Description
This presentation contains forward-looking statements that reflect Toyota’s plans and expectations.
These forward-looking statements are not guarantees of future performance and involve known and unknown
risks, uncertainties and other factors that may cause Toyota’s actual results, performance, achievements or
financial position to be materially different from any future results, performance, achievements or financial
position expressed or implied by these forward-looking statements. These factors include: (i) changes in
economic conditions affecting, and the competitive environment in, the automotive markets in Japan, North
America, Europe and other markets in which Toyota operates; (ii) fluctuations in currency exchange rates,
particularly with respect to the value of the Japanese yen, the U.S. dollar, the euro and the British pound; (iii)
Toyota’s ability to realize production efficiencies and to implement capital expenditures at the levels and times
planned by management; (iv) changes in the laws, regulations and government policies affecting Toyota’s
automotive operations, particularly laws, regulations and policies relating to environmental protection, vehicle
emissions, vehicle fuel economy and vehicle safety, as well as changes in laws, regulations and government
policies affecting Toyota’s other operations, including the outcome of future litigation and other legal
proceedings; (v) political instability in the markets in which Toyota operates; (vi) Toyota’s ability to timely
develop and achieve market acceptance of new products; and (vii) fuel shortages or interruptions in
transportation systems, labor strikes, work stoppages or other interruptions to, or difficulties in, the
employment of labor in the major markets where Toyota purchases materials, components and supplies for
the production of its products or where its products are produced, distributed or sold. A discussion of these
and other factors which may affect Toyota’s actual results, performance, achievements or financial position is
contained in the “Operating and Financial Review and Prospects” and “Information on the Company” sections
and elsewhere in Toyota’s annual report on Form 20-F, which is on file with the United States Securities and
2
Exchange Commission.
Toyota’s Global Strategy
—Moving toward Global Motorization—
Toyota
Toyota
’
’
s Global Strategy
s Global Strategy
—
—
Moving toward Global Motorization
Moving toward Global Motorization
—
—
April 16, 2003
April 16, 2003
Toyota Motor Corporation
Toyota Motor Corporation
1
Cautionary Statement with Respect to Forward-Looking Statements
This presentation contains forward-looking statements that reflect Toyota’s plans and expectations.
These forward-looking statements are not guarantees of future performance and involve known and unknown
risks, uncertainties and other factors that may cause Toyota’s actual results, performance, achievements or
financial position to be materially different from any future results, performance, achievements or financial
position expressed or implied by these forward-looking statements. These factors include: (i) changes in
economic conditions affecting, and the competitive environment in, the automotive markets in Japan, North
America, Europe and other markets in which Toyota operates; (ii) fluctuations in currency exchange rates,
particularly with respect to the value of the Japanese yen, the U.S. dollar, the euro and the British pound; (iii)
Toyota’s ability to realize production efficiencies and to implement capital expenditures at the levels and times
planned by management; (iv) changes in the laws, regulations and government policies affecting Toyota’s
automotive operations, particularly laws, regulations and policies relating to environmental protection, vehicle
emissions, vehicle fuel economy and vehicle safety, as well as changes in laws, regulations and government
policies affecting Toyota’s other operations, including the outcome of future litigation and other legal
proceedings; (v) political instability in the markets in which Toyota operates; (vi) Toyota’s ability to timely
develop and achieve market acceptance of new products; and (vii) fuel shortages or interruptions in
transportation systems, labor strikes, work stoppages or other interruptions to, or difficulties in, the
employment of labor in the major markets where Toyota purchases materials, components and supplies for
the production of its products or where its products are produced, distributed or sold. A discussion of these
and other factors which may affect Toyota’s actual results, performance, achievements or financial position is
contained in the “Operating and Financial Review and Prospects” and “Information on the Company” sections
and elsewhere in Toyota’s annual report on Form 20-F, which is on file with the United States Securities and
Exchange Commission.
2
Fujio
Fujio
Cho
Cho
President
President
Toyota Motor Corporation
Toyota Motor Corporation
3
Overseas output Global output
I. Global Manufacturing & Marketing in 2002
I. Global Manufacturing & Marketing in 2002
Growth in Production Volume Growth in Production Volume Growth in Production Volume
2002 2002 1986 1986
Global output
(Millions of units)
Global output
(Millions of units)
1999 1999
3.0 3.0
4.0 4.0
5.0 5.0
6.0 6.0
Overseas output
(Millions of units)
Overseas output
(Millions of units)
0 0
1.0 1.0
2.0 2.0
13 years 13 years
2002 Global
(million units)
Output : 6.31*
Sales : 6.17*
2002 Global 2002 Global
(million units) (million units)
Output : Output : 6.31 6.31* *
Sales : Sales : 6.17 6.17* *
Corolla Corolla
Annual sales surpass
1 million units
Annual sales surpass Annual sales surpass
1 million units 1 million units
3 3 3 3 years years years years
3 3 3 3 3 3 3 3 years years years years years years years years
* includes Toyota/Lexus,
Daihatsu and Hino brands.
* includes Toyota/Lexus,
Daihatsu and Hino brands.
0.45 0.45 0.45
1.62 1.62 1.62
2.17 2.17 2.17
4
II. 2010 Global Vision
II. 2010 Global Vision
2002 2002
2010s 2010s
Global
motorization
Global
motorization
Taking on
the challenges
for change
Taking on Taking on
the challenges the challenges
for change for change
Achieve
global
production &
sales of
6 million units
Achieve Achieve
global global
production & production &
sales of sales of
6 million units 6 million units
Strong growth of Asian markets Strong growth of Asian markets
Market & population growth
in the US
Market & population growth
in the US
Rise of markets in Eastern & Central
Europe and in Russia
Rise of markets in Eastern & Central
Europe and in Russia
* Regional strategies –
North America, Europe,
Asia, China and Japan
* Technological innovation
* Regional strategies –
North America, Europe,
Asia, China and Japan
* Technological innovation
Major change in the global
economic environment
Major change in the global
economic environment
5
North American Market (1):
Creating market through new product launches
North American Market (1):
Creating market through new product launches
5 5
10 10
15 15
0 0
(Millions
of units)
(Millions
of units)
Passenger vehicle market Passenger vehicle market Passenger vehicle market
Commercial vehicle
(light truck) market
Commercial vehicle Commercial vehicle
(light truck) market (light truck) market
Lexus GX470
Lexus RX330
Tundra Double
Cab
Luxury SUVs
Full-sized trucks
Scion
xA xB
Entry-level vehicle
for young drivers
2002 sales:
1.91
million units
2002 sales:
1.91
million units
1990 1990 1995 1995 2000 2000 2002 2002
Corolla
Camry
No. 1
in 2002
passenger
vehicle
sales
No. 1
in 2002
passenger
vehicle
sales
III. Regional Strategy
III. Regional Strategy
6
#1 NUMMI #1 NUMMI
North American Market (2):
Production growth centered on light truck manufacturing
North American Market (2):
Production growth centered on light truck manufacturing
#3 Canada ? ?? ?First Lexus
production base
#3 Canada ? ?? ?First Lexus
production base
#2 Kentucky #2 Kentucky
#4 Indiana #4 Indiana
#5 Mexico #5 Mexico
Present Present Fall 2003 Fall 2003 2005 2005 2006 2006
Indiana plant expansion (Sienna) Indiana plant expansion (Sienna)
Canada plant
expansion
(RX330)
Canada plant
expansion
(RX330)
Mexico plant
(Tacoma)
Mexico plant
(Tacoma)
Texas plant
(Tundra)
Texas plant
(Tundra)
#6 Texas
? ?? ?“Made-in-Texas” trucks
#6 Texas
? ?? ?“Made-in-Texas” trucks
III. Regional Strategy
III. Regional Strategy
(Millions of units) (Millions of units)
1.40 1.40 1.40
1.48 1.48 1.48
1.50 1.50 1.50
1.65 1.65 1.65
7
European Market: Integrated manufacturing & marketing European Market: Integrated manufacturing & marketing
New “Avensis” launched
in March 2003
as upper core model
New “Avensis” launched
in March 2003
as upper core model
France France
Turkey Turkey
Toyota Motor Europe (TME)
Leading marketing companies Manufacturing plants
2002 sales:
760,000
units
2002 sales:
760,000
units
Marketing
organization
restructuring
starting
April 2003
Marketing
organization
restructuring
starting
April 2003
Action in
the wider
EU market
Action in Action in
the wider the wider
EU market EU market
III. Regional Strategy
III. Regional Strategy
? ?? ?First Japan market
launch of UK-made
vehicle in fall 2003
? ?? ?First Japan market
launch of UK-made
vehicle in fall 2003
Czech
Republic
Czech
Republic
United
Kingdom
United
Kingdom
8
Asian Market: Manufacturing & export base for
pickups/multipurpose vehicles
? ?? ?Development of global manufacturing base and mutual
distribution network (IMV Project starts in 2004)
Asian Market: Manufacturing & export base for
pickups/multipurpose vehicles
? ?? ?Development of global manufacturing base and mutual
distribution network (IMV Project starts in 2004)
: Pickups & multipurpose vehicles
: Engines & main components
: Pickups & multipurpose vehicles
: Engines & main components
III. Regional Strategy
III. Regional Strategy
Thailand Thailand
Indonesia Indonesia
India India
Philippines Philippines
Japan Japan
Others Others
Thailand: Global manufacturing base
Other Asian nations: Manufacturing
bases for engines & main components
Thailand: Global manufacturing base
Other Asian nations: Manufacturing
bases for engines & main components
South Africa South Africa
Argentina Argentina
To more than 80 nations/regions To more than 80 nations/regions
To Europe & Africa To Europe & Africa
To South America To South America
South Africa & Argentina:
Intra-regional
manufacturing bases
South Africa & Argentina:
Intra-regional
manufacturing bases
9
2002 2003 2004 2005 2006 2007 2008 2009 2010
Establish full
product lineup
Establish
Toyota brand image
P
r
o
d
u
c
t
l
i
n
e
u
p
P
r
o
d
u
c
t
i
o
n
c
a
p
a
c
i
t
y
Daihatsu
(Compact)
Vios
25,000 units ? ?? ?115,000 units/year
50,000
units/year
Chinese Market: Manufacturing & marketing
to be strengthened in response to market growth
Chinese Market: Manufacturing & marketing
to be strengthened in response to market growth
Large &
Luxury sedan
Luxury
SUV
Several hundred
thousand units/year
30,000
units/year
Compact
III. Regional Strategy
III. Regional Strategy
Aggressive product launches Aggressive product launches Aggressive product launches
Crown
Corolla
Land Cruiser/Prado
50,000
units/year
Compact
10
Japanese Market: Introduction of Lexus &
Reorganization of Sales Channel
? ?? ?Preparations for future changes (in market structure & customer values)
Japanese Market: Introduction of Lexus &
Reorganization of Sales Channel
? ?? ?Preparations for future changes (in market structure & customer values)
After reorganization After reorganization
Development of new Lexus dealership
network in 2005 (150 dealers)
Lexus
(new)
III. Regional Strategy
III. Regional Strategy
Toyota brand Toyota brand
11
Japanese Market: Introduction of Lexus &
Reorganization of Sales Channel
? ?? ?Preparations for future changes (in market structure & customer values)
Japanese Market: Introduction of Lexus &
Reorganization of Sales Channel
? ?? ?Preparations for future changes (in market structure & customer values)
Present Present
Toyota brand Toyota brand
Toyota brand Toyota brand
After reorganization After reorganization
Development of new Lexus dealership
network in 2005 (150 dealers)
Lexus
(new)
Consolidation of Netz Netz & Vista Vista
networks in spring 2004
? ?? ?Foothold in new market segment
Netz
Largest volume-sales channel,
centering on compact vehicles
Corolla
Leading channel for the medium-
size car market
Toyopet
Luxury vehicle channel for
the Toyota brand
Toyota
III. Regional Strategy
III. Regional Strategy
Vista
Netz
Toyota
Toyopet
Corolla
(5 channels) (5 channels) (5 channels)
(4 channels) (4 channels) (4 channels)
12
IV. Technology Strategy (1)
IV. Technology Strategy (1)
Development of a wide range of technologies and
products with focus on market creation
Development of a wide range of technologies and
products with focus on market creation
Energy
technology
Nanotechnology Material technology
Biotechnology
Engine Body Electronics
Transmission Chassis
IT
Environment Safety
L
e
a
d
i
n
g
-
e
d
g
e
t
e
c
h
n
o
l
o
g
i
e
s
L
e
a
d
i
n
g
-
e
d
g
e
t
e
c
h
n
o
l
o
g
i
e
s
N
e
x
t
-
g
e
n
e
r
a
t
i
o
n
t
e
c
h
n
o
l
o
g
i
e
s
N
e
x
t
-
g
e
n
e
r
a
t
i
o
n
t
e
c
h
n
o
l
o
g
i
e
s
E
x
i
s
t
i
n
g
t
e
c
h
n
o
l
o
g
i
e
s
E
x
i
s
t
i
n
g
t
e
c
h
n
o
l
o
g
i
e
s
Assessing
customer needs
Proposal of
business vision
Products focused on market creation
“Comfort ” “Kindness” “Excitement”
13
IV. Technology Strategy (2)
IV. Technology Strategy (2)
Harmonizing “Ecology” with “Emotion”
Harmonizing “Ecology” with “Emotion”
Ecology
Ecology
Emotion
Emotion
14
Global-scale motorization Global-scale motorization
Rise of markets
in Eastern &
Central Europe
and in Russia
Rise of markets
in Eastern &
Central Europe
and in Russia
Strong growth of
Asian markets
Strong growth of
Asian markets
V. Conclusion
V. Conclusion
Market &
population
growth in the US
Market &
population
growth in the US
Addressing challenges for change — toward further growth Addressing challenges for change — toward further growth
15
April 16, 2003
April 16, 2003
Toyota Motor Corporation
Toyota Motor Corporation
Toyota’s Global Strategy
—Moving toward Global Motorization—
Toyota
Toyota
’
’
s Global Strategy
s Global Strategy
—
—
Moving toward Global Motorization
Moving toward Global Motorization
—
—
16
Toyota’s Financial Strategy Toyota
Toyota
’
’
s Financial Strategy
s Financial Strategy
April 16, 2003
April 16, 2003
Toyota Motor Corporation
Toyota Motor Corporation
1
Ryuji Araki
Ryuji Araki
Executive Vice President
Executive Vice President
Toyota Motor Corporation
Toyota Motor Corporation
2
I. Business Performance
I. Business Performance
Operating income by market segment Operating income by market segment
41 19 8 Asia & other regions
-17 -19 -12
Consolidated
elimination
1,110 1,123 818 Consolidated total
5 -12 -2 Europe
268 265 175 North America
813 870 649
Japan
FY2003/9mos.
(April-Dec.,2002)
FY2002
(April,2001-March,2002)
FY1998
(April,1997-March,1998)
(Japan GAAP)
(Billions of yen)
3
7.4%
6.5%
6%
6.1%
9.1%
11.3%
5.8%
6.3%
6.8%
8.5%
Operating income Operating income ratio ROE
II. Profit Earnings
II. Profit Earnings
Growth and targets in operating income ratio & ROE Growth and targets in operating income ratio & ROE
R
O
E
? ?? ?10%
(Japan GAAP)
(%)
O
p
e
r
a
t
i
n
g
i
n
c
o
m
e
r
a
t
i
o
9%
(%)
6
9
10
5
? ?? ?
? ?? ?
0
500
1,000
FY1999 FY2000 FY2001 FY2002 April-Dec.,2002 Target
? ?? ?
? ?? ?
? ?? ?
? ?? ?
? ?? ?
(Billions
of yen)
4
III. Dividend Payments & Share Buyback
III. Dividend Payments & Share Buyback
Cash flow allocated to dividend payments
and share buyback
Cash flow allocated to dividend payments
and share buyback
* Cash flow = Current net income + Depreciation costs - Capital expenditures
Cash flow Dividend & share buyback
FY1999 FY2000 FY2001 FY2002
0
500
1,000
400
? ?? ?
? ?? ?
Capital expenditures R&D
(Japan GAAP)
(Billions of yen)
5
IV. Change in Share Ownership
IV. Change in Share Ownership
Banks
Approx. 15%
[March 31, 2003 (estimate)] [Sept. 30, 1999]
34%
D
ram
atic drop
Shareholding
by banks
Shareholding
by banks
VS VS
Increase in foreign shareholders
(listed on NY and London exchanges
in September 1999)
Increase in foreign shareholders
(listed on NY and London exchanges
in September 1999)
Increase in individual shareholders
(reduction in stock unit in August 2000)
Increase in individual shareholders
(reduction in stock unit in August 2000)
6
Social Contribution
Program Committee
Social Contribution
Program Committee
Corporate Ethics
Committee
Corporate Ethics
Committee
Stock Option Committee
Stock Option Committee
NY/London stock listing
- Disclosure based on SEC standards
- Identical information disclosure in New York,
London and Tokyo
NY/London stock listing
- Disclosure based on SEC standards
- Identical information disclosure in New York,
London and Tokyo
General shareholders’
meeting
General shareholders’
meeting
International Advisory
Board
International Advisory
Board
Labor-Management
Council & Forum
Labor-Management
Council & Forum
Board of directors
Board of directors
V. Toyota’s Actions on Corporate Governance
and Information Disclosure
V. Toyota’s Actions on Corporate Governance
and Information Disclosure
Internal Mechanisms ? ?? ?Reinforcement of internal controls Internal Mechanisms ? ?? ?Reinforcement of internal controls
Monitoring
Monitoring Monitoring
Board of statutory
auditors
Half are external
auditors
Board of statutory
auditors
Half are external
auditors
Disclosure Committee
Disclosure Committee
Accounting audits
based on US &
Japan auditing
standards
Accounting audits
based on US &
Japan auditing
standards
Monitoring
Monitoring
M
o
n
i
t
o
r
i
n
g
M
o
n
i
t
o
r
i
n
g
M
o
n
i
t
o
r
i
n
g
M
o
n
i
t
o
r
i
n
g
M
o
n
i
t
o
r
i
n
g
M
o
n
i
t
o
r
i
n
g
M
o
n
i
t
o
r
i
n
g
President
Managing Officers
7
April 16, 2003
April 16, 2003
Toyota Motor Corporation
Toyota Motor Corporation
Toyota’s Financial Strategy Toyota
Toyota
’
’
s Financial Strategy
s Financial Strategy
8
Toyota’s Technology Strategy Toyota
Toyota
’
’
s Technology Strategy
s Technology Strategy
April 16, 2003
April 16, 2003
Toyota Motor Corporation
Toyota Motor Corporation
1
Akihiko Saito
Akihiko Saito
Executive Vice President
Executive Vice President
Toyota Motor Corporation
Toyota Motor Corporation
2
3
Prius: The World’s First Production
Hybrid Vehicle
Prius: The World’s First Production
Hybrid Vehicle
Design Packaging
Power train
4
Development Goals of First-Generation Prius
Development Goals of First-Generation Prius
N NN N Innovative advances in
fuel economy, surpassing
conventional gasoline-fuel
engine
N NN N Innovative advances in
fuel economy, surpassing
conventional gasoline-fuel
engine
N NN N Drastically cleaner
emissions
N NN N Drastically cleaner
emissions
Fuel economy Fuel economy
1/10 of regulation
levels
1/10 of regulation
levels
2.0 times
1.5 times
5
Toyota Hybrid System (THS)
Toyota Hybrid System (THS)
Start-up Normal driving Acceleration Deceleration Stopping
Electric
motor only
Battery
Gasoline engine Gasoline engine
Electric motor Electric motor
Power split device
Generator
Engine
operating
with maximum
efficiency
Motor and
engine
Battery charging
Energy recovery
Engine
shuts off
No energy
consumption
Power control unit
(Inverter etc.)
6
Strong
Parallel HV Series HV
*EV
Drive
M
o
t
o
r
P
o
w
e
r
/
V
e
h
i
c
l
e
P
o
w
e
r
R
a
t
i
o
Toyota Coaster
THSII SU-HV
THSII NG-Prius
THS Prius
Estima HV
Plug-in/Switching
non
EV
Drive
( HV of Hybrids) ( HV of Hybrids)
Crown Mild HV
HV Technology Matrix
HV Technology Matrix
Series/Parallel HV Series/Parallel HV
Japanese
Vehicle B
Japanese
Vehicle A
European
Concept Vehicle
: propelled by electric motor only
* *
Mild
7
Overall Efficiency < Well-to- Wheel >
Overall Efficiency < Well-to- Wheel >
Gasoline-
engine
vehicle
Gasoline-
engine
vehicle
Prius
(THS)
Prius
(THS)
Overall efficiency (%) Overall efficiency (%)
10-15 mode
Diesel-
engine
vehicle
Diesel-
engine
vehicle
Estimated by Toyota
Well to Tank
(%)
Well to Tank
(%)
Tank to wheel
(%)
Tank to wheel
(%)
0 0 10 10
20 20 30 30
88 88
88 88
16 16
30 30
91 91 20 20
8
Low Environmental Impacts (Emissions)
Low Environmental Impacts (Emissions)
96 98 00 02 04
0
50
Prius Prius
5
C
i
t
y
A
i
r
C
i
t
y
A
i
r
ppmc
Gasoline Engine approaching Gasoline Engine approaching
Ambient Air level Ambient Air level
Hybrids help catalyst warm up hence Hybrids help catalyst warm up hence
reach very low emission level reach very low emission level
Cold start emission
Hot start emission
Year
G
a
s
C
o
n
c
e
n
t
r
a
t
i
o
n
G
a
s
C
o
n
c
e
n
t
r
a
t
i
o
n
Conventional
level
9
Secondary
battery
Power
control
unit
Generator
Engine
Motor
Hybrid
ECU
Power control unit Power control unit
Engine & Motor & Generator Engine & Motor & Generator
Internally developed
components
Internally developed
components
Internal Development of Toyota Hybrid System
Internal Development of Toyota Hybrid System
10
Year
Year
Units
Units
2001
2001
100,000
100,000
Gas turbine HV (1969)
Gas turbine HV (1969)
50,000
50,000
Increased Sales of Hybrid Vehicles
Increased Sales of Hybrid Vehicles
Total vehicles
Total vehicles
Crown Mild Hybrid Crown Mild Hybrid
Estima Hybrid (4WD) Estima Hybrid (4WD)
Prius Prius
11
Hybrid Synergy Drive
Hybrid Synergy Drive
Fuel Economy Fuel Economy
Hybrid Synergy Drive Hybrid Synergy Drive
Existing hybrid vehicle Existing hybrid vehicle
Improvement of conventional engines Improvement of conventional engines
Fun to Drive Fun to Drive
12
Next-Generation Hybrid System (THS II)
Next-Generation Hybrid System (THS II)
Secondary
battery
Generator
Engine
Motor
(150% increase in
output)
Motor
(150% increase in
output)
Power split device
Driving wheel
Hybrid Synergy Drive Hybrid Synergy Drive
Voltage boost converter Voltage boost converter
Inverter
Power control unit Power control unit
13
Broader Application of the Next-Generation
Hybrid System
Broader Application of the Next-Generation
Hybrid System
(SU-HV) (
(
SU
SU
-
-
HV)
HV)
14
Fuel Cell Vehicle
Fuel Cell Vehicle
15
Development of Toyota FCHV
Development of Toyota FCHV
FCHV: Fuel Cell Hybrid Vehicles
FCHV: Fuel Cell Hybrid Vehicles
Start of FCHV development Start of FCHV development
1997 1997
1997
2002 2002
2002
Announcement of the hydrogen FCHV at the EVS-13 (Osaka) Announcement of the hydrogen FCHV at the EVS-13 (Osaka)
The world’s first FCHV with Methanol Reformer The world’s first FCHV with Methanol Reformer
Announcement of the FCHV-3, FCHV-4, FCHV-BUS1,
and FCHV-5
Announcement of the FCHV-3, FCHV-4, FCHV-BUS1,
and FCHV-5
Announcement of FCHV-BUS2 & limited marketing with
the delivery of Toyota FCHV
Announcement of FCHV-BUS2 & limited marketing with
the delivery of Toyota FCHV
1996 1996
1996
1992 1992
1992
2001 2001
2001
1996
1996
1997
1997
2001
2001
2002
2002
2002
2002
16
Internal Development of Core Technologies
Internal Development of Core Technologies
Independent In-house Development of Total System Including Fuel Cell Stacks Independent In-house Development of Total System Including Fuel Cell Stacks
M
o
t
o
r
M
o
t
o
r
Air
compressor
Air
compressor
Secondary
battery
Secondary
battery
High-pressure
hydrogen
storage tank
High-pressure
hydrogen
storage tank
Motor Motor
Air compressor Air compressor
Power
control
unit
Power
control
unit
Power control unit Power control unit
TOYOTA
FC Stack
TOYOTA
FC Stack
Internally developed
components
Internally developed
components
HV EUC HV EUC
TOYOTA FC Stack TOYOTA FC Stack
17
Application of Hybrid Technology
Application of Hybrid Technology
TOYOTA FCHV TOYOTA FCHV
ICE Hybrid Vehicle (PRIUS) ICE Hybrid Vehicle (PRIUS) Toyota Fuel Cell Hybrid Vehicle Toyota Fuel Cell Hybrid Vehicle
Engine
Motor
Fuel Cell
Motor
Power
Control Unit
Power
Control Unit
Secondary
Battery
Secondary
Battery
PRIUS PRIUS
18
Overall Efficiency
Overall Efficiency
10-15 modes Estimated by Toyota
Overall efficiency (%)
0 10 20 30
40
* Based on current consumption
FCHV FCHV
FCV FCV
(High (High- -pressure pressure
hydrogen) hydrogen)
( (High High- -pressure pressure
hydrogen) hydrogen)
Gasoline-
engine
vehicle
Well to
tank( %)
Tank to
Wheel(%)
88 16
38
50
58
19
Future Image of Powertrain Development
Future Image of Powertrain Development
2000 20X0
Internal
combustion
engine HV
Fuel cell vehicle
Internal combustion
engine vehicles
Fuel cost + fuel cell cost Fuel cost + fuel cell cost
Internal combustion engine
fuel cost + Internal
combustion engine cost
T
o
t
a
l
w
o
r
l
d
v
e
h
i
c
l
e
o
w
n
e
r
s
h
i
p
1
0
2
Year
(in billions)
20
The Ultimate ECO-Car
Toyota’s Environmental Technology
Development
Toyota’s Environmental Technology
Development
Diesel-engine
vehicle
Gasoline-engine
vehicle
EV & FCV
Alternative
fuel
Hybrid Technology
FCHV
FCHV
THS
THS
D-4
D-4
EV
EV
VVT-i
VVT-i
Lean Burn
Lean Burn
CNG
CNG Diesel DI
Diesel DI
DPNR
DPNR
21
Toyota’s Technology Strategy Toyota
Toyota
’
’
s Technology Strategy
s Technology Strategy
April 16, 2003
April 16, 2003
Toyota Motor Corporation
Toyota Motor Corporation
22
Toyota’s Global Strategy
—Moving toward Global Motorization—
Toyota
Toyota
’
’
s Global Strategy
s Global Strategy
—
—
Moving toward Global Motorization
Moving toward Global Motorization
—
—
April 16, 2003
April 16, 2003
Toyota Motor Corporation
Toyota Motor Corporation
doc_783817873.pdf
This presentation contains forward-looking statements that reflect Toyota’s plans and expectations.
These forward-looking statements are not guarantees of future performance and involve known and unknown
risks, uncertainties and other factors that may cause Toyota’s actual results, performance, achievements or
financial position to be materially different from any future results, performance, achievements or financial
position expressed or implied by these forward-looking statements. These factors include: (i) changes in
economic conditions affecting, and the competitive environment in, the automotive markets in Japan, North
America, Europe and other markets in which Toyota operates; (ii) fluctuations in currency exchange rates,
particularly with respect to the value of the Japanese yen, the U.S. dollar, the euro and the British pound; (iii)
Toyota’s ability to realize production efficiencies and to implement capital expenditures at the levels and times
planned by management; (iv) changes in the laws, regulations and government policies affecting Toyota’s
automotive operations, particularly laws, regulations and policies relating to environmental protection, vehicle
emissions, vehicle fuel economy and vehicle safety, as well as changes in laws, regulations and government
policies affecting Toyota’s other operations, including the outcome of future litigation and other legal
proceedings; (v) political instability in the markets in which Toyota operates; (vi) Toyota’s ability to timely
develop and achieve market acceptance of new products; and (vii) fuel shortages or interruptions in
transportation systems, labor strikes, work stoppages or other interruptions to, or difficulties in, the
employment of labor in the major markets where Toyota purchases materials, components and supplies for
the production of its products or where its products are produced, distributed or sold. A discussion of these
and other factors which may affect Toyota’s actual results, performance, achievements or financial position is
contained in the “Operating and Financial Review and Prospects” and “Information on the Company” sections
and elsewhere in Toyota’s annual report on Form 20-F, which is on file with the United States Securities and
2
Exchange Commission.
Toyota’s Global Strategy
—Moving toward Global Motorization—
Toyota
Toyota
’
’
s Global Strategy
s Global Strategy
—
—
Moving toward Global Motorization
Moving toward Global Motorization
—
—
April 16, 2003
April 16, 2003
Toyota Motor Corporation
Toyota Motor Corporation
1
Cautionary Statement with Respect to Forward-Looking Statements
This presentation contains forward-looking statements that reflect Toyota’s plans and expectations.
These forward-looking statements are not guarantees of future performance and involve known and unknown
risks, uncertainties and other factors that may cause Toyota’s actual results, performance, achievements or
financial position to be materially different from any future results, performance, achievements or financial
position expressed or implied by these forward-looking statements. These factors include: (i) changes in
economic conditions affecting, and the competitive environment in, the automotive markets in Japan, North
America, Europe and other markets in which Toyota operates; (ii) fluctuations in currency exchange rates,
particularly with respect to the value of the Japanese yen, the U.S. dollar, the euro and the British pound; (iii)
Toyota’s ability to realize production efficiencies and to implement capital expenditures at the levels and times
planned by management; (iv) changes in the laws, regulations and government policies affecting Toyota’s
automotive operations, particularly laws, regulations and policies relating to environmental protection, vehicle
emissions, vehicle fuel economy and vehicle safety, as well as changes in laws, regulations and government
policies affecting Toyota’s other operations, including the outcome of future litigation and other legal
proceedings; (v) political instability in the markets in which Toyota operates; (vi) Toyota’s ability to timely
develop and achieve market acceptance of new products; and (vii) fuel shortages or interruptions in
transportation systems, labor strikes, work stoppages or other interruptions to, or difficulties in, the
employment of labor in the major markets where Toyota purchases materials, components and supplies for
the production of its products or where its products are produced, distributed or sold. A discussion of these
and other factors which may affect Toyota’s actual results, performance, achievements or financial position is
contained in the “Operating and Financial Review and Prospects” and “Information on the Company” sections
and elsewhere in Toyota’s annual report on Form 20-F, which is on file with the United States Securities and
Exchange Commission.
2
Fujio
Fujio
Cho
Cho
President
President
Toyota Motor Corporation
Toyota Motor Corporation
3
Overseas output Global output
I. Global Manufacturing & Marketing in 2002
I. Global Manufacturing & Marketing in 2002
Growth in Production Volume Growth in Production Volume Growth in Production Volume
2002 2002 1986 1986
Global output
(Millions of units)
Global output
(Millions of units)
1999 1999
3.0 3.0
4.0 4.0
5.0 5.0
6.0 6.0
Overseas output
(Millions of units)
Overseas output
(Millions of units)
0 0
1.0 1.0
2.0 2.0
13 years 13 years
2002 Global
(million units)
Output : 6.31*
Sales : 6.17*
2002 Global 2002 Global
(million units) (million units)
Output : Output : 6.31 6.31* *
Sales : Sales : 6.17 6.17* *
Corolla Corolla
Annual sales surpass
1 million units
Annual sales surpass Annual sales surpass
1 million units 1 million units
3 3 3 3 years years years years
3 3 3 3 3 3 3 3 years years years years years years years years
* includes Toyota/Lexus,
Daihatsu and Hino brands.
* includes Toyota/Lexus,
Daihatsu and Hino brands.
0.45 0.45 0.45
1.62 1.62 1.62
2.17 2.17 2.17
4
II. 2010 Global Vision
II. 2010 Global Vision
2002 2002
2010s 2010s
Global
motorization
Global
motorization
Taking on
the challenges
for change
Taking on Taking on
the challenges the challenges
for change for change
Achieve
global
production &
sales of
6 million units
Achieve Achieve
global global
production & production &
sales of sales of
6 million units 6 million units
Strong growth of Asian markets Strong growth of Asian markets
Market & population growth
in the US
Market & population growth
in the US
Rise of markets in Eastern & Central
Europe and in Russia
Rise of markets in Eastern & Central
Europe and in Russia
* Regional strategies –
North America, Europe,
Asia, China and Japan
* Technological innovation
* Regional strategies –
North America, Europe,
Asia, China and Japan
* Technological innovation
Major change in the global
economic environment
Major change in the global
economic environment
5
North American Market (1):
Creating market through new product launches
North American Market (1):
Creating market through new product launches
5 5
10 10
15 15
0 0
(Millions
of units)
(Millions
of units)
Passenger vehicle market Passenger vehicle market Passenger vehicle market
Commercial vehicle
(light truck) market
Commercial vehicle Commercial vehicle
(light truck) market (light truck) market
Lexus GX470
Lexus RX330
Tundra Double
Cab
Luxury SUVs
Full-sized trucks
Scion
xA xB
Entry-level vehicle
for young drivers
2002 sales:
1.91
million units
2002 sales:
1.91
million units
1990 1990 1995 1995 2000 2000 2002 2002
Corolla
Camry
No. 1
in 2002
passenger
vehicle
sales
No. 1
in 2002
passenger
vehicle
sales
III. Regional Strategy
III. Regional Strategy
6
#1 NUMMI #1 NUMMI
North American Market (2):
Production growth centered on light truck manufacturing
North American Market (2):
Production growth centered on light truck manufacturing
#3 Canada ? ?? ?First Lexus
production base
#3 Canada ? ?? ?First Lexus
production base
#2 Kentucky #2 Kentucky
#4 Indiana #4 Indiana
#5 Mexico #5 Mexico
Present Present Fall 2003 Fall 2003 2005 2005 2006 2006
Indiana plant expansion (Sienna) Indiana plant expansion (Sienna)
Canada plant
expansion
(RX330)
Canada plant
expansion
(RX330)
Mexico plant
(Tacoma)
Mexico plant
(Tacoma)
Texas plant
(Tundra)
Texas plant
(Tundra)
#6 Texas
? ?? ?“Made-in-Texas” trucks
#6 Texas
? ?? ?“Made-in-Texas” trucks
III. Regional Strategy
III. Regional Strategy
(Millions of units) (Millions of units)
1.40 1.40 1.40
1.48 1.48 1.48
1.50 1.50 1.50
1.65 1.65 1.65
7
European Market: Integrated manufacturing & marketing European Market: Integrated manufacturing & marketing
New “Avensis” launched
in March 2003
as upper core model
New “Avensis” launched
in March 2003
as upper core model
France France
Turkey Turkey
Toyota Motor Europe (TME)
Leading marketing companies Manufacturing plants
2002 sales:
760,000
units
2002 sales:
760,000
units
Marketing
organization
restructuring
starting
April 2003
Marketing
organization
restructuring
starting
April 2003
Action in
the wider
EU market
Action in Action in
the wider the wider
EU market EU market
III. Regional Strategy
III. Regional Strategy
? ?? ?First Japan market
launch of UK-made
vehicle in fall 2003
? ?? ?First Japan market
launch of UK-made
vehicle in fall 2003
Czech
Republic
Czech
Republic
United
Kingdom
United
Kingdom
8
Asian Market: Manufacturing & export base for
pickups/multipurpose vehicles
? ?? ?Development of global manufacturing base and mutual
distribution network (IMV Project starts in 2004)
Asian Market: Manufacturing & export base for
pickups/multipurpose vehicles
? ?? ?Development of global manufacturing base and mutual
distribution network (IMV Project starts in 2004)
: Pickups & multipurpose vehicles
: Engines & main components
: Pickups & multipurpose vehicles
: Engines & main components
III. Regional Strategy
III. Regional Strategy
Thailand Thailand
Indonesia Indonesia
India India
Philippines Philippines
Japan Japan
Others Others
Thailand: Global manufacturing base
Other Asian nations: Manufacturing
bases for engines & main components
Thailand: Global manufacturing base
Other Asian nations: Manufacturing
bases for engines & main components
South Africa South Africa
Argentina Argentina
To more than 80 nations/regions To more than 80 nations/regions
To Europe & Africa To Europe & Africa
To South America To South America
South Africa & Argentina:
Intra-regional
manufacturing bases
South Africa & Argentina:
Intra-regional
manufacturing bases
9
2002 2003 2004 2005 2006 2007 2008 2009 2010
Establish full
product lineup
Establish
Toyota brand image
P
r
o
d
u
c
t
l
i
n
e
u
p
P
r
o
d
u
c
t
i
o
n
c
a
p
a
c
i
t
y
Daihatsu
(Compact)
Vios
25,000 units ? ?? ?115,000 units/year
50,000
units/year
Chinese Market: Manufacturing & marketing
to be strengthened in response to market growth
Chinese Market: Manufacturing & marketing
to be strengthened in response to market growth
Large &
Luxury sedan
Luxury
SUV
Several hundred
thousand units/year
30,000
units/year
Compact
III. Regional Strategy
III. Regional Strategy
Aggressive product launches Aggressive product launches Aggressive product launches
Crown
Corolla
Land Cruiser/Prado
50,000
units/year
Compact
10
Japanese Market: Introduction of Lexus &
Reorganization of Sales Channel
? ?? ?Preparations for future changes (in market structure & customer values)
Japanese Market: Introduction of Lexus &
Reorganization of Sales Channel
? ?? ?Preparations for future changes (in market structure & customer values)
After reorganization After reorganization
Development of new Lexus dealership
network in 2005 (150 dealers)
Lexus
(new)
III. Regional Strategy
III. Regional Strategy
Toyota brand Toyota brand
11
Japanese Market: Introduction of Lexus &
Reorganization of Sales Channel
? ?? ?Preparations for future changes (in market structure & customer values)
Japanese Market: Introduction of Lexus &
Reorganization of Sales Channel
? ?? ?Preparations for future changes (in market structure & customer values)
Present Present
Toyota brand Toyota brand
Toyota brand Toyota brand
After reorganization After reorganization
Development of new Lexus dealership
network in 2005 (150 dealers)
Lexus
(new)
Consolidation of Netz Netz & Vista Vista
networks in spring 2004
? ?? ?Foothold in new market segment
Netz
Largest volume-sales channel,
centering on compact vehicles
Corolla
Leading channel for the medium-
size car market
Toyopet
Luxury vehicle channel for
the Toyota brand
Toyota
III. Regional Strategy
III. Regional Strategy
Vista
Netz
Toyota
Toyopet
Corolla
(5 channels) (5 channels) (5 channels)
(4 channels) (4 channels) (4 channels)
12
IV. Technology Strategy (1)
IV. Technology Strategy (1)
Development of a wide range of technologies and
products with focus on market creation
Development of a wide range of technologies and
products with focus on market creation
Energy
technology
Nanotechnology Material technology
Biotechnology
Engine Body Electronics
Transmission Chassis
IT
Environment Safety
L
e
a
d
i
n
g
-
e
d
g
e
t
e
c
h
n
o
l
o
g
i
e
s
L
e
a
d
i
n
g
-
e
d
g
e
t
e
c
h
n
o
l
o
g
i
e
s
N
e
x
t
-
g
e
n
e
r
a
t
i
o
n
t
e
c
h
n
o
l
o
g
i
e
s
N
e
x
t
-
g
e
n
e
r
a
t
i
o
n
t
e
c
h
n
o
l
o
g
i
e
s
E
x
i
s
t
i
n
g
t
e
c
h
n
o
l
o
g
i
e
s
E
x
i
s
t
i
n
g
t
e
c
h
n
o
l
o
g
i
e
s
Assessing
customer needs
Proposal of
business vision
Products focused on market creation
“Comfort ” “Kindness” “Excitement”
13
IV. Technology Strategy (2)
IV. Technology Strategy (2)
Harmonizing “Ecology” with “Emotion”
Harmonizing “Ecology” with “Emotion”
Ecology
Ecology
Emotion
Emotion
14
Global-scale motorization Global-scale motorization
Rise of markets
in Eastern &
Central Europe
and in Russia
Rise of markets
in Eastern &
Central Europe
and in Russia
Strong growth of
Asian markets
Strong growth of
Asian markets
V. Conclusion
V. Conclusion
Market &
population
growth in the US
Market &
population
growth in the US
Addressing challenges for change — toward further growth Addressing challenges for change — toward further growth
15
April 16, 2003
April 16, 2003
Toyota Motor Corporation
Toyota Motor Corporation
Toyota’s Global Strategy
—Moving toward Global Motorization—
Toyota
Toyota
’
’
s Global Strategy
s Global Strategy
—
—
Moving toward Global Motorization
Moving toward Global Motorization
—
—
16
Toyota’s Financial Strategy Toyota
Toyota
’
’
s Financial Strategy
s Financial Strategy
April 16, 2003
April 16, 2003
Toyota Motor Corporation
Toyota Motor Corporation
1
Ryuji Araki
Ryuji Araki
Executive Vice President
Executive Vice President
Toyota Motor Corporation
Toyota Motor Corporation
2
I. Business Performance
I. Business Performance
Operating income by market segment Operating income by market segment
41 19 8 Asia & other regions
-17 -19 -12
Consolidated
elimination
1,110 1,123 818 Consolidated total
5 -12 -2 Europe
268 265 175 North America
813 870 649
Japan
FY2003/9mos.
(April-Dec.,2002)
FY2002
(April,2001-March,2002)
FY1998
(April,1997-March,1998)
(Japan GAAP)
(Billions of yen)
3
7.4%
6.5%
6%
6.1%
9.1%
11.3%
5.8%
6.3%
6.8%
8.5%
Operating income Operating income ratio ROE
II. Profit Earnings
II. Profit Earnings
Growth and targets in operating income ratio & ROE Growth and targets in operating income ratio & ROE
R
O
E
? ?? ?10%
(Japan GAAP)
(%)
O
p
e
r
a
t
i
n
g
i
n
c
o
m
e
r
a
t
i
o
9%
(%)
6
9
10
5
? ?? ?
? ?? ?
0
500
1,000
FY1999 FY2000 FY2001 FY2002 April-Dec.,2002 Target
? ?? ?
? ?? ?
? ?? ?
? ?? ?
? ?? ?
(Billions
of yen)
4
III. Dividend Payments & Share Buyback
III. Dividend Payments & Share Buyback
Cash flow allocated to dividend payments
and share buyback
Cash flow allocated to dividend payments
and share buyback
* Cash flow = Current net income + Depreciation costs - Capital expenditures
Cash flow Dividend & share buyback
FY1999 FY2000 FY2001 FY2002
0
500
1,000
400
? ?? ?
? ?? ?
Capital expenditures R&D
(Japan GAAP)
(Billions of yen)
5
IV. Change in Share Ownership
IV. Change in Share Ownership
Banks
Approx. 15%
[March 31, 2003 (estimate)] [Sept. 30, 1999]
34%
D
ram
atic drop
Shareholding
by banks
Shareholding
by banks
VS VS
Increase in foreign shareholders
(listed on NY and London exchanges
in September 1999)
Increase in foreign shareholders
(listed on NY and London exchanges
in September 1999)
Increase in individual shareholders
(reduction in stock unit in August 2000)
Increase in individual shareholders
(reduction in stock unit in August 2000)
6
Social Contribution
Program Committee
Social Contribution
Program Committee
Corporate Ethics
Committee
Corporate Ethics
Committee
Stock Option Committee
Stock Option Committee
NY/London stock listing
- Disclosure based on SEC standards
- Identical information disclosure in New York,
London and Tokyo
NY/London stock listing
- Disclosure based on SEC standards
- Identical information disclosure in New York,
London and Tokyo
General shareholders’
meeting
General shareholders’
meeting
International Advisory
Board
International Advisory
Board
Labor-Management
Council & Forum
Labor-Management
Council & Forum
Board of directors
Board of directors
V. Toyota’s Actions on Corporate Governance
and Information Disclosure
V. Toyota’s Actions on Corporate Governance
and Information Disclosure
Internal Mechanisms ? ?? ?Reinforcement of internal controls Internal Mechanisms ? ?? ?Reinforcement of internal controls
Monitoring
Monitoring Monitoring
Board of statutory
auditors
Half are external
auditors
Board of statutory
auditors
Half are external
auditors
Disclosure Committee
Disclosure Committee
Accounting audits
based on US &
Japan auditing
standards
Accounting audits
based on US &
Japan auditing
standards
Monitoring
Monitoring
M
o
n
i
t
o
r
i
n
g
M
o
n
i
t
o
r
i
n
g
M
o
n
i
t
o
r
i
n
g
M
o
n
i
t
o
r
i
n
g
M
o
n
i
t
o
r
i
n
g
M
o
n
i
t
o
r
i
n
g
M
o
n
i
t
o
r
i
n
g
President
Managing Officers
7
April 16, 2003
April 16, 2003
Toyota Motor Corporation
Toyota Motor Corporation
Toyota’s Financial Strategy Toyota
Toyota
’
’
s Financial Strategy
s Financial Strategy
8
Toyota’s Technology Strategy Toyota
Toyota
’
’
s Technology Strategy
s Technology Strategy
April 16, 2003
April 16, 2003
Toyota Motor Corporation
Toyota Motor Corporation
1
Akihiko Saito
Akihiko Saito
Executive Vice President
Executive Vice President
Toyota Motor Corporation
Toyota Motor Corporation
2
3
Prius: The World’s First Production
Hybrid Vehicle
Prius: The World’s First Production
Hybrid Vehicle
Design Packaging
Power train
4
Development Goals of First-Generation Prius
Development Goals of First-Generation Prius
N NN N Innovative advances in
fuel economy, surpassing
conventional gasoline-fuel
engine
N NN N Innovative advances in
fuel economy, surpassing
conventional gasoline-fuel
engine
N NN N Drastically cleaner
emissions
N NN N Drastically cleaner
emissions
Fuel economy Fuel economy
1/10 of regulation
levels
1/10 of regulation
levels
2.0 times
1.5 times
5
Toyota Hybrid System (THS)
Toyota Hybrid System (THS)
Start-up Normal driving Acceleration Deceleration Stopping
Electric
motor only
Battery
Gasoline engine Gasoline engine
Electric motor Electric motor
Power split device
Generator
Engine
operating
with maximum
efficiency
Motor and
engine
Battery charging
Energy recovery
Engine
shuts off
No energy
consumption
Power control unit
(Inverter etc.)
6
Strong
Parallel HV Series HV
*EV
Drive
M
o
t
o
r
P
o
w
e
r
/
V
e
h
i
c
l
e
P
o
w
e
r
R
a
t
i
o
Toyota Coaster
THSII SU-HV
THSII NG-Prius
THS Prius
Estima HV
Plug-in/Switching
non
EV
Drive
( HV of Hybrids) ( HV of Hybrids)
Crown Mild HV
HV Technology Matrix
HV Technology Matrix
Series/Parallel HV Series/Parallel HV
Japanese
Vehicle B
Japanese
Vehicle A
European
Concept Vehicle
: propelled by electric motor only
* *
Mild
7
Overall Efficiency < Well-to- Wheel >
Overall Efficiency < Well-to- Wheel >
Gasoline-
engine
vehicle
Gasoline-
engine
vehicle
Prius
(THS)
Prius
(THS)
Overall efficiency (%) Overall efficiency (%)
10-15 mode
Diesel-
engine
vehicle
Diesel-
engine
vehicle
Estimated by Toyota
Well to Tank
(%)
Well to Tank
(%)
Tank to wheel
(%)
Tank to wheel
(%)
0 0 10 10
20 20 30 30
88 88
88 88
16 16
30 30
91 91 20 20
8
Low Environmental Impacts (Emissions)
Low Environmental Impacts (Emissions)
96 98 00 02 04
0
50
Prius Prius
5
C
i
t
y
A
i
r
C
i
t
y
A
i
r
ppmc
Gasoline Engine approaching Gasoline Engine approaching
Ambient Air level Ambient Air level
Hybrids help catalyst warm up hence Hybrids help catalyst warm up hence
reach very low emission level reach very low emission level
Cold start emission
Hot start emission
Year
G
a
s
C
o
n
c
e
n
t
r
a
t
i
o
n
G
a
s
C
o
n
c
e
n
t
r
a
t
i
o
n
Conventional
level
9
Secondary
battery
Power
control
unit
Generator
Engine
Motor
Hybrid
ECU
Power control unit Power control unit
Engine & Motor & Generator Engine & Motor & Generator
Internally developed
components
Internally developed
components
Internal Development of Toyota Hybrid System
Internal Development of Toyota Hybrid System
10
Year
Year
Units
Units
2001
2001
100,000
100,000
Gas turbine HV (1969)
Gas turbine HV (1969)
50,000
50,000
Increased Sales of Hybrid Vehicles
Increased Sales of Hybrid Vehicles
Total vehicles
Total vehicles
Crown Mild Hybrid Crown Mild Hybrid
Estima Hybrid (4WD) Estima Hybrid (4WD)
Prius Prius
11
Hybrid Synergy Drive
Hybrid Synergy Drive
Fuel Economy Fuel Economy
Hybrid Synergy Drive Hybrid Synergy Drive
Existing hybrid vehicle Existing hybrid vehicle
Improvement of conventional engines Improvement of conventional engines
Fun to Drive Fun to Drive
12
Next-Generation Hybrid System (THS II)
Next-Generation Hybrid System (THS II)
Secondary
battery
Generator
Engine
Motor
(150% increase in
output)
Motor
(150% increase in
output)
Power split device
Driving wheel
Hybrid Synergy Drive Hybrid Synergy Drive
Voltage boost converter Voltage boost converter
Inverter
Power control unit Power control unit
13
Broader Application of the Next-Generation
Hybrid System
Broader Application of the Next-Generation
Hybrid System
(SU-HV) (
(
SU
SU
-
-
HV)
HV)
14
Fuel Cell Vehicle
Fuel Cell Vehicle
15
Development of Toyota FCHV
Development of Toyota FCHV
FCHV: Fuel Cell Hybrid Vehicles
FCHV: Fuel Cell Hybrid Vehicles
Start of FCHV development Start of FCHV development
1997 1997
1997
2002 2002
2002
Announcement of the hydrogen FCHV at the EVS-13 (Osaka) Announcement of the hydrogen FCHV at the EVS-13 (Osaka)
The world’s first FCHV with Methanol Reformer The world’s first FCHV with Methanol Reformer
Announcement of the FCHV-3, FCHV-4, FCHV-BUS1,
and FCHV-5
Announcement of the FCHV-3, FCHV-4, FCHV-BUS1,
and FCHV-5
Announcement of FCHV-BUS2 & limited marketing with
the delivery of Toyota FCHV
Announcement of FCHV-BUS2 & limited marketing with
the delivery of Toyota FCHV
1996 1996
1996
1992 1992
1992
2001 2001
2001
1996
1996
1997
1997
2001
2001
2002
2002
2002
2002
16
Internal Development of Core Technologies
Internal Development of Core Technologies
Independent In-house Development of Total System Including Fuel Cell Stacks Independent In-house Development of Total System Including Fuel Cell Stacks
M
o
t
o
r
M
o
t
o
r
Air
compressor
Air
compressor
Secondary
battery
Secondary
battery
High-pressure
hydrogen
storage tank
High-pressure
hydrogen
storage tank
Motor Motor
Air compressor Air compressor
Power
control
unit
Power
control
unit
Power control unit Power control unit
TOYOTA
FC Stack
TOYOTA
FC Stack
Internally developed
components
Internally developed
components
HV EUC HV EUC
TOYOTA FC Stack TOYOTA FC Stack
17
Application of Hybrid Technology
Application of Hybrid Technology
TOYOTA FCHV TOYOTA FCHV
ICE Hybrid Vehicle (PRIUS) ICE Hybrid Vehicle (PRIUS) Toyota Fuel Cell Hybrid Vehicle Toyota Fuel Cell Hybrid Vehicle
Engine
Motor
Fuel Cell
Motor
Power
Control Unit
Power
Control Unit
Secondary
Battery
Secondary
Battery
PRIUS PRIUS
18
Overall Efficiency
Overall Efficiency
10-15 modes Estimated by Toyota
Overall efficiency (%)
0 10 20 30
40
* Based on current consumption
FCHV FCHV
FCV FCV
(High (High- -pressure pressure
hydrogen) hydrogen)
( (High High- -pressure pressure
hydrogen) hydrogen)
Gasoline-
engine
vehicle
Well to
tank( %)
Tank to
Wheel(%)
88 16
38
50
58
19
Future Image of Powertrain Development
Future Image of Powertrain Development
2000 20X0
Internal
combustion
engine HV
Fuel cell vehicle
Internal combustion
engine vehicles
Fuel cost + fuel cell cost Fuel cost + fuel cell cost
Internal combustion engine
fuel cost + Internal
combustion engine cost
T
o
t
a
l
w
o
r
l
d
v
e
h
i
c
l
e
o
w
n
e
r
s
h
i
p
1
0
2
Year
(in billions)
20
The Ultimate ECO-Car
Toyota’s Environmental Technology
Development
Toyota’s Environmental Technology
Development
Diesel-engine
vehicle
Gasoline-engine
vehicle
EV & FCV
Alternative
fuel
Hybrid Technology
FCHV
FCHV
THS
THS
D-4
D-4
EV
EV
VVT-i
VVT-i
Lean Burn
Lean Burn
CNG
CNG Diesel DI
Diesel DI
DPNR
DPNR
21
Toyota’s Technology Strategy Toyota
Toyota
’
’
s Technology Strategy
s Technology Strategy
April 16, 2003
April 16, 2003
Toyota Motor Corporation
Toyota Motor Corporation
22
Toyota’s Global Strategy
—Moving toward Global Motorization—
Toyota
Toyota
’
’
s Global Strategy
s Global Strategy
—
—
Moving toward Global Motorization
Moving toward Global Motorization
—
—
April 16, 2003
April 16, 2003
Toyota Motor Corporation
Toyota Motor Corporation
doc_783817873.pdf