & Chairs ? Storage Sets ? Duvet Sets ? Storage
13
Bikes & Ride-ons Ride? Battery powered bikes ? Bikes ? Helmets & Safety ? Pedal Powered ? Ride-ons ? Rocking Horse
14
Video Games & Technology
? Nintendo DS ? Xbox 360 ? Play Station 3 ? PSP ? Play Station 2 ? MP3 & Audio ? Karaoke & Dance ? Musical Instruments
15
Stores Layout
16
Locations? Marine Lines ? Lower Parel ? Bandra ? Chembur ? Vashi
17
18
AD..
? In first shot a small girl surrounded with dolls and barbies, expressing her joy. ? In second shot a kid is riding on toy train and singing all the way. ? In third shot a boy is playing with a electronic learning toy. ? In fourth, group of kids riding on bicycle and playing cricket. ? Eventually all kids express their joy by jumping in air.
19
Toys "R" Us Children·s Supermart
20
Thank you
21
doc_840746936.pptx