abhishreshthaa
Abhijeet S
TOWS Strategic Alternatives Matrix
The SO Strategy (Maxi-Maxi Strategy)
Strengths Opportunities Plan
Well known for quality of work.
Latest Technology.
Open Economy. New foreign companies are setting up their manufacturing plants in India because of this the packaging business is growing in leaps and bounds. Almost all the products require proper packaging. Products with proper packaging are also preferred by customers.
Taking right steps to capture new markets and clients
The printing press industry is one of the most essential industries today. Products like brochures, Paper bags; Cartons, Leaflets, Calendars, Diaries, etc. are always in demand.
ST Strategy (Maxi-Mini Strategy):-
Strengths Threats Plan
Smart Hiring Policy – According to the latest trend the company follows a smart hiring policy to avoid being faced by the problem of employee attrition.
No Company Loyalty: - There is a great risk involved as they first hire the people, train them but after taking so much of efforts, there are chances of employees leaving the company and working for some other company.
Present policy is just right
Experienced Proprietor.
Knowledgeable Employees.
Latest Technology
Better management
Government biasness The company can easily outdo most of the govt. SSI’s. It just needs to maintain tough management and continuous upgrade to technology.
Brand name and goodwill
Penetration by local SSI’s
Promoting the brand through mouth to mouth publicity
Maintaining co-cordial relationship with customers
WO Strategy (Mini-Maxi Strategy):-
Weakness Opportunities Plan
Government incentives are not made use of properly.
Open Economy Offer discounts to companies on printing and asking them to make star enterprises as their official printers.
Discounts to small companies for printing the logo of star enterprises on their packaging wherever possible
The SO Strategy (Maxi-Maxi Strategy)
Strengths Opportunities Plan
Well known for quality of work.
Latest Technology.
Open Economy. New foreign companies are setting up their manufacturing plants in India because of this the packaging business is growing in leaps and bounds. Almost all the products require proper packaging. Products with proper packaging are also preferred by customers.
Taking right steps to capture new markets and clients
The printing press industry is one of the most essential industries today. Products like brochures, Paper bags; Cartons, Leaflets, Calendars, Diaries, etc. are always in demand.
ST Strategy (Maxi-Mini Strategy):-
Strengths Threats Plan
Smart Hiring Policy – According to the latest trend the company follows a smart hiring policy to avoid being faced by the problem of employee attrition.
No Company Loyalty: - There is a great risk involved as they first hire the people, train them but after taking so much of efforts, there are chances of employees leaving the company and working for some other company.
Present policy is just right
Experienced Proprietor.
Knowledgeable Employees.
Latest Technology
Better management
Government biasness The company can easily outdo most of the govt. SSI’s. It just needs to maintain tough management and continuous upgrade to technology.
Brand name and goodwill
Penetration by local SSI’s
Promoting the brand through mouth to mouth publicity
Maintaining co-cordial relationship with customers
WO Strategy (Mini-Maxi Strategy):-
Weakness Opportunities Plan
Government incentives are not made use of properly.
Open Economy Offer discounts to companies on printing and asking them to make star enterprises as their official printers.
Discounts to small companies for printing the logo of star enterprises on their packaging wherever possible